{"id":292637,"date":"2013-06-30T02:00:00","date_gmt":"2013-06-30T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-location-de-vehicule-fait-son-chemin"},"modified":"2013-06-30T02:00:00","modified_gmt":"2013-06-30T01:00:00","slug":"la-franchise-de-location-de-vehicule-fait-son-chemin","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-location-de-vehicule-fait-son-chemin","title":{"rendered":"la franchise de location de v\u00e9hicule fait son chemin"},"content":{"rendered":"
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Membre de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise<\/a> (FFF) depuis 1998, la franchise Rent A Car<\/a> regroupe un r\u00e9seau d’agences franchis\u00e9es et en succursale essaim\u00e9 sur tout le territoire fran\u00e7ais. <\/strong>Sp\u00e9cialis\u00e9e dans la location de v\u00e9hicules courte dur\u00e9e, <\/strong>la franchise Rent A Car \u00a0base \u00a0son d\u00e9veloppement sur une strat\u00e9gie de proximit\u00e9. Elle compte \u00e0 ce jour 290 agences et 160 points relais repr\u00e9sent\u00e9s par des garagistes, des r\u00e9parateurs qui exercent cette activit\u00e9 de mani\u00e8re compl\u00e9mentaire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les contraintes rencontr\u00e9es par la franchise Rent A Car<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le sp\u00e9cialiste de la location courte dur\u00e9e souhaite poursuivre sa croissance<\/strong> mais se retrouve confront\u00e9e \u00e0 des contraintes li\u00e9es \u00e0 la mutation des habitudes des consommateurs. La franchise de location de v\u00e9hicule veut s’adapter aux nouvelles attentes des consommateurs mais aussi aux nombreux moyens de transport qui existent d\u00e9j\u00e0 comme le train, le v\u00e9lo, les transports en commun, auxquels s’ajoutent de nouveaux moyens de d\u00e9placement comme le v\u00e9lo Lib, le co-voiturage, l’autolib. L’engorgement des villes et les pr\u00e9occupations environnementales ne favorisent pas automatiquement l’acte de location automobile d’apr\u00e8s le directeur g\u00e9n\u00e9ral d\u00e9l\u00e9gu\u00e9 de l’enseigne du groupe, Guilhem Mazzia. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rent A Car d\u00e9passe les obstacles et apporte une nouvelle offre<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cot\u00e9 offre, l’enseigne souhaite se d\u00e9marquer en proposant une offre in\u00e9dite de reprise de v\u00e9hicule avec comme slogan \u00ab poss\u00e9der, c’est d\u00e9passer<\/em> \u00bb<\/strong>. Apr\u00e8s avoir fait un \u00e9tat des lieux du v\u00e9hicule au sein d’une des agences habilit\u00e9es \u00e0 le faire, une estimation est envoy\u00e9e par Rent A Car au propri\u00e9taire sous 24 heures avec une majoration de 15%. Apr\u00e8s acceptation de l’offre, le propri\u00e9taire se voit offrir un bon de location de 10 ans utilisable sur toute la gamme de v\u00e9hicules en contrepartie des cl\u00e9s et de la carte grise. Avec cette proposition, l’enseigne pense se d\u00e9marquer de la concurrence en apportant aux usagers la possibilit\u00e9 de se d\u00e9placer quand ils en ressentent le besoin, sans avoir les contraintes financi\u00e8res li\u00e9es \u00e0 l’entretien, l’assurance. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rent a Car : une franchise qui chouchoute ses franchis\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Rent a Car est \u00e0 la t\u00eate de 290 agences<\/strong>\u00a0dont 200 sont des franchises exploit\u00e9s par 70 franchis\u00e9s. Pour maitriser son d\u00e9veloppement, le franchiseur \u00e0 opter pour la formule de la multi-franchise<\/a>. Le franchiseur\u00a0souhaite regrouper 100 franchis\u00e9s titulaires de plusieurs agences Rent A Car dans l’Hexagone. Cette strat\u00e9gie s’inscrit dans la volont\u00e9 du franchiseur de porter une attention particuli\u00e8re \u00e0 chacun de ses adh\u00e9rents. Il recherche donc des entrepreneurs, des personnes attir\u00e9es par le milieu automobile ayant le sens du service et de l’accueil. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/div>\n
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Les franchis\u00e9s travaillent au sein d’un r\u00e9seau dynamique d’apr\u00e8s Guilhem Mazzia<\/strong>. Ils p articipent \u00e0 :
–\tUne convention annuelle : 2 sessions de r\u00e9unions r\u00e9gionale. Moments d’\u00e9change d’exp\u00e9rience entre franchis\u00e9s.
– Des journ\u00e9es \u00ab Portes ouvertes \u00bb au si\u00e8ge de l’entreprise : Elles permettent de r\u00e9pondre aux questions des adh\u00e9rents dans le domaine administratif, comptable, technique
– Au Comit\u00e9 Consultatif des franchis\u00e9s au sein duquel les franchis\u00e9s d\u00e9battent sur les projet et strat\u00e9gies du r\u00e9seau.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur contr\u00f4le et \u00e9value les prestations de chaque agence \u00e0 travers \u00ab Le passeport qualit\u00e9 \u00bb. Deux visites de clients myst\u00e8res dans l’ann\u00e9e et un audit de chacun des points de location permettent de r\u00e9compenser les meilleures agences par une prime remise lors de la convention annuelle. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’ann\u00e9e civile est \u00e9galement ponctu\u00e9e par des visites de deux animateurs.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur<\/a> apporte \u00e9galement aux franchis\u00e9s un soutien commercial<\/strong> avec des accords conclus avec des grands groupes et des soci\u00e9t\u00e9s d’assistance et un accompagnement dans le domaine du marketing et de la communication. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour mieux connaitre le secteur, nous vous invitons \u00e0 d\u00e9couvrir d’autres franchises de location de voitures<\/a>\u00a0ainsi que\u00a0les r\u00e9seaux issus de\u00a0notre\u00a0rubrique \u00ab\u00a0Franchise automobile<\/a>\u00ab\u00a0. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Visionnez aussi de nombreuses vid\u00e9os sur les franchises d’automobile<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Membre de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise (FFF) depuis 1998, la franchise Rent A Car regroupe un r\u00e9seau d’agences franchis\u00e9es et en succursale essaim\u00e9 sur tout le territoire fran\u00e7ais. Sp\u00e9cialis\u00e9e dans la location de v\u00e9hicules courte dur\u00e9e, la franchise Rent A Car \u00a0base \u00a0son d\u00e9veloppement sur une strat\u00e9gie de proximit\u00e9. Elle compte \u00e0 ce 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