{"id":292687,"date":"2013-06-05T02:00:00","date_gmt":"2013-06-05T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/retour-sur-lhistoire-du-groupe-specialiste-en-mode-et-chaussure"},"modified":"2013-06-05T02:00:00","modified_gmt":"2013-06-05T01:00:00","slug":"retour-sur-lhistoire-du-groupe-specialiste-en-mode-et-chaussure","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/retour-sur-lhistoire-du-groupe-specialiste-en-mode-et-chaussure","title":{"rendered":"Retour sur l’histoire du groupe sp\u00e9cialiste en mode et chaussure"},"content":{"rendered":"
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C’est en 1927 que les \u00ab Etablissements Biotteau-Gu\u00e9ry \u00bb voient le jour et depuis, trois g\u00e9n\u00e9rations se sont succ\u00e9d\u00e9es. Retour sur cette histoire de famille. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 85 ans, le groupe familial se d\u00e9veloppe<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Entreprise familiale, le groupe Eram a \u00e9t\u00e9 fond\u00e9 par Albert-Ren\u00e9 Biotteau dans la r\u00e9gion des Mauges. Toujours \u00e0 la page, le groupe se d\u00e9marque en basant sa strat\u00e9gie sur 3 axes de d\u00e9veloppement et de croissance: l‘innovation,<\/strong> exemple du \u00ab plastifor qui permet la fabrication en 1954 de semelles en plastique, la distribution<\/strong> avec l’ouverture du premier magasin en r\u00e9gion parisienne en 1947 et l’exportation <\/strong>des produits en 1958.<\/p>\n

Le groupe marque un tournant en 1971 avec l’arriv\u00e9e du fils, G\u00e9rard Biotteau \u00e0 t\u00eate de l’entreprise. Il lance un slogan diffus\u00e9 dans des spots publicitaires des petits \u00e9crans \u00ab faudrait \u00eatre fou pour d\u00e9penser plus<\/em> \u00bb. Un coup de fouet qui booste la notori\u00e9t\u00e9 de la marque. G\u00e9rard Biotteau poursuit le d\u00e9veloppement de l’enseigne en op\u00e9rant une strat\u00e9gie offensive de distribution qui se traduit par le renforcement des enseignes existantes et par l’acquisition d’autres marques enseignes. C’est ainsi que les enseignes Fabio Lucci, Tati et Giga Store entrent dans le giron du groupe Eram.
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A sa cr\u00e9ation le groupe comptait 87 employ\u00e9s, aujourd’hui le chausseur Eram est le premier fabricant fran\u00e7ais de chaussure avec 3 usines de fabrication<\/strong> dans l’Hexagone et le leader europ\u00e9en de la distribution de chaussures et de v\u00eatements. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Eram : un groupe aux 15 enseignes<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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F\u00e9d\u00e9rant un groupe compos\u00e9 de 15 enseignes et marques : Buggy, Bocage, Texto<\/a>, Heyraud<\/a>, Straggy, Na !, Fabio Lucci, Tati, Giga Store<\/a>, Mellow Yellow<\/a>, le groupe\u00a0Eram peut se targuer de composer avec un r\u00e9seau de 1 650 points de vente<\/strong> \u00e0 travers le monde et de g\u00e9n\u00e9rer un chiffre d’affaire avoisinant les 1,6 milliard d’euros. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le groupe poursuit sa strat\u00e9gie d’innovation. La franchise de chaussure Eram a d\u00e9ploy\u00e9 au sein de la galerie marchande du centre commercial Parly 2, pr\u00e8s de Versailles une boutique atypique. Le d\u00e9cor y est original avec une touche de jaune et un agencement qui met en valeur les produits. Avec un salon d’essayage spacieux, cette boutique copie celle lanc\u00e9e \u00e0 Toulouse il y a quelque temps de cela. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Tati<\/a> souhaite quant \u00e0 elle refl\u00e9ter l’image d’une v\u00e9ritable enseigne de mode<\/strong>. Pour y arriver elle lance une grande campagne de communication dont le slogan est \u00ab La rue est \u00e0 nous<\/em> \u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si vous avez besoin de plus amples informations sur le secteur, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux de franchise de mode, pr\u00eat \u00e0 porter et bijoux<\/a>. Nous vous invitons \u00e9galement \u00e0 regarder les vid\u00e9os sur les franchises de mode, pr\u00eat \u00e0 porter et bijoux<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

C’est en 1927 que les \u00ab Etablissements Biotteau-Gu\u00e9ry \u00bb voient le jour et depuis, trois g\u00e9n\u00e9rations se sont succ\u00e9d\u00e9es. Retour sur cette histoire de famille. En 85 ans, le groupe familial se d\u00e9veloppe Entreprise familiale, le groupe Eram a \u00e9t\u00e9 fond\u00e9 par Albert-Ren\u00e9 Biotteau dans la r\u00e9gion des Mauges. Toujours \u00e0 la page, le groupe […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-292687","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nRetour sur l'histoire du groupe sp\u00e9cialiste en mode et chaussure<\/title>\n<meta name=\"description\" content=\"C'est en 1927 que les \u00ab Etablissements Biotteau-Gu\u00e9ry \u00bb voient le jour et depuis, trois g\u00e9n\u00e9rations se sont succ\u00e9d\u00e9es. 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