{"id":292672,"date":"2013-06-12T02:00:00","date_gmt":"2013-06-12T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/etre-franchiseur-avantages-et-contraintes"},"modified":"2013-06-12T02:00:00","modified_gmt":"2013-06-12T01:00:00","slug":"etre-franchiseur-avantages-et-contraintes","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/etre-franchiseur-avantages-et-contraintes","title":{"rendered":"Etre franchiseur : avantages et contraintes"},"content":{"rendered":"
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<\/a> <\/div>\n
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Si la franchise <\/strong>offre au franchiseur une s\u00e9rie d’avantages, celui-ci reste soumis \u00e0 un certain nombre de contraintes qu’il est important de conna\u00eetre.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les avantages\u00a0<\/strong><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ils sont nombreux car la franchise apporte au franchiseur une s\u00e9rie de moyens commerciaux et financiers non n\u00e9gligeables :<\/p>\n

1 \u0096 Les moyens de financement privil\u00e9gi\u00e9 d’un r\u00e9seau<\/strong>.
2 \u0096 Un positionnement plus fort face \u00e0 la concurrence (conqu\u00eate rapide du march\u00e9, puissance d’achat d’un r\u00e9seau, occupation du territoire)
3- Une valorisation de la marque <\/strong>et une fid\u00e9lisation plus facile de la client\u00e8le.
4 \u0096 Un contr\u00f4le de la distribution.
5 \u0096 Une meilleure planification de la production (dans le cas de franchises de production-distribution) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Mais les contraintes ne sont pas \u00e0 n\u00e9gliger :<\/strong><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 \u0096 Elles sont financi\u00e8res et li\u00e9es \u00e0 la mise en oeuvre du concept et \u00e0 son suivi (frais de conception, d’exp\u00e9rimentation, de d\u00e9veloppement, d’assistance des franchis\u00e9s, de recherche et d’innovation).<\/p>\n

2 \u0096 Elles sont strat\u00e9giques car :
– le franchiseur soit d\u00e9velopper une strat\u00e9gie de diff\u00e9renciation par rapport \u00e0 la concurrence,
– il doit renoncer \u00e0 l’exploitation d’une partie du territoire,
– il prend des risques quant \u00e0 la bonne exploitation de sa marque.<\/p>\n

La r\u00e9daction vous conseille l’article : <\/i>Franchiseur et franchis\u00e9s : quels avantages et contraintes ? <\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Si la franchise offre au franchiseur une s\u00e9rie d’avantages, celui-ci reste soumis \u00e0 un certain nombre de contraintes qu’il est important de conna\u00eetre. Les avantages\u00a0 Ils sont nombreux car la franchise apporte au franchiseur une s\u00e9rie de moyens commerciaux et financiers non n\u00e9gligeables : 1 \u0096 Les moyens de financement privil\u00e9gi\u00e9 d’un r\u00e9seau. 2 \u0096 […]<\/p>\n","protected":false},"author":1,"featured_media":292673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nEtre franchiseur : avantages et contraintes<\/title>\n<meta name=\"description\" content=\"Si la franchise offre au franchiseur une s\u00e9rie d'avantages, celui-ci reste soumis \u00e0 un certain nombre de contraintes qu'il est important de conna\u00eetre. 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