{"id":292663,"date":"2013-06-16T02:00:00","date_gmt":"2013-06-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quelques-avantages-et-inconvenients-de-la-franchise-en-tunisie"},"modified":"2013-06-16T02:00:00","modified_gmt":"2013-06-16T01:00:00","slug":"quelques-avantages-et-inconvenients-de-la-franchise-en-tunisie","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quelques-avantages-et-inconvenients-de-la-franchise-en-tunisie","title":{"rendered":"Quelques avantages et inconv\u00e9nients de la franchise en Tunisie"},"content":{"rendered":"
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En Tunisie la franchise est r\u00e9glement\u00e9e par la loi n\u00b02009-69 du 12 Aout 2009<\/b> qui stipule que \u00ab\u00a0Le contrat de franchise\u00a0\u00bb est un contrat par lequel le propri\u00e9taire d’une marque ou d’une enseigne commerciale accorde le droit de son exploitation \u00e0 une personne physique ou morale d\u00e9nomm\u00e9e franchis\u00e9e, et ce, dans le but de proc\u00e9der \u00e0 la distribution de produits ou \u00e0 la prestation de service moyennant une redevance\u00bb.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les avantages de la franchise en Tunisie<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise est un mod\u00e8le entrepreneurial qui a pour finalit\u00e9 la \u00ab\u00a0r\u00e9it\u00e9ration de la r\u00e9ussite\u00a0\u00bb<\/b>. Elle offre aux franchis\u00e9s une certaine s\u00e9curit\u00e9 et une mont\u00e9e en puissance plus rapide de l’entreprise. L’adh\u00e9rent aura droit d’utiliser le nom d’une enseigne et d’appliquer le savoir-faire. Cette activit\u00e9 commerciale ou de service aura en g\u00e9n\u00e9rale \u00e9t\u00e9 \u00e9prouv\u00e9e au sein d’un magasin pilote et\/ou d’autres franchis\u00e9s. La notori\u00e9t\u00e9 de la marque joue \u00e9galement en faveur du franchis\u00e9 qui pourra se d\u00e9marquer des autres commer\u00e7ants par la qualit\u00e9 des produits issus d’une marque r\u00e9put\u00e9e. D’autre part, une enseigne qui se d\u00e9veloppe en r\u00e9seau de franchise offrira l’opportunit\u00e9 aux franchis\u00e9s de b\u00e9n\u00e9ficier d’une puissance d’achat non n\u00e9gligeable. En effet plus le r\u00e9seau est important en termes de franchis\u00e9s, plus le franchiseur peut n\u00e9gocier des prix avantageux pour les mati\u00e8res premi\u00e8res ou autres produits. Ce sont quelques avantages de l’utilisation de la formule de la franchise plut\u00f4t que de se lancer seul dans l’aventure entrepreneuriale. L’entrepreneur b\u00e9n\u00e9ficie d’une assistance, d’un soutien et de conseils qui peuvent lui \u00e9viter de commettre les \u00e9ventuelles erreurs de gestion d’une jeune entreprise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De ce fait les jeunes entrepreneurs qui d\u00e9sirent ouvrir une franchise devront avoir recours \u00e0 des emprunts aupr\u00e8s d’\u00e9tablissements bancaires. Le contrat de franchise ferait pencher la balance du bon c\u00f4t\u00e9 puisque pour les banques, il est synonyme de r\u00e9ussite du projet<\/b>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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mais des obstacles subsistent<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Malgr\u00e9 la pr\u00e9sence de nombreuses enseignes internationale en Tunisie, la franchise est encore \u00e0 l’\u00e9tat d’embryon dans le pays.<\/b> De nombreux obstacles seraient encore pr\u00e9sents.<\/b> D’apr\u00e8s certains franchis\u00e9s, pour ouvrir un magasin en franchise, 22 conditions doivent \u00eatre r\u00e9unies et de nombreux documents pr\u00e9 contractuels sont \u00e0 fournir. N’oublions pas non plus que seulement 25 secteurs sont ouverts \u00e0 la franchise \u00e9trang\u00e8re (par arr\u00eat\u00e9 du minist\u00e8re du commerce) et que les domaines les plus int\u00e9ressants comme la restauration rapide, la distribution, l’immobilier restent soumis \u00e0 des d\u00e9rogations par demande exceptionnelle.
D’autre part l’existence d’un march\u00e9 parall\u00e8le (la vente par des commer\u00e7ants ambulants de produits que le franchis\u00e9 importe l\u00e9galement de chez le franchiseur) ainsi que les autres contraintes cit\u00e9es ci-dessus sont de nature \u00e0 d\u00e9courager un entrepreneur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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M\u00eame si la franchise est mod\u00e8le entrepreneurial synonyme de cr\u00e9ation d’emploi et de richesse, gardons \u00e0 l’esprit que l’objectif est l’ouverture prudente et mesur\u00e9e du march\u00e9 sans mettre en danger les int\u00e9r\u00eats l\u00e9gitimes des tunisiens. Mais pour faire avancer les choses, la loi doit \u00eatre simplifi\u00e9e et les banques doivent pr\u00eater aux futurs entrepreneurs.<\/p>\n

En savoir plus sur la franchise en Tunisie<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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De Sonia, notre correspondante en Tunisie, d’apr\u00e8s un article vu dans \u00ab\u00a0La Presse\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En Tunisie la franchise est r\u00e9glement\u00e9e par la loi n\u00b02009-69 du 12 Aout 2009 qui stipule que \u00ab\u00a0Le contrat de franchise\u00a0\u00bb est un contrat par lequel le propri\u00e9taire d’une marque ou d’une enseigne commerciale accorde le droit de son exploitation \u00e0 une personne physique ou morale d\u00e9nomm\u00e9e franchis\u00e9e, et ce, dans le but de proc\u00e9der 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