{"id":292654,"date":"2013-06-19T02:00:00","date_gmt":"2013-06-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lassistance-attendue-par-les-franchises"},"modified":"2013-06-19T02:00:00","modified_gmt":"2013-06-19T01:00:00","slug":"lassistance-attendue-par-les-franchises","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lassistance-attendue-par-les-franchises","title":{"rendered":"L’assistance attendue par les franchis\u00e9s"},"content":{"rendered":"
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Si un futur entrepreneur choisit d’exercer en franchise plut\u00f4t qu’en solo c’est souvent parce qu’il compte sur l’assistance du franchiseur<\/strong>. Et pas seulement si le march\u00e9 est concurrentiel ou la situation \u00e9conomique est difficile. L’assistance est un crit\u00e8re important<\/strong> dans le choix du r\u00e9seau et c’est pourquoi plus des 4\/5\u00e8me des franchiseurs ont au moins un animateur r\u00e9seau.\u00a0Nous avons tous lu des articles ou des enqu\u00eates expliquant que les commer\u00e7ants en franchise r\u00e9sistent mieux \u00e0 la crise que les commer\u00e7ants isol\u00e9s.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e8glementation de l’assistance<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aucune loi ne d\u00e9finit la fa\u00e7on dont cette assistance doit \u00eatre apport\u00e9e au franchis\u00e9 de la part du franchiseur. Mais la jurisprudence comme le code europ\u00e9en de d\u00e9ontologie de la franchise sont attentifs \u00e0 la r\u00e9alit\u00e9 de l’assistance apport\u00e9e par le franchiseur. Peut-on parler de vide juridique ? Non car la loi ne peut pas pr\u00e9tendre tout pr\u00e9voir et tout savoir. Le l\u00e9gislateur est moins comp\u00e9tent en la mati\u00e8re que l’homme de terrain. L’assistance varie beaucoup d’un r\u00e9seau \u00e0 l’autre, qu’elle soit commerciale ou technique. Cette assistance du franchiseur peut exister sous forme d’appui \u00e0 la gestion, d’assistance marketing, d’aide administrative ou juridique ou encore d’aide informatique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les formes de l’assistance<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Id\u00e9alement, il faudrait que le d\u00e9tail des prestations d’assistance du franchiseur soit bien d\u00e9fini dans le contrat de franchise mais l\u00e0 encore, on ne peut pas tout pr\u00e9voir dans le d\u00e9tail et il faudra \u00e9voluer selon les besoins.
L’assistance au d\u00e9marrage et la formation sont habituellement financ\u00e9es en tout ou partie par le droit d’entr\u00e9e ou, plus rarement, factur\u00e9es \u00e0 part. Les redevances aussi appel\u00e9es royalties r\u00e9mun\u00e8rent l’assistance continue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’assistance du franchiseur est tr\u00e8s importante<\/strong> au lancement de l’activit\u00e9 pour permettre une bonne transmission et une bonne compr\u00e9hension du savoir-faire. C’est l’int\u00e9r\u00eat du franchiseur que d’assurer un bon accompagnement pour que l’image de marque du r\u00e9seau ne soit pas d\u00e9form\u00e9e mais surtout pour que son franchis\u00e9 soit rentable et lui rapporte beaucoup de redevances. L’accompagnement tout au long de l’activit\u00e9 du franchis\u00e9 est tout aussi utile pour que le franchis\u00e9 soit rentable, se sente bien dans le r\u00e9seau et qu’\u00e0 la fin de son contrat il ait envie d’y rester. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On compte un animateur r\u00e9seau pour 15 \u00e0 40 franchis\u00e9s en g\u00e9n\u00e9ral, cela d\u00e9pend de leurs missions, du s\u00e9rieux du franchiseur, des exigence du m\u00e9tier, etc….. Les franchis\u00e9s doivent ressentir un lien permanent avec la t\u00eate de leur r\u00e9seau pour continuer \u00e0 \u00eatre motiv\u00e9s et pour rester fid\u00e8les \u00e0 la marque.\u00a0L’assistance continue permet aussi au r\u00e9seau de v\u00e9rifier que le concept de l’enseigne est toujours respect\u00e9. \u00a0De plus, l’informatique permet de faire des constat \u00e0 distance et d’\u00eatre plus efficace tout en d\u00e9pla\u00e7ant moins souvent les animateurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est \u00e0 d\u00e9plorer que pour certains r\u00e9seaux qui n’ont pas tout compris, l’assistance n’intervienne qu’en cas de difficult\u00e9 du franchis\u00e9. Mieux vaut intervenir avant. De plus un franchis\u00e9 a beaucoup \u00e0 partager. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En plus des animateurs de r\u00e9seaux qui procurent une assistance sur le terrain, on peut trouver tout un assortiment d’autres services<\/strong>. Les \u00e9changes d’informations via intranet permettent aux uns et aux autres d’\u00eatre tenu inform\u00e9 des \u00e9volutions de chaque partie. L’assistance peut \u00e9galement \u00eatre apport\u00e9e par l’existence d’une centrale d’achat qui permet aux franchis\u00e9s un approvisionnement \u00e0 moindre co\u00fbt, ou aussi par des logiciels de gestion, des fichiers clients, des actions publicitaires pour l’ensemble du r\u00e9seau, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En cas d’ing\u00e9rence<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lorsqu’un franchis\u00e9 rencontre de grosses difficult\u00e9s, le franchiseur ne doit pas l’ignorer. Mais, gr\u00e2ce aux outils de rapport d’activit\u00e9 il est possible d’anticiper les gros probl\u00e8mes de ses partenaires. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si, face \u00e0 ces difficult\u00e9s dans l’urgence ou vu l’importance de la situation, le franchiseur sort de son r\u00f4le de conseiller et veut reprendre en main la gestion de l’affaire, il y a risque d’ing\u00e9rence.\u00a0<\/strong>Si la t\u00eate de r\u00e9seau s’immisce trop dans les affaires de son franchis\u00e9, elle pourrait voir sa responsabilit\u00e9 engag\u00e9e en tant que g\u00e9rant de fait. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais un d\u00e9faut notoire d’assistance peut aussi justifier la r\u00e9siliation d’un contrat de franchise de la part du franchis\u00e9, si les faits invoqu\u00e9s sont bien pr\u00e9cis. D’o\u00f9 l’importance du d\u00e9tail de ces prestations d’assistance dans le contrat et la difficult\u00e9, parfois d’appr\u00e9cier quel est le juste milieu. Il est parfois difficile de trouver le juste \u00e9quilibre entre un manque d’assistance et un soutien abusif.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous conseille de lire : <\/i>
<\/i><\/span>Le franchiseur doit assistance aux franchis\u00e9s<\/i><\/a>
L’assistance du franchiseur ne doit pas se transformer en assistanat <\/i><\/a><\/p>\n

Janine Mhamdi<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Si un futur entrepreneur choisit d’exercer en franchise plut\u00f4t qu’en solo c’est souvent parce qu’il compte sur l’assistance du franchiseur. Et pas seulement si le march\u00e9 est concurrentiel ou la situation \u00e9conomique est difficile. L’assistance est un crit\u00e8re important dans le choix du r\u00e9seau et c’est pourquoi plus des 4\/5\u00e8me des franchiseurs ont au moins […]<\/p>\n","protected":false},"author":1,"featured_media":292655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nL'assistance attendue par les franchis\u00e9s<\/title>\n<meta name=\"description\" content=\"Si un futur entrepreneur choisit d'exercer en franchise plut\u00f4t qu'en solo c'est souvent parce qu'il compte sur l'assistance du franchiseur. 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