{"id":292563,"date":"2013-08-13T02:00:00","date_gmt":"2013-08-13T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/apprendre-a-devenir-franchiseur-pour-se-developper-plus-rapidement"},"modified":"2013-08-13T02:00:00","modified_gmt":"2013-08-13T01:00:00","slug":"apprendre-a-devenir-franchiseur-pour-se-developper-plus-rapidement","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/apprendre-a-devenir-franchiseur-pour-se-developper-plus-rapidement","title":{"rendered":"Apprendre \u00e0 devenir franchiseur pour se d\u00e9velopper plus rapidement"},"content":{"rendered":"
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La franchise <\/strong>se porte bien car elle permet de r\u00e9partir les investissements entre le franchiseur qui propose un concept rod\u00e9 et le franchis\u00e9 qui prend en charge la distribution des produits, le pas de porte, le personnel et les frais de gestion.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Premi\u00e8re \u00e9tape : le cahier des charges\u00a0<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour cr\u00e9er une franchise et devenir franchiseur, il est n\u00e9cessaire d’affiner son projet et pr\u00e9parer le lancement du r\u00e9seau avec un cahier des charges bien au point pour la conception des points de ventes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tout doit \u00eatre pr\u00e9vu, le mobilier, les supports publicitaires, le packaging Le concept doit \u00eatre d\u00e9crit dans ses moindres d\u00e9tails, c’est le cur de la franchise\u00a0: un savoir faire original et des techniques m\u00e9tier.<\/strong> A cette \u00e9tape, une \u00e9tude de rentabilit\u00e9 <\/em><\/strong>est r\u00e9alis\u00e9e, le plan de d\u00e9veloppement est mis au point et un logiciel informatique propre sera propos\u00e9.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Deuxi\u00e8me \u00e9tape : la gestion du r\u00e9seau<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La seconde \u00e9tape consiste \u00e0 apprendre \u00e0 g\u00e9rer son r\u00e9seau. Un patron franchiseur n’est pas identique \u00e0 un PDG d’entreprise classique. Un franchiseur n’est pas un donneur d’ordre, il doit animer un r\u00e9seau pour le diriger et non le diriger hi\u00e9rarchiquement. Il doit avant tout inspirer confiance et disposer de bonnes qualit\u00e9s relationnelles sans oublier des outils et process pour aider le franchis\u00e9 \u00e0 avoir de bons r\u00e9sultats<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’investissement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9marrer un r\u00e9seau repr\u00e9sente \u00e9galement un co\u00fbt <\/em><\/strong>que l’on peut estimer \u00e0 une somme se situant entre 100\u00a0000 et 500\u00a0000 euros. Le retour sur investissement peut\u00a0avoir lieu entre 3 et 5 ans, tr\u00e8s rarement\u00a0avant.\u00a0 Le franchiseur a trois sortes de revenus\u00a0: le droit d’entr\u00e9e qui sera fonction du secteur, des servcices qu’il rend au d\u00e9part et\u00a0de la notori\u00e9t\u00e9 de la marque. A priori si vous venez de cr\u00e9er votre r\u00e9seau, il sera moins important que pour une enseigne confirm\u00e9e. La deuxi\u00e8me ressource du franchiseur est la redevance, il s’agit d’un pourcentage du chiffre d’affaires vers\u00e9 chaque mois, c’est la r\u00e9mun\u00e9ration de la marque et des services rendus de mani\u00e8re continue. Le franchiseur\u00a0pr\u00e9leve aussi parfois\u00a0une marge sur les produits livr\u00e9s aux franchis\u00e9s ou per\u00e7oit des commissions des fournisseurs r\u00e9f\u00e9renc\u00e9s par exemple.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est important aussi de bien tester le concept<\/strong>, les candidats \u00e0 la franchise en v\u00e9rifieront la qualit\u00e9 et surtout la rentabilit\u00e9. Ils en subiront les \u00e9ventuelles insuffisances. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9laboration du contrat de franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9tape suivant est la r\u00e9daction du contrat de franchise. Celui-ci reprendra dans le d\u00e9tail tous les \u00e9l\u00e9ments pr\u00e9cit\u00e9s.\u00a0 Ce contrat \u00e9tablira de mani\u00e8re claire les relations franchiseur-franchis\u00e9<\/strong>. Il est r\u00e9gi par la Loi Doubin<\/a> du 31 d\u00e9cembre 1989. Cette loi a \u00e9num\u00e9r\u00e9 les \u00e9l\u00e9ments n\u00e9cessaires du contrat de franchise et ceux que l’on doit conna\u00eetre d\u00e8s le DIP (document d’information pr\u00e9contractuelle). Le DIP doit \u00eatre remis dans les 20 jours pr\u00e9c\u00e9dant la signature du contrat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les obligations sont assez codifi\u00e9es et il appartient au franchiseur d’ins\u00e9rer dans le contrat de franchise\u00a0 des \u00e9l\u00e9ments utiles pour la qualit\u00e9 des relations avec le franchis\u00e9. Il est possible, par exemple, d’inclure une clause d’exclusivit\u00e9 territoriale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si la franchise comprend une fourniture de produits, il est bon de r\u00e9diger \u00e9galement une clause d’approvisionnement. La clause de r\u00e9siliation est plus que n\u00e9cessaire car c’est \u00e0 ce moment qu’interviennent la plupart des conflits. Les cas de rupture de contrat doivent \u00eatre pr\u00e9cis\u00e9s de mani\u00e8re d\u00e9taill\u00e9e. Il faudra penser en particulier au non-exercice d’une activit\u00e9 concurrente. Une derni\u00e8re pr\u00e9caution consiste \u00e0 d\u00e9terminer la juste ex\u00e9cution du contrat de franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’une mani\u00e8re g\u00e9n\u00e9rale, le futur franchiseur doit s’entourer de salari\u00e9s ou\/et de consultants exp\u00e9riment\u00e9s en franchise car il apprend un nouveau m\u00e9tier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un nouveau site pour les jeunes franchiseurs<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment devenir franchiseur<\/a> ? D\u00e9couvrez le site du Franchise Business Club pour plus d’informations <\/strong>! Mais en quelques mots, le FBC est fait pour aider les franchiseurs <\/strong>et les cr\u00e9ateurs de r\u00e9seau \u00e0 se d\u00e9velopper et \u00e0 faire r\u00e9ussir leurs franchis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise se porte bien car elle permet de r\u00e9partir les investissements entre le franchiseur qui propose un concept rod\u00e9 et le franchis\u00e9 qui prend en charge la distribution des produits, le pas de porte, le personnel et les frais de gestion. Premi\u00e8re \u00e9tape : le cahier des charges\u00a0 Pour cr\u00e9er une franchise et devenir […]<\/p>\n","protected":false},"author":1,"featured_media":292564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nApprendre 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