{"id":292551,"date":"2013-08-19T02:00:00","date_gmt":"2013-08-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-pret-a-porter-lance-la-collection-enfant"},"modified":"2013-08-19T02:00:00","modified_gmt":"2013-08-19T01:00:00","slug":"la-franchise-de-pret-a-porter-lance-la-collection-enfant","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-pret-a-porter-lance-la-collection-enfant","title":{"rendered":"La franchise de pr\u00eat \u00e0 porter lance la collection enfant"},"content":{"rendered":"
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Apr\u00e8s avoir lanc\u00e9 une collection masculine en 2008 (H.E by Mango), la franchise Mango<\/strong><\/a> commercialisera une collection de pr\u00eat \u00e0 porter enfantine d\u00e8s la rentr\u00e9e 2013<\/strong> lors de la mise en place de la collection automne-hiver. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pr\u00e9sentation de la collection<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Treize nouvelles recrues ont travaill\u00e9 sur la collection Mango Kids qui se veut d\u00e9tach\u00e9e de la collection de pr\u00eat \u00e0 porter f\u00e9minin. 200 mod\u00e8les ont \u00e9t\u00e9 cr\u00e9\u00e9s, soit 500 r\u00e9f\u00e9rences qui seront pr\u00e9sent\u00e9es dans les boutiques. Les stylistes ont souhait\u00e9 des tenues fonctionnelles, adapt\u00e9es \u00e0 la vie de tous les jours et dot\u00e9es d’un \u00ab petit twist design \u00bb. Quatre th\u00e8mes ont \u00e9t\u00e9 retenus pour approvisionner les boutiques d\u00e8s la rentr\u00e9e, Back ti school, Lady Marion, Andy Green, Future Classic, \u00e0 un rythme de trois approvisionnements par saison. Des accessoires tels que les chaussures, les ceintures et foulards compl\u00e9teront les collections. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’apr\u00e8s Puri Campos, directrice du p\u00f4le enfant, les ventes de cette collection devraient repr\u00e9senter 15% du chiffre d’affaires d’une boutique g\u00e9n\u00e9raliste<\/strong> lors de la premi\u00e8re saison et 20% les saisons suivantes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9ploiement de la collection Mango Kids<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les prochaines collections enfantines de l’enseigne habilleront les filles et les gar\u00e7ons de 3 \u00e0 12 ans<\/strong>. Sous l’appellation \u00ab Mango Kids \u00bb, la nouvelle collection investira 147 boutiques g\u00e9n\u00e9ralistes pr\u00e9sentes dans le monde dont 32 franchises. Sur les 6 magasins Mango Kids pr\u00e9vus en Europe, la France devrait en accueillir un, \u00e0 Montpellier. l’Espagne en esp\u00e8re 4 (Valence, Barcelone, San Sebasti\u00e0n et Cordoue) et une autre ouverture de boutique est annonc\u00e9e pour l’Allemagne \u00e0 Munich. Rappelons que la France est le premier march\u00e9 \u00e0 l’export de l’enseigne Mango qui explique poursuivre par la suite son d\u00e9veloppement en ouvrant annuellement 25 corners de 70 \u00e0 150 m\u00b2. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les nouvelles lignes de la franchise Mango<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Outre la ligne enfant, Mango lance en parall\u00e8le une ligne lingerie et sport qui devrait s’installer dans des corners de 15 \u00e0 20 m\u00b2 au sein de 158 magasins de l’enseigne dont 14 en franchises. L’offre lingerie est compos\u00e9e de basiques et de mod\u00e8les plus glamour et l’offre sport se d\u00e9cline en article fitness et de yogawear. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Suivront au printemps 2014, des collections \u00ab juniors \u00bb (13-20 ans) et \u00ab grandes tailles \u00bb. Pour abriter toutes ses lignes, l’enseigne envisage l’implantation de m\u00e9gastor de 1 000 \u00e0 2 000 m\u00b2 en moyenne. Paris devrait accueillir un mastodonte dans la rue Rivoli cet \u00e9t\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’enseigne va t’elle se perdre dans ces variations ou se renforcer ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9veloppement national et international de l’enseigne<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Face \u00e0 la crise, l’enseigne tire son \u00e9pingle du jeu et annonce des ventes en progression de 20% en ce qui concerne la mode masculine et f\u00e9minine avec un chiffre d’affaires de 1,7 milliard d’euros. Une croissance rendue possible gr\u00e2ce \u00e0 un travail de fond effectu\u00e9 sur le merchandising, le design, le positionnement, le sourcing, les prix, la communication. Mango f\u00e9d\u00e8re 2 600 magasins dont 60% sont des franchis\u00e9s<\/strong>, r\u00e9partis dans 107 pays
A l’instar de L’Espagne qui d\u00e9tient 300 boutiques et g\u00e9n\u00e9re 16% du chiffre d’affaires, la France connait aussi une croissance dans ses ventes. Avec 11% de chiffre d’affaires effectu\u00e9s dans l’Hexagone, la France qui regroupe 157 boutiques dont 64 franchises, est le premier pays \u00e0 l’export de l’enseigne. La boutique situ\u00e9e au boulevard Haussmann \u00e0 Paris est en pole position au niveau mondial en termes de chiffre d’affaires avec 13,3 million d’euros. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur l’Hexagone, l’enseigne compte poursuivre son d\u00e9veloppement et pr\u00e9voit des ouvertures dans les principales villes de France comme Lyon, Roissy, Annemasse, Dijon, Orl\u00e9ans, Tarbes . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur le reste de l’Europe, l’enseigne est \u00e9galement pr\u00e9sente en Turquie, en Allemagne, en Russie, Italie . Ses perspectives de d\u00e9veloppement s’orientent actuellement sur l’Est de l’Europe, en Russie o\u00f9 l’enseigne compte 138 magasins, et dans les ex-R\u00e9publiques sovi\u00e9tiques (Azerba\u00efdjan, le Kazakhstan et le turkm\u00e9nistan). L’Am\u00e9rique du Sud fait \u00e9galement partie des ambitions de conqu\u00eate de Mango qui pr\u00e9voit d’investir le P\u00e9rou et le Chili.
Sur le reste du monde, l’enseigne souhaite consolider ses positions.\u00a0<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour en savoir plus sur le secteur, nous vous proposons de d\u00e9couvrir les recrutements des r\u00e9seaux de franchise de mode et de pr\u00eat \u00e0 porter<\/a>. Des vid\u00e9os sur les franchises de mode et de pr\u00eat \u00e0 porter<\/a> sont \u00e9galement disponibles. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s avoir lanc\u00e9 une collection masculine en 2008 (H.E by Mango), la franchise Mango commercialisera une collection de pr\u00eat \u00e0 porter enfantine d\u00e8s la rentr\u00e9e 2013 lors de la mise en place de la collection automne-hiver. Pr\u00e9sentation de la collection Treize nouvelles recrues ont travaill\u00e9 sur la collection Mango Kids qui se veut d\u00e9tach\u00e9e de 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