{"id":292677,"date":"2013-06-11T02:00:00","date_gmt":"2013-06-11T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lassistance-du-franchiseur-ne-doit-pas-se-transformer-en-assistanat"},"modified":"2013-06-11T02:00:00","modified_gmt":"2013-06-11T01:00:00","slug":"lassistance-du-franchiseur-ne-doit-pas-se-transformer-en-assistanat","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lassistance-du-franchiseur-ne-doit-pas-se-transformer-en-assistanat","title":{"rendered":"L’assistance du franchiseur ne doit pas se transformer en assistanat"},"content":{"rendered":"
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En franchise, assistance et assistanat sont deux notions qu’il faut bien diff\u00e9rencier. Le franchiseur a comme obligation d’apporter une assistance permanente sur le plan commercial et technique dans tous les domaines de l’activit\u00e9 li\u00e9 au concept mais ne doit pas tomber dans l’assistanat qui mettrait le franchis\u00e9 en d\u00e9pendance<\/b>. La franchise est compos\u00e9e d’entit\u00e9s juridiques et financi\u00e8res bien distinctes et ind\u00e9pendantes et le franchis\u00e9 est un chef d’entreprise responsable de la bonne marche de son entreprise m\u00eame s’il a des obligations \u00e0 respecter dans l’application du concept. L’assistance est contrainte intrins\u00e8quement par la notion de commer\u00e7ant ind\u00e9pendant, statut d’un franchis\u00e9. Le franchiseur n’est pas responsable de la gestion de tous les centres de profits de son r\u00e9seau. M\u00eame s’il peut, dans le cadre d’\u00e9changes r\u00e9guliers, d\u00e9tecter tel ou tel franchis\u00e9 en difficult\u00e9 et lui donner des conseils pour l’aider, il ne pourra prendre aucune d\u00e9cision \u00e0 sa place.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelle assistance le franchiseur doit apporter \u00e0 ses franchis\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est d\u00e9j\u00e0 en amont que le franchiseur peut apporter assistance au franchis\u00e9 : aide \u00e0 la recherche du local, aide \u00e0 l’\u00e9tablissement du business plan. Le franchiseur, compte tenu de son exp\u00e9rience peut donner des chiffres \u00e0 son futur franchis\u00e9 et l’aider \u00e0 trouver le fonds de commerce et \u00e0 b\u00e2tir un dossier cr\u00e9dible aupr\u00e8s des partenaires financiers. Il l’assistera aussi dans la recherche des collaborateurs, non pas en recrutant \u00e0 sa place (le franchis\u00e9 est totalement ind\u00e9pendant dans ce domaine) mais en lui fournissant un ou des profils types pour les postes \u00e0 pourvoir. Il apporte des conseils que le franchis\u00e9 pourra suivre ou pas. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais ce qui est important et que souligne le code de d\u00e9ontologie de la franchise c’est que L’assistance doit \u00eatre continue pendant toute la dur\u00e9e du contrat et pas seulement au lancement de l’unit\u00e9. De la formation initiale et continue, de la visit\u00e9 r\u00e9guli\u00e8re d’animateur, de l’assistance t\u00e9l\u00e9phonique (hotline), de r\u00e9unions r\u00e9gionales et nationales r\u00e9guli\u00e8res et \u00e0 quel rythme : les obligations d’assistance du franchiseur doivent \u00eatre pr\u00e9cis\u00e9es dans le contrat de franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La formation pour la transmission du savoir-faire se doit d’\u00eatre compl\u00e8te <\/strong>afin que le franchis\u00e9 maitrise le concept et puisse d\u00e9marrer et poursuivre l’activit\u00e9 dans les meilleures conditions. L’animateur joue un r\u00f4le important car il est le relais entre le franchiseur et le franchis\u00e9. Il est l\u00e0 pour recentrer en cas de d\u00e9rapage dans l’application du concept de la part du franchis\u00e9 mais peut aussi faire remonter au franchiseur des informations propres \u00e0 un ou plusieurs franchis\u00e9s (probl\u00e8me de compr\u00e9hension d’outils ou baisse des ventes d’un produit, etc) tout cela dans le but d’am\u00e9liorer le service et am\u00e9liorer les performances de ses franchis\u00e9s. Car il ne faut pas oublier une notion essentielle : le franchiseur doit contribuer \u00e0 la r\u00e9ussite de tous ses franchis\u00e9s aussi longtemps que l’assistance se limite au respect du concept et de son application<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quand peut-on parler d’assistanat ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un franchis\u00e9 ayant des difficult\u00e9s peut en rendre responsable le franchiseur en arguant l’assistance due par le franchiseur qui n’aurait pas \u00e9t\u00e9 appliqu\u00e9e. M\u00eame si parfois la fronti\u00e8re entre assistance et assistanat\u00a0peut sembler\u00a0difficile \u00e0 cerner, il est clair qu’en aucun cas un franchiseur ne peut s’ing\u00e9rer dans la gestion de l’entreprise du franchis\u00e9<\/strong>. Il peut l’aider en lui donnant exceptionnellement des d\u00e9lais de paiement, il peut aussi lui pr\u00e9coniser certains conseils mais il ne peut\u00a0contr\u00f4ler l’entreprise \u00e0 sa place. Le franchis\u00e9 est ind\u00e9pendant et responsable de son business et l’assistance du franchiseur s’arr\u00eate aux prescriptions inscrites dans le contrat. Si elles ont \u00e9t\u00e9 respect\u00e9es, le franchiseur doit s’arr\u00eater l\u00e0. Dans la pratique, et avant d’en arriver \u00e0 un contentieux, car des difficult\u00e9s arrivent rarement d’un coup, le franchiseur aura, via l’animateur du r\u00e9seau ou directement apport\u00e9 son expertise aupr\u00e8s du franchis\u00e9 mais dans la limite de son domaine d’intervention d\u00e9crit dans le code de d\u00e9ontologie comme \u00ab assistance commerciale et technique \u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’assistance du franchiseur est une obligation essentielle de la relation de franchise et ne doit pas \u00eatre confondue avec l’assistanat qui mettrait les franchis\u00e9s en position de simples vendeurs de produits ou services. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous recommande : <\/i>L’obligation d’assistance du franchiseur<\/a><\/i> <\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En franchise, assistance et assistanat sont deux notions qu’il faut bien diff\u00e9rencier. Le franchiseur a comme obligation d’apporter une assistance permanente sur le plan commercial et technique dans tous les domaines de l’activit\u00e9 li\u00e9 au concept mais ne doit pas tomber dans l’assistanat qui mettrait le franchis\u00e9 en d\u00e9pendance. La franchise est compos\u00e9e d’entit\u00e9s juridiques […]<\/p>\n","protected":false},"author":1,"featured_media":292678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nL'assistance du franchiseur ne doit pas se transformer en assistanat<\/title>\n<meta name=\"description\" content=\"En franchise, assistance et assistanat sont deux notions qu'il faut bien diff\u00e9rencier. 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