{"id":292657,"date":"2013-06-17T02:00:00","date_gmt":"2013-06-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-magasins-apprivoisent-internet"},"modified":"2013-06-17T02:00:00","modified_gmt":"2013-06-17T01:00:00","slug":"les-magasins-apprivoisent-internet","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-magasins-apprivoisent-internet","title":{"rendered":"Les magasins apprivoisent Internet."},"content":{"rendered":"
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Vu dans le magazine ‘Soci\u00e9t\u00e9s’ du 27 mai 2013. Des strat\u00e9gies Web to store sont d\u00e9velopp\u00e9es par les magasins ‘physiques’, pour se faire connaitre et encourager le client \u00e0 venir sur place et concr\u00e9tiser ses achats.<\/p>\n

Le temps du store to Web est maintenant contr\u00e9 par le Web to store. L’objectif primordial est d’attirer les clients sur les points de vente. Et d’apr\u00e8s J\u00e9r\u00e9mie Herscovic de Socloz, \u00ab le nombre de personnes qui ach\u00e8tent en magasin est jusqu’\u00e0 20 fois plus \u00e9lev\u00e9 en point de vente que sur Internet \u00bb.<\/p>\n

De plus en plus, de nombreuses applications incitent le consommateur \u00e0 aller rechercher des informations sur Internet concernant les produits d\u00e9sir\u00e9s, l’emplacement du magasin le plus proche ou m\u00eame l’emplacement du parking pour les retraits de marchandises en Drive (chez Darty) et de venir ensuite sur le point de vente pour effectuer ses achats.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les enseignes ont tout int\u00e9r\u00eat \u00e0 ce que les clients se d\u00e9placent. Il faut que les commer\u00e7ants prennent bien conscience que le plus grand nombre de leurs clients, apr\u00e8s un regard sur Internet, finalisent leurs achats en magasin. Les points de vente qui ont cr\u00e9\u00e9 leur site se servent d’Internet pour toutes les informations pratiques. Ils annoncent leurs promotions, le choix d’assortiment en stock, leurs services, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est de la plus haute importance que les prix en magasin soient align\u00e9s sur ceux du site web<\/strong>, car les nouveau modes de consommation font que souvent les clients se renseignent en ligne avant de se rendre dans un magasin pour ‘voir’ le produit, se faire conseiller par un vendeur, et ensuite concr\u00e9tiser la commande sur un site Internet si le co\u00fbt est moindre et la livraison assur\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Se servir du Wi-fi en magasin<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour les distributeurs, il est bon d\u00e9sormais d’\u00eatre \u00e9quip\u00e9s de bornes Wi-fi. Ainsi, les vendeurs, \u00e9quip\u00e9s de tablettes (chez But<\/a>), peuvent consulter l’ensemble des produits, avec le client, et commander le produit manquant si n\u00e9cessaire, dans la taille et la couleur d\u00e9sir\u00e9e (chez Boulanger). Cette connexion aide \u00e9galement le vendeur \u00e0 vanter la sup\u00e9riorit\u00e9 de ses produits en cas de prix sup\u00e9rieurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certaines grandes surfaces utilisent le Wi-fi \u00e0 fond en lan\u00e7ant une application, qui permet, depuis son Smartphone, de localiser un produit en rayon (chez Auchan). Les applications des commer\u00e7ants concernent des sujets vari\u00e9s, soit pour permettre une comparaison de prix (chez Leclerc) ou trouver des recettes (chez Casino<\/a>). De nouvelles start-up proposent l’envoi d’offres promotionnelles d\u00e8s qu’un client s’approche de sa zone de chalandise et l’incitent ainsi \u00e0 entrer dans le magasin. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour de plus amples informations, lisez nos articles article sur l’internet dans la franchise<\/a>, et sur La victoire d’internet sur les magasins n’aura pas lieu.<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vu dans le magazine ‘Soci\u00e9t\u00e9s’ du 27 mai 2013. Des strat\u00e9gies Web to store sont d\u00e9velopp\u00e9es par les magasins ‘physiques’, pour se faire connaitre et encourager le client \u00e0 venir sur place et concr\u00e9tiser ses achats. Le temps du store to Web est maintenant contr\u00e9 par le Web to store. L’objectif primordial est d’attirer les clients […]<\/p>\n","protected":false},"author":1,"featured_media":292658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes 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