{"id":292557,"date":"2013-08-15T02:00:00","date_gmt":"2013-08-15T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/signez-dans-un-reseau-de-franchise-en-toute-connaissance-de-cause"},"modified":"2013-08-15T02:00:00","modified_gmt":"2013-08-15T01:00:00","slug":"signez-dans-un-reseau-de-franchise-en-toute-connaissance-de-cause","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/signez-dans-un-reseau-de-franchise-en-toute-connaissance-de-cause","title":{"rendered":"Signez dans un r\u00e9seau de franchise en toute connaissance de cause !"},"content":{"rendered":"
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Se lancer dans la franchise <\/strong>est une aventure passionnante. Bien entendu,\u00a0il faut choisir son r\u00e9seau et bien conna\u00eetre les bases contractuelles qui vous lient \u00e0 votre franchiseur. Voici quelques pistes qui vous permettront de mieux faire votre choix, dans l’\u00e9ventail toujours plus grand des franchises qui recrutent ! Avant de signer, choisissez votre r\u00e9seau en toute connaissance de cause !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La question du march\u00e9 de votre franchise<\/span><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pas besoin de vous rappeler qu’il est pr\u00e9f\u00e9rable de vous lancer sur un march\u00e9 en expansion… plut\u00f4t qu’en r\u00e9cession ! Pr\u00e9f\u00e9rez un march\u00e9 qui marche bien mais dont l’offre reste standard… pour que votre franchise affiche sa diff\u00e9rence et soit visible et reconnue pour son savoir-faire innovant. Si vous \u00eates tent\u00e9 par un nouveau march\u00e9, m\u00e9fiez-vous quand m\u00eame des effets de mode… S’il faut faire attention aux march\u00e9s vieillissant, les march\u00e9s\u00a0\u00e9mergents peuvent \u00eatre tout aussi dangereux, tant leur dur\u00e9e de vie peut-\u00eatre \u00e9ph\u00e9m\u00e8re. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept clair et diff\u00e9renciant<\/strong><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La question du concept d’une franchise est primordiale. Misez sur une franchise dont vous pouvez mesurer l’avantage concurrentiel et la valeur ajout\u00e9e. Concr\u00e8tement, un bon concept, c’est, entre autres, de bons produits, un bon rapport qualit\u00e9\/prix, un service de qualit\u00e9, une bonne image de marque et surtout… une ad\u00e9quation aux besoins et d\u00e9sirs de la client\u00e8le ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Positionnement et histoire d’une franchise<\/strong><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avant de choisir votre r\u00e9seau et de signer votre contrat de franchise, assurez-vous que le concept a \u00e9t\u00e9 test\u00e9 et qu’il a fait ses preuves. Quelle est sa notori\u00e9t\u00e9 ? Quelles sont ses capacit\u00e9s d’adaptation ? Quelles sont ses parts de march\u00e9 ? Le concept a-t-il \u00e9t\u00e9 test\u00e9 dans une unit\u00e9 pilote ? Combien l’enseigne compte-t-elle de franchises ? Quelles sont leur dur\u00e9e de vie ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La plupart de ces informations doivent justement figurer dans le DIP, ou Document d’information pr\u00e9-contractuel impos\u00e9 par la loi Doubin en France (devenue article L330 du code de commerce) et remis aux futurs franchis\u00e9s au moins vingt jours avant son engagement. En Belgique, une oi semblable s’applique, dite loi Laruelle. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’animation des r\u00e9seaux de franchise<\/strong><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le code de d\u00e9ontologie europ\u00e9en de la franchise <\/strong>consid\u00e8re qu’une formation initiale et une assistance commerciale et technique pendant toute la dur\u00e9e du contrat sont des bases n\u00e9cessaires pour la franchise. Que propose la franchise que vous avez choisie ? Organise-t-elle r\u00e9guli\u00e8rement des rencontre entre ses franchis\u00e9s ? Les temps de formation, de congr\u00e8s, ou d’ateliers th\u00e9matiques sont des espaces de communication privil\u00e9gi\u00e9s entre franchiseur et franchis\u00e9s, ils permettent une \u00e9coute r\u00e9ciproque, la remont\u00e9e d’informations du terrain et l’adaptation du concept en cons\u00e9quence. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et bien s\u00fbr, choisissez une franchise qui vous s\u00e9duit et qui correspond \u00e0 votre personnalit\u00e9… De ce choix d\u00e9pendra votre motivation et votre capacit\u00e9 \u00e0 innover et d\u00e9velopper. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey, r\u00e9dactrice AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Se lancer dans la franchise est une aventure passionnante. Bien entendu,\u00a0il faut choisir son r\u00e9seau et bien conna\u00eetre les bases contractuelles qui vous lient \u00e0 votre franchiseur. Voici quelques pistes qui vous permettront de mieux faire votre choix, dans l’\u00e9ventail toujours plus grand des franchises qui recrutent ! Avant de signer, choisissez votre r\u00e9seau en […]<\/p>\n","protected":false},"author":1,"featured_media":292558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133],"class_list":["post-292557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nSignez dans un r\u00e9seau de franchise en toute connaissance de cause !<\/title>\n<meta name=\"description\" content=\"Se lancer dans la franchise est une aventure passionnante. 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