{"id":292595,"date":"2013-08-01T02:00:00","date_gmt":"2013-08-01T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-quest-ce-que-cest"},"modified":"2013-08-01T02:00:00","modified_gmt":"2013-08-01T01:00:00","slug":"franchise-quest-ce-que-cest","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-quest-ce-que-cest","title":{"rendered":"Franchise : qu’est-ce que c’est ?"},"content":{"rendered":"
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Si l’objet de la franchise est bien d’exploiter un concept <\/strong>mis au point par le franchiseur, il est utile de rappeler que la franchise comprend trois \u00e9l\u00e9ments indissociables. Nous allons voir ci-apr\u00e8s quels sont ces trois points importants servant de base \u00e0 l’exploitation d’un concept \u00a0:<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Base de la transmission entre franchiseur et franchis\u00e9\u00a0<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 \u0096 Les signes de ralliement de la client\u00e8le<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tout d’abord le concept d’une franchise s’appuie sur les signes de ralliement de la client\u00e8le. Ils sont apport\u00e9s par le franchiseur. C’est lui qui garantit la validit\u00e9 des droits sur les marques et enseignes. Le franchiseur entretient et d\u00e9veloppe la notori\u00e9t\u00e9 et l’image de marque. Il veille au respect des prescriptions pour leur utilisation. A l’issue du contrat le franchiseur s’assurera de la non-utilisation de ces signes \u00e0 l’ext\u00e9rieur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 \u0096 Le savoir-faire<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le second \u00e9l\u00e9ment est le savoir faire transmis par le franchiseur. Celui-ci garantit au franchis\u00e9 la jouissance d’un savoir-faire qu’il entretient et d\u00e9veloppe. A cette fin, les franchis\u00e9s b\u00e9n\u00e9ficient d’informations et de formations adapt\u00e9es r\u00e9guli\u00e8rement aux besoins de la franchise et sont encourag\u00e9s \u00e0 remonter des informations pour permettre l’am\u00e9lioration de ce savoir-faire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 \u0096 La collection de produits, services et\/ou technologies<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le troisi\u00e8me pilier d’un concept de franchise est la collection de produits, services et\/ou technologies. Ceux-ci sont con\u00e7us, mis au point, agr\u00e9\u00e9s ou acquis par le franchiseur et sont mis \u00e0 disposition du franchis\u00e9. L’exclusivit\u00e9 r\u00e9serv\u00e9e au franchis\u00e9, si elle existe, est pr\u00e9cis\u00e9e clairement dans le contrat de franchise.<\/p>\n

La r\u00e9daction vous conseille les articles suivants :<\/i>
La franchise : Qu’est ce que c’est ? (1\u00e8re partie)<\/i><\/a>
La franchise : Qu’est ce que c’est ? (2\u00e8me partie)<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Si l’objet de la franchise est bien d’exploiter un concept mis au point par le franchiseur, il est utile de rappeler que la franchise comprend trois \u00e9l\u00e9ments indissociables. Nous allons voir ci-apr\u00e8s quels sont ces trois points importants servant de base \u00e0 l’exploitation d’un concept \u00a0: Base de la transmission entre franchiseur et franchis\u00e9\u00a0 1 […]<\/p>\n","protected":false},"author":1,"featured_media":292596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nFranchise 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