{"id":292606,"date":"2013-07-26T02:00:00","date_gmt":"2013-07-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-commerce-un-fort-potentiel-pour-le-reseau-de-pizzas-livrees-9247"},"modified":"2013-07-26T02:00:00","modified_gmt":"2013-07-26T01:00:00","slug":"le-commerce-un-fort-potentiel-pour-le-reseau-de-pizzas-livrees-9247","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-commerce-un-fort-potentiel-pour-le-reseau-de-pizzas-livrees-9247","title":{"rendered":"L’e-commerce, un fort potentiel pour le r\u00e9seau de pizzas livr\u00e9es"},"content":{"rendered":"
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Le secteur de la pizza livr\u00e9e et \u00e0 emporter profite de la mont\u00e9e en puissance du e-commerce. La franchise Domino’s Pizza<\/a> l’a bien compris et mise sur les supports digitaux pour accro\u00eetre son chiffre d’affaires et maintenir sa position de leader<\/strong> du secteur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le e-commerce, source de chiffre d’affaires pour Domino’s Pizza<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A fin juin 2013, les commandes pass\u00e9es en ligne (site internet, mobile et application iPhone) repr\u00e9sentaient 20% des commandes totales en termes de volume, et 25% en valeur, soit + 5%\u00a0par rapport\u00a0\u00e0\u00a0la m\u00eame p\u00e9riode l’ann\u00e9e derni\u00e8re. L’\u00e9cart volume-valeur s’explique en partie par des ventes additionnelles plus nombreuses, et par plus de commandes de menus.<\/p>\n

Chez Domino’s Pizza, les clients ont ainsi le choix entre\u00a0le site internet,\u00a0le site mobile (accessible depuis tous les Smartphones) et une application iPhone, pour passer leur commande. Ces services viennent en compl\u00e9ment des moyens de commande classiques comme le t\u00e9l\u00e9phone\u00a0ou encore\u00a0la commande directement en magasin.<\/p>\n

Pour le consommateur, ces outils en ligne offrent plus de confort, de flexibilit\u00e9\u00a0et de temps pour passer commande,\u00a0qui a pour cons\u00e9quence l’augmentation du panier moyen<\/strong> : 21\u20ac HT pour les commandes en ligne\u00a0contre 19\u20ac HT pour les commandes t\u00e9l\u00e9phone ou magasin. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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D\u00e9velopper les commandes par mobile, un objectif de la franchise de pizzas livr\u00e9es<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour les points de vente, cela signifie, en plus du potentiel d’augmentation du\u00a0chiffre d’affaires, une am\u00e9lioration de\u00a0l’organisation et du confort\u00a0de travail des \u00e9quipes, pour se concentrer sur l’accueil des clients, le service…<\/p>\n

La franchise Domino’s Pizza s’est fix\u00e9e pour objectif d’atteindre 30% en volume des commandes en ligne d’ici fin 2013 et 40% fin 2014. Ceci sera rendu possible notamment gr\u00e2ce \u00e0 l’arriv\u00e9e en septembre prochain de l’application mobile sur Android<\/strong> et au pouvoir de fid\u00e9lisation de la commande en ligne qui devient un r\u00e9flexe et une nouvelle exp\u00e9rience Domino’s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le secteur de la pizza livr\u00e9e et \u00e0 emporter profite de la mont\u00e9e en puissance du e-commerce. La franchise Domino’s Pizza l’a bien compris et mise sur les supports digitaux pour accro\u00eetre son chiffre d’affaires et maintenir sa position de leader du secteur. Le e-commerce, source de chiffre d’affaires pour Domino’s Pizza A fin juin […]<\/p>\n","protected":false},"author":50,"featured_media":292607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-292606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nL'e-commerce, un fort potentiel pour le r\u00e9seau de pizzas livr\u00e9es<\/title>\n<meta name=\"description\" content=\"Le secteur de la pizza livr\u00e9e et \u00e0 emporter profite de la mont\u00e9e en puissance du e-commerce. 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