{"id":292657,"date":"2013-06-17T02:00:00","date_gmt":"2013-06-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-magasins-apprivoisent-internet"},"modified":"2013-06-17T02:00:00","modified_gmt":"2013-06-17T01:00:00","slug":"les-magasins-apprivoisent-internet","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-magasins-apprivoisent-internet","title":{"rendered":"Les magasins apprivoisent Internet."},"content":{"rendered":"
Le temps du store to Web est maintenant contr\u00e9 par le Web to store. L’objectif primordial est d’attirer les clients sur les points de vente. Et d’apr\u00e8s J\u00e9r\u00e9mie Herscovic de Socloz, \u00ab le nombre de personnes qui ach\u00e8tent en magasin est jusqu’\u00e0 20 fois plus \u00e9lev\u00e9 en point de vente que sur Internet \u00bb.<\/p>\n
De plus en plus, de nombreuses applications incitent le consommateur \u00e0 aller rechercher des informations sur Internet concernant les produits d\u00e9sir\u00e9s, l’emplacement du magasin le plus proche ou m\u00eame l’emplacement du parking pour les retraits de marchandises en Drive (chez Darty) et de venir ensuite sur le point de vente pour effectuer ses achats.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
Vu dans le magazine ‘Soci\u00e9t\u00e9s’ du 27 mai 2013. Des strat\u00e9gies Web to store sont d\u00e9velopp\u00e9es par les magasins ‘physiques’, pour se faire connaitre et encourager le client \u00e0 venir sur place et concr\u00e9tiser ses achats. Le temps du store to Web est maintenant contr\u00e9 par le Web to store. L’objectif primordial est d’attirer les clients […]<\/p>\n","protected":false},"author":1,"featured_media":292658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\n