{"id":292609,"date":"2013-07-24T02:00:00","date_gmt":"2013-07-24T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/soyez-unique-ou-rejoignez-une-franchise-qui-a-un-caractere-unique"},"modified":"2013-07-24T02:00:00","modified_gmt":"2013-07-24T01:00:00","slug":"soyez-unique-ou-rejoignez-une-franchise-qui-a-un-caractere-unique","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/soyez-unique-ou-rejoignez-une-franchise-qui-a-un-caractere-unique","title":{"rendered":"Soyez unique ou rejoignez une franchise qui a un caract\u00e8re unique"},"content":{"rendered":"
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Soyez unique : un seul ma\u00eetre mot en mati\u00e8re de strat\u00e9gie et m\u00eame si vous adh\u00e9rez \u00e0 une cha\u00eene de franchise, veuillez \u00e0 ce qu’elle soit unique.<\/p>\n

Sans pr\u00e9tendre \u00e0 l’invention du si\u00e8cle, offrez un produit ou un service qui pr\u00e9sente une r\u00e9elle valeur ajout\u00e9e par rapport \u00e0 ce qui existe sur le march\u00e9. Cela vous permettra de pratiquer une politique de prix d’autant plus confortable.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Penser \u00e0 \u00e9tudier toutes les futures cons\u00e9quences de votre projet<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Soyez capable de synth\u00e9tiser votre projet en une seule phrase<\/strong>, en r\u00e9pondant aux trois questions fondamentales : qui sont mes (futurs) clients, quels sont leurs besoins et comment vais-je y r\u00e9pondre ? Cela doit vous permettre d’identifier pr\u00e9cis\u00e9ment ce que vous apporterez de nouveau. C’est un bon signe quand un cr\u00e9ateur d’entreprise a une id\u00e9e fixe. Ce point doit absolument \u00eatre valid\u00e9 avant de vous lancer. <\/p>\n

N\u00e9anmoins vous devez assurer vos arri\u00e8res : \u00e9laborez des sc\u00e9narios catastrophes afin de bien cerner les risques que comporte votre projet. Conservez un certain nombre de plans B<\/strong>, des projets \u00e0 mener en cas d’\u00e9chec. Ils joueront pour vous le r\u00f4le de filet et vous permettront de fonctionner \u00e0 votre plein potentiel. Imaginez comment vous raconterez l’histoire de votre entreprise dans vingt ans. Cela vous permettra d’identifier vos comp\u00e9tences distinctives et de faire un \u00a0\u00bb pont vers le futur \u00ab\u00a0, positif si vous voulez atteindre votre objectif. V\u00e9rifiez bien : qu’avez-vous que les autres n’ont pas ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Faites-vous aider par des sp\u00e9cialistes et fixez vos objectifs<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Faites tout pour conserver le recul qui vous permettra de continuer \u00e0 analyser sereinement la situation, consultez des sp\u00e9cialistes sur des points pr\u00e9cis et demandez \u00e0 des amis de vous contr\u00f4ler. Favorisez la communication et forcez-vous \u00e0 l’analyse, raisonnez simplement avec bon sens. Pourtant restez discret sur votre strat\u00e9gie m\u00eame avec votre entourage. La fronti\u00e8re est d\u00e9licate entre la transparence et la discr\u00e9tion. <\/p>\n

Dans un souci d’efficacit\u00e9 et de cr\u00e9dibilit\u00e9, \u00e9vitez de vous disperser. Restez concentr\u00e9 sur la prestation que vous avez con\u00e7ue, soyez ferme sur les conditions, le prix et la qualit\u00e9 de cette prestation. Pr\u00e9f\u00e9rez toujours refuser une commande que promettre une livraison que vous ne pourrez pas tenir. Une strat\u00e9gie, une id\u00e9e ! <\/p>\n

Organisez vous pour avoir en permanence une image pr\u00e9cise de la situation de votre entreprise. Mettez en place des outils de suivi et consultez-les r\u00e9guli\u00e8rement. Votre tableau de bord doit \u00eatre mis \u00e0 jour quotidiennement. Il doit comporter cinq \u00e0 dix indicateurs. Votre il doit \u00eatre riv\u00e9 sur votre marge et non sur votre chiffre d’affaires, pr\u00e9f\u00e9rez les produits de qualit\u00e9 et identifiez les produits les plus rentables. Faites appel ponctuellement \u00e0 un sp\u00e9cialiste de la gestion pour mettre en place des processus favorisant les \u00e9conomies. <\/p>\n

Fixez-vous comme objectif une am\u00e9lioration ou une innovation par semaine. Enfin contr\u00f4lez r\u00e9guli\u00e8rement vos d\u00e9penses, vous gagnerez de l’argent aussi en d\u00e9pensant moins. En terme de strat\u00e9gie commerciale efforcez-vous de d\u00e9crocher rapidement trois clients qui vous permettent d’assurer votre point mort. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Soyez unique : un seul ma\u00eetre mot en mati\u00e8re de strat\u00e9gie et m\u00eame si vous adh\u00e9rez \u00e0 une cha\u00eene de franchise, veuillez \u00e0 ce qu’elle soit unique. Sans pr\u00e9tendre \u00e0 l’invention du si\u00e8cle, offrez un produit ou un service qui pr\u00e9sente une r\u00e9elle valeur ajout\u00e9e par rapport \u00e0 ce qui existe sur le march\u00e9. Cela […]<\/p>\n","protected":false},"author":48,"featured_media":260463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nSoyez unique ou rejoignez une franchise qui a un caract\u00e8re unique<\/title>\n<meta name=\"description\" content=\"Soyez unique : un seul ma\u00eetre mot en mati\u00e8re de strat\u00e9gie et m\u00eame si vous adh\u00e9rez \u00e0 une cha\u00eene de franchise, veuillez \u00e0 ce qu'elle soit unique. Sans\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/soyez-unique-ou-rejoignez-une-franchise-qui-a-un-caractere-unique\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soyez unique ou rejoignez une franchise qui a un caract\u00e8re unique\" \/>\n<meta property=\"og:description\" content=\"Soyez unique : un seul ma\u00eetre mot en mati\u00e8re de strat\u00e9gie et m\u00eame si vous adh\u00e9rez \u00e0 une cha\u00eene de franchise, veuillez \u00e0 ce qu'elle soit unique. 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