{"id":292584,"date":"2013-08-07T02:00:00","date_gmt":"2013-08-07T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quelle-difference-entre-franchise-partenariat-et-commission-affiliation-4114"},"modified":"2013-08-07T02:00:00","modified_gmt":"2013-08-07T01:00:00","slug":"quelle-difference-entre-franchise-partenariat-et-commission-affiliation-4114","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quelle-difference-entre-franchise-partenariat-et-commission-affiliation-4114","title":{"rendered":"Quelle diff\u00e9rence entre franchise, partenariat et commission-affiliation ?"},"content":{"rendered":"
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Si la franchise <\/strong>est aujourd’hui bien connue, il en va encore diff\u00e9remment pour ces deux autres formules.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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<\/a> <\/div>\n
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La commission affiliation<\/h3>\n
En France, elle est particuli\u00e8rement utilis\u00e9e par le textile. Elle s’y d\u00e9veloppe d’ailleurs largement depuis quelques ann\u00e9es \u00e0 cause de la n\u00e9cessit\u00e9 de r\u00e9agir vite aux besoins de la mode. Le stock, qui reste la propri\u00e9t\u00e9 du commissionnant, lequel peut ainsi r\u00e9agir bien plus vite pour mettre les bons produits au bon moment tout en diminuant les co\u00fbts de commercialisation puisque les collections ne sont plus \u00e0 pr\u00e9senter \u00e0 la d\u00e9cision du franchis\u00e9 qui s’y retrouve par la diminution du risque et la meilleure ad\u00e9quation vitesse\/mode\/prix.\u00a0La commission affiliation se distingue de la franchise par le savoir-faire et l’assistance tr\u00e8s variables d’un r\u00e9seau \u00e0 l’autre, parfois au niveau de la franchise et parfois bien inf\u00e9rieurs et m\u00eame absents.<\/p>\n

En fait, la commission affiliation peut se pratiquer en franchise ou sans la franchise. C’est-\u00e0-dire avec transfert de savoir-faire, assistance, etc… ou sans.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le partenariat<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le partenariat est \u00e9galement tr\u00e8s proche de la franchise mais c’est trop souvent la \u00ab\u00a0franchise pauvre\u00a0\u00bb puisque tel \u00e9tait le but de ceux qui ont lanc\u00e9 cette formule par crainte des saines exigences de la franchise. Ils avaient peur de la loi Doubin qui pourtant a montr\u00e9 ses bienfaits. La transmission du savoir-faire n’y est pas syst\u00e9matique car il n’y en a pas toujours.<\/p>\n

Le partenariat se distingue \u00e9galement en th\u00e9orie de la franchise par l’organisation du management qui se veut plus participatif (pas v\u00e9rifi\u00e9 dans les faits) et par la r\u00e9ciprocit\u00e9 de l’intuitu personae qui caract\u00e9rise parfois le contrat. Ce dernier point para\u00eet s\u00e9duisant mais conduit les r\u00e9seaux \u00e0 n’avoir ni valeur de revente ni valeur s\u00e9curitaire pour les adh\u00e9rents puisque les adh\u00e9rents peuvent quitter le r\u00e9seau si le repreneur ne convient pas et que cela ne donne aucune p\u00e9rennit\u00e9 au r\u00e9seau et donc que peu de valeur \u00e0 la marque.<\/p>\n

A noter que le mot de partenariat \u00e9tant \u00ab\u00a0vendeur\u00a0\u00bb, certains r\u00e9seaux font de la franchise mais l’appellent partenariat. De quoi se perdre. Un conseil, oubliez le nom sur l’\u00e9tiquette et observez bien ce qui est dans le flacon.<\/p>\n

Bruno Place et Jean Samper<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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PS : \u00e0 noter que la commission affiliation a parfois \u00e9t\u00e9 plut\u00f4t\u00a0mal comprise des tribunaux… On peut aussi dire que ces derniers cherchent les limites \u00e0 fixer au pouvoir du commettant pour garder un \u00e9quilibre avec le commissionnaire affili\u00e9.<\/p>\n

Pour en savoir plus, consultez nos articles :
<\/span>Franchise ou Commission affiliation : Quelle formule choisir ? <\/i><\/a>
Avantages et inconv\u00e9nients du contrat de commission affiliation<\/i><\/a>
Quelle est la diff\u00e9rence entre franchise et partenariat ?<\/i><\/a><\/p>\n

<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En France, elle est particuli\u00e8rement utilis\u00e9e par le textile. Elle s’y d\u00e9veloppe d’ailleurs largement depuis quelques ann\u00e9es \u00e0 cause de la n\u00e9cessit\u00e9 de r\u00e9agir vite aux besoins de la mode. 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