{"id":292631,"date":"2013-07-05T02:00:00","date_gmt":"2013-07-05T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-parcours-dun-candidat-a-la-franchise"},"modified":"2013-07-05T02:00:00","modified_gmt":"2013-07-05T01:00:00","slug":"le-parcours-dun-candidat-a-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-parcours-dun-candidat-a-la-franchise","title":{"rendered":"Le parcours d’un candidat \u00e0 la franchise"},"content":{"rendered":"
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<\/a> <\/div>\n
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La premi\u00e8re qualit\u00e9 d’un futur candidat \u00e0 la franchise est de ne pas \u00eatre trop press\u00e9 et de bien prendre le temps<\/strong> d’\u00e9tudier toutes les facettes de son futur m\u00e9tier et surtout celles de l’enseigne choisie.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si le d\u00e9part de la relation se fait sur des bases de partenariat solide et sans ombres entre le franchis\u00e9 et le franchiseur, les chances de r\u00e9ussites sont d\u00e9cupl\u00e9es. Il ne faut surtout pas croire que la franchise est une assurance tout risque m\u00eame si, justement, elle r\u00e9duit fortement les risques inh\u00e9rents \u00e0 toute cr\u00e9ation d’entreprise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Premi\u00e8res rencontres<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il y a souvent une forte action de s\u00e9duction au d\u00e9but des relations franchiseur\/franchis\u00e9<\/strong>. Chacun des deux partenaires se met en avant. C’est au franchiseur de vous convaincre des avantages que vous aurez \u00e0 choisir son r\u00e9seau et non pas celui d’un concurrent mais c’est \u00e0 vous, candidat franchis\u00e9 de convaincre le franchiseur que vous saurez r\u00e9ussir dans son r\u00e9seau et suivre sa politique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lors du premier \u00e9change il ne faut pas omettre de prendre des notes,<\/strong> pour pouvoir tranquillement faire le tri plus tard, car le candidat risque de n’entendre que ce qu’il veut bien entendre s’il est un peu r\u00eaveur ou alors seulement ce que le franchiseur veut lui faire entendre si ce dernier est un peu trop vendeur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Posez de nombreuses questions au franchiseur\u00a0<\/strong>m\u00eame sur la fa\u00e7on de d\u00e9finir un profil de futur franchis\u00e9, car les erreurs de casting peuvent nuire \u00e0 l’ensemble du groupe. Toutes les questions sur la fa\u00e7on de calculer le droit d’entr\u00e9e ou sur les franchis\u00e9s ayant quitt\u00e9 le r\u00e9seau sont \u00e0 poser. Un bon franchiseur r\u00e9pondra si le profil du candidat lui convient. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il ne faut pas<\/strong> s’\u00e9tonner <\/strong>des franchiseurs qui d’embl\u00e9e posent des questions semblant indiscr\u00e8tes et s’int\u00e9ressent au montant de l’apport personnel ou de l’existence d’un bon emplacement. Ne sont-ce pas des crit\u00e8res essentiels pour r\u00e9ussir ? A quoi sert d’\u00e9tudier une franchise si on n’en a pas les moyens ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le DIP<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’apr\u00e8s la loi le Document d’Information Pr\u00e9contractuel (DIP) est remis au futur franchis\u00e9 au minimum 20 jours avant la signature du contrat de franchise. C’est bien un minimum car dans la r\u00e9alit\u00e9 le d\u00e9lai effleure souvent les deux mois n\u00e9cessaires au montage du dossier. Bien profiter de ce laps de temps pour \u00e9tudier ce document \u00e0 fond et ne pas h\u00e9siter \u00e0 se faire aider d’un sp\u00e9cialiste pour l’analyser.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le DIP ne suffit pas \u00e0 votre d\u00e9cision. C’est un support pour poser toutes vos questions.\u00a0\u00a0Il est n\u00e9cessaire de chercher par soi m\u00eame des renseignements compl\u00e9mentaires. Ne pas h\u00e9siter \u00e0 aller \u00e0 la rencontre des franchis\u00e9s<\/strong> list\u00e9s dans le DIP pour bien les questionner sur les points forts et les points faibles du r\u00e9seau. Voir leur bilan pour conforter leur dire. Aller \u00e9galement \u00e0 la rencontre de ceux qui ont quitt\u00e9 le r\u00e9seau pour conna\u00eetre les raisons de leur d\u00e9part. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est recommand\u00e9 d’effectuer un stage de d\u00e9couverte dans une unit\u00e9 ouverte pour bien se rendre compte de la vie du groupe. C’est au moyen pour le franchis\u00e9 de mieux conna\u00eetre le concept de l’enseigne, et pour le franchiseur de v\u00e9rifier si son candidat r\u00e9pond bien au profil souhait\u00e9.<\/p>\n

Sur le sujet, la r\u00e9daction vous recommande les articles suivants : <\/i>
