{"id":292682,"date":"2013-06-09T02:00:00","date_gmt":"2013-06-09T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchiseur-a-linternational"},"modified":"2013-06-09T02:00:00","modified_gmt":"2013-06-09T01:00:00","slug":"franchiseur-a-linternational","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational","title":{"rendered":"Franchiseur \u00e0 l’international"},"content":{"rendered":"
\n
\n
\n
<\/a> <\/div>\n
\n
Franchiseur, si vous \u00eates contact\u00e9 par des partenaires \u00e9trangers de qualit\u00e9 cela peut \u00eatre tentant de vous orienter vers l’international. Mais tous les r\u00e9seaux de franchise ne peuvent se lancer dans cette aventure Voyons quelques conditions \u00e0 respecter.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n

Connaissance appronfondie et ma\u00eetrise du concept indispensable<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Certains entrepreneurs souhaitent prendre une master-franchise pour d\u00e9velopper une enseigne dans leur pays. Ainsi dans les salons de franchise peut-on rencontrer des candidats \u00e0 la master-franchise provenant du Moyen-Orient, de Roumanie, de Serbie mais aussi de pays plus inattendus comme l’Ouzb\u00e9kistan ou le Nig\u00e9ria. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Un d\u00e9veloppement \u00e0 l’international n’est pas id\u00e9al pour tous les concepts. Un concept est exp\u00e9riment\u00e9, puis test\u00e9 dans des unit\u00e9s pilotes, ensuite le franchiseur en r\u00e9alise la mod\u00e9lisation et le valide avec l’ensemble de ses composantes. Apr\u00e8s son d\u00e9veloppement dans le pays d’origine il pourra envisager son d\u00e9veloppement \u00e0 l’\u00e9tranger. Mais ceci n’est r\u00e9aliste que si les premi\u00e8res \u00e9tapes sont bien consolid\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Les conditions \u00e0 remplir sont de ma\u00eetriser ce concept <\/strong>sous tous ses aspects. Sa mod\u00e9lisation doit \u00eatre accessible, avec une tra\u00e7abilit\u00e9 bien organis\u00e9e. Des r\u00e8gles d’adaptation en fonction des pays vers lesquels le franchiseur souhaite se d\u00e9velopper sont plus que n\u00e9cessaires. Il doit donc d\u00e9terminer clairement celles qu’il accepte et celles qui pourraient atteindre son originalit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Ensuite installer des master-franchises n\u00e9cessite la mise en place d’une nouvelle organisation. Le franchiseur devra disposer de l’ensemble des ressources humaines <\/em><\/strong>pour le d\u00e9veloppement, l’animation, le marketing, la logistique et l’administration. Il est bien \u00e9vident que la ma\u00eetrise de la langue<\/strong> des pays avec lesquels il entre en relation devra \u00eatre un atout pour ce personnel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le franchiseur devra mettre au point un manuel d’organisation pr\u00e9cis qui permettra de d\u00e9crire l’\u00e9volution dans le temps de l’organisation du master-franchis\u00e9. L’internationalisation ne peut s’improviser.<\/p>\n

La r\u00e9daction vous recommande les articles suivants : <\/i>
La master franchise, une solution pour l’international <\/i><\/a>
La master franchise : Avantages et contraintes<\/i><\/a><\/span>
Exporter un concept de franchise \u00e0 l’\u00e9tranger, oui mais…<\/i><\/a> <\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Franchiseur, si vous \u00eates contact\u00e9 par des partenaires \u00e9trangers de qualit\u00e9 cela peut \u00eatre tentant de vous orienter vers l’international. Mais tous les r\u00e9seaux de franchise ne peuvent se lancer dans cette aventure Voyons quelques conditions \u00e0 respecter. Connaissance appronfondie et ma\u00eetrise du concept indispensable Certains entrepreneurs souhaitent prendre une master-franchise pour d\u00e9velopper une enseigne […]<\/p>\n","protected":false},"author":1,"featured_media":292683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-292682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nFranchiseur \u00e0 l'international<\/title>\n<meta name=\"description\" content=\"Franchiseur, si vous \u00eates contact\u00e9 par des partenaires \u00e9trangers de qualit\u00e9 cela peut \u00eatre tentant de vous orienter vers l'international. Mais tous les\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franchiseur \u00e0 l'international\" \/>\n<meta property=\"og:description\" content=\"Franchiseur, si vous \u00eates contact\u00e9 par des partenaires \u00e9trangers de qualit\u00e9 cela peut \u00eatre tentant de vous orienter vers l'international. Mais tous les\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-09T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"acfpqp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"acfpqp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\"},\"headline\":\"Franchiseur \u00e0 l’international\",\"datePublished\":\"2013-06-09T01:00:00+00:00\",\"dateModified\":\"2013-06-09T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational\"},\"wordCount\":348,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg\",\"keywords\":[\"International\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational\",\"url\":\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational\",\"name\":\"Franchiseur \u00e0 l'international\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg\",\"datePublished\":\"2013-06-09T01:00:00+00:00\",\"dateModified\":\"2013-06-09T01:00:00+00:00\",\"description\":\"Franchiseur, si vous \u00eates contact\u00e9 par des partenaires \u00e9trangers de qualit\u00e9 cela peut \u00eatre tentant de vous orienter vers l'international. Mais tous les\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg\",\"width\":150,\"height\":120},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\",\"name\":\"acfpqp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"caption\":\"acfpqp\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Franchiseur \u00e0 l'international","description":"Franchiseur, si vous \u00eates contact\u00e9 par des partenaires \u00e9trangers de qualit\u00e9 cela peut \u00eatre tentant de vous orienter vers l'international. Mais tous les","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational","og_locale":"fr_FR","og_type":"article","og_title":"Franchiseur \u00e0 l'international","og_description":"Franchiseur, si vous \u00eates contact\u00e9 par des partenaires \u00e9trangers de qualit\u00e9 cela peut \u00eatre tentant de vous orienter vers l'international. Mais tous les","og_url":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational","og_site_name":"AC Franchise","article_published_time":"2013-06-09T01:00:00+00:00","og_image":[{"width":150,"height":120,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg","type":"image\/jpeg"}],"author":"acfpqp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"acfpqp","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d"},"headline":"Franchiseur \u00e0 l’international","datePublished":"2013-06-09T01:00:00+00:00","dateModified":"2013-06-09T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational"},"wordCount":348,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg","keywords":["International"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational","url":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational","name":"Franchiseur \u00e0 l'international","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg","datePublished":"2013-06-09T01:00:00+00:00","dateModified":"2013-06-09T01:00:00+00:00","description":"Franchiseur, si vous \u00eates contact\u00e9 par des partenaires \u00e9trangers de qualit\u00e9 cela peut \u00eatre tentant de vous orienter vers l'international. Mais tous les","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/franchiseur-a-linternational#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128050038-587f1b9c9f9a848d55e93433252fa0a9.jpg","width":150,"height":120},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d","name":"acfpqp","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","caption":"acfpqp"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/292682"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=292682"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/292682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/292683"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=292682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=292682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=292682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}