{"id":292565,"date":"2013-08-13T02:00:00","date_gmt":"2013-08-13T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-pret-a-porter-est-sur-tous-les-fronts"},"modified":"2013-08-13T02:00:00","modified_gmt":"2013-08-13T01:00:00","slug":"la-franchise-de-pret-a-porter-est-sur-tous-les-fronts","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-pret-a-porter-est-sur-tous-les-fronts","title":{"rendered":"La franchise de pr\u00eat \u00e0 porter est sur tous les fronts"},"content":{"rendered":"
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Fond\u00e9e en 1990 par Charles-Augustin Jeuffrain, la franchise Caf\u00e9 Coton<\/a> est sp\u00e9cialis\u00e9e dans la commercialisation de chemises pour homme. Pr\u00e9sente en France \u00e0 travers un r\u00e9seau de magasins en propre et en franchise, l’enseigne souhaite poursuivre son d\u00e9veloppement international mais vise aussi un accroissement de ses ventes en ligne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La chemise au cur de la franchise Caf\u00e9 Coton<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A l’origine, le fondateur, issu d’une famille uvrant dans le milieu du textile \u00e0 Louviers dans l’Eure, opta pour la sp\u00e9cialisation plut\u00f4t que de commercialiser des collections de v\u00eatements pour hommes. Positionn\u00e9e haut de gamme,\u00a0l’enseigne vise une client\u00e8le de type cadre <\/strong>\u00e0 qui elle propose des collections de chemises vastes et vari\u00e9es parmi 200 \u00e0 250 r\u00e9f\u00e9rences. Avec un prix variant de 80 \u00e0 150\u20ac la chemise, la client\u00e8le peut choisir entre diff\u00e9rentes coupes et couleurs. L’enseigne met aussi en avant la qualit\u00e9, l’authenticit\u00e9 et la noblesse des mati\u00e8res premi\u00e8res dont la principale est le coton. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Perspectives de d\u00e9veloppement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La premi\u00e8re boutique voit donc le jour en 1991 dans le 8\u00e8me arrondissement de Paris<\/strong>. Un an plus tard, les premiers magasins franchis\u00e9s voient le jour. Aujourd’hui Caf\u00e9 Coton f\u00e9d\u00e8re un r\u00e9seau de 84 boutiques dont 60 en franchise. Elle poursuit en 2013 sa croissance en annon\u00e7ant l’ouverture de 3 points de vente en 2013, Paris 8, Caen et au sein du centre commercial So Ouest \u00e0 Levallois et 3 autres d’ici 2014, \u00e0 Lyon, \u00e0 Paris et \u00e0 Dijon. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A l’\u00e9tranger, l’enseigne est pr\u00e9sente dans 20 pays avec une premi\u00e8re implantation en Espagne en 2005. L’enseigne explique ne travailler qu’avec \u00ab des partenaires franchis\u00e9s qui connaissent les r\u00e9seaux et l’environnement <\/em>\u00bb, le segment des sp\u00e9cialistes de la chemise \u00e9tant peu repr\u00e9sent\u00e9 \u00e0 l’international, l’enseigne affirme pouvoir se d\u00e9velopper en toute qui\u00e9tude. Caf\u00e9 Coton envisage de conqu\u00e9rir des pays encore non couverts comme la Chine, l’Inde, le Br\u00e9sil et la Russie, o\u00f9 des projets sont en cours. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Alors qu’un magasin Caf\u00e9 Coton g\u00e9n\u00e9rerait 350 000 euros de vente annuelle, le chiffre d’affaires de l’e-commerce en 2012 \u00e9tait de 150 000 euros. Sur ce canal l’enseigne s’y est lanc\u00e9 tardivement. C’est en 2009 que la plateforme a \u00e9t\u00e9 lanc\u00e9e. Dor\u00e9navant l’enseigne esp\u00e8re atteindre 4 million d’euros de chiffre d’affaires en 2013 gr\u00e2ce au e-commerce. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans \u00ab\u00a0LSA\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si vous avez besoin de plus amples informations sur le secteur, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux de franchise de pr\u00eat \u00e0 porter<\/a>. Nous vous invitons \u00e9galement \u00e0 regarder les vid\u00e9os sur les franchises de pr\u00eat \u00e0 porter<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Fond\u00e9e en 1990 par Charles-Augustin Jeuffrain, la franchise Caf\u00e9 Coton est sp\u00e9cialis\u00e9e dans la commercialisation de chemises pour homme. Pr\u00e9sente en France \u00e0 travers un r\u00e9seau de magasins en propre et en franchise, l’enseigne souhaite poursuivre son d\u00e9veloppement international mais vise aussi un accroissement de ses ventes en ligne. La chemise au cur de la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[138],"class_list":["post-292565","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-ouvertures-realisees-et-prevues","entry"],"acf":[],"yoast_head":"\nLa franchise de pr\u00eat \u00e0 porter est sur tous les fronts<\/title>\n<meta name=\"description\" content=\"Fond\u00e9e en 1990 par Charles-Augustin Jeuffrain, la franchise Caf\u00e9 Coton est sp\u00e9cialis\u00e9e dans la commercialisation de chemises pour homme. 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