Futurs franchis\u00e9s : apprenez \u00e0 d\u00e9chiffrer un DIP<\/i><\/a> !<\/i>
La Loi Doubin et le DIP pour bien choisir sa franchise<\/i><\/a> <\/i>
Le DIP, document d’information pr\u00e9contractuel conforme \u00e0 la loi Doubin<\/i><\/a> <\/i><\/span> <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’emplacement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De l’emplacement de son point de vente d\u00e9pend une grande partie de sa r\u00e9ussite. Beaucoup de franchiseurs aident leurs futurs candidats \u00e0 trouver un bon emplacement car les bons locaux sont de plus en plus rares et donc chers. Mais c’est au candidat de faire une \u00e9tude de march\u00e9, de recueillir plus d’informations aupr\u00e8s de la mairie, des syndicats de commer\u00e7ants, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La qualit\u00e9 de la zone de chalandise et sa densit\u00e9 en population est importante. Il faut aussi prendre en compte la facilit\u00e9 d’acc\u00e8s au magasin ou \u00e0 l’agence, le passage plus ou moins important devant le point de vente, les commerces voisins qui apportent ou non les consommateurs. La surface de la vitrine a aussi son importance. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette recherche peut \u00eatre plus longue que pr\u00e9vue, il ne faut pas se laisser bousculer <\/strong>et \u00e9viter de signer le contrat de franchise tant que l’emplacement n’a pas \u00e9t\u00e9 trouv\u00e9. Il est souvent n\u00e9cessaire de n\u00e9gocier un bail neuf avec le propri\u00e9taire pour avoir le temps d’amortir vos investissements et ne pas \u00eatre pris au pi\u00e8ge \u00e0 la fin de l’un ou de l’autre contrat. En pratique, vous aurez besoin de l’aide du franchiseur et\/ou d’un bon conseil. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parfois un contrat de r\u00e9servation de zone peut \u00eatre sign\u00e9 mais dans ce cas, le franchiseur peut demander l’encaissement d’une partie des droits d’entr\u00e9e.<\/p>\n

La r\u00e9daction vous recommande les articles suivants :<\/i>
L’emplacement commercial, facteur cl\u00e9 de la r\u00e9ussite d’un franchis\u00e9<\/a>.<\/i>
Priorit\u00e9s des franchis\u00e9s : trouver le bon emplacement<\/a>.<\/i>
Futur franchis\u00e9 : sachez bien choisir votre emplacement<\/a> !<\/i><\/span> <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le pr\u00e9visionnel.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le compte pr\u00e9visionnel parfois fourni par le franchiseur n’est qu’un indicateur<\/strong> et il ne doit pas \u00eatre consid\u00e9r\u00e9 comme une base car les param\u00e8tres entre deux franchis\u00e9s sont souvent diff\u00e9rents (statut juridique, nombre d’employ\u00e9s, montant du loyer). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il incombe au franchis\u00e9 d’\u00e9tablir ses propres comptes pr\u00e9visionnels avec l’aide d’un expert-comptable<\/a>. Il est m\u00eame conseill\u00e9 au franchiseur de ne pas donner de pr\u00e9visionnel complet mais seulement les \u00e9l\u00e9ments qui permettront au franchis\u00e9 de faire ses propres pr\u00e9visions. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le contrat<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avant de signer, il est primordial de bien v\u00e9rifier que tout ce que le franchiseur vous a annonc\u00e9 en oral figure bien en \u00e9crit sur le contrat de franchise<\/strong>. Bien faire attention \u00e0 la formulation, tout doit \u00eatre clair et net. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Important aussi, les d\u00e9tails sur l’\u00e9tendue de l’assistance du franchiseur. Cette assistance est due par d\u00e9finition dans la franchise, mais sa fa\u00e7on d’\u00eatre dispens\u00e9e doit \u00eatre bien expliqu\u00e9e. L’accompagnement lors du lancement du point de vente doit \u00eatre organis\u00e9 par le franchiseur, ainsi que la formation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Doivent appara\u00eetre \u00e9galement dans le contrat les conditions d’approvisionnement, les modalit\u00e9s de r\u00e8glement, l’exclusivit\u00e9 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est conseill\u00e9 de faire \u00e9tudier le contrat par un avocat sp\u00e9cialis\u00e9 en franchise<\/a>, car m\u00eame s’il peut difficilement \u00eatre n\u00e9goci\u00e9, il est bon de s’engager en connaissant toutes les r\u00e8gles du jeu. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La premi\u00e8re qualit\u00e9 d’un futur candidat \u00e0 la franchise est de ne pas \u00eatre trop press\u00e9 et de bien prendre le temps d’\u00e9tudier toutes les facettes de son futur m\u00e9tier et surtout celles de l’enseigne choisie. Si le d\u00e9part de la relation se fait sur des bases de partenariat solide et sans ombres entre le 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