{"id":292689,"date":"2013-06-04T02:00:00","date_gmt":"2013-06-04T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/letude-dimplantation-quest-ce"},"modified":"2013-06-04T02:00:00","modified_gmt":"2013-06-04T01:00:00","slug":"letude-dimplantation-quest-ce","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/letude-dimplantation-quest-ce","title":{"rendered":"L’\u00e9tude d’implantation, qu’est-ce ?"},"content":{"rendered":"
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Vous souhaitez lancer votre franchise<\/strong>, vous avez choisi une enseigne\u00a0<\/strong>et vous vous interrogez sur l’emplacement id\u00e9al <\/strong>pour mener au mieux cette op\u00e9ration ?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette recherche d’un local sera \u00e9troitement li\u00e9e \u00e0 l’\u00e9tude de march\u00e9 : de l’implantation de votre point de vente d\u00e9pendra en grande partie la p\u00e9rennit\u00e9 de votre activit\u00e9 et son d\u00e9veloppement ! Premi\u00e8re \u00e9tape donc : faites faire une \u00e9tude d’implantation ! D’elle d\u00e9pendra la limitation de la prise de risque de votre installation… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une \u00e9tude d’implantation se d\u00e9roule en 5 \u00e9tapes :<\/strong><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 – Analyse de la zone de chalandise <\/strong>: \u00e9volution, d\u00e9finition de la zone d\u00b4attractivit\u00e9, calcul des populations, analyse socio-d\u00e9mographique, approche des typologies de consommateurs, niveaux de vie, indices de consommation… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 –\u00a0\u00c9tude de l\u00b4environnement de la franchise<\/strong> : localisation, acc\u00e8s et stationnement, trafics et projets territoriaux en cours ou \u00e0 venir, dynamisme \u00e9conomique de la zone, projets de construction de logements, turno-ouver des magasins situ\u00e9s dans la m\u00eame zone… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 – Analyse du point de vente<\/strong> : attractivit\u00e9 de la vitrine, contraintes techniques, conditions d’acc\u00e8s, parkings, flux de client\u00e8le… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4\u00a0– Analyse de la concurrence <\/strong>: identification des p\u00f4les commerciaux, cartographies des enseignes, densit\u00e9s commerciales, sant\u00e9 des enseignes concurrentes… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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5 – Estimation du potentiel commercial du point de vente  : calcul des march\u00e9s potentiels, pr\u00e9visions de flux clients et de chiffre d\u00b4affaires sur la zone g\u00e9ographique concern\u00e9e…<\/p>\n

La r\u00e9daction vous conseille l’article : <\/i>Les crit\u00e8res d’une bonne implantation commerciale <\/i><\/a><\/span> <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous souhaitez lancer votre franchise, vous avez choisi une enseigne\u00a0et vous vous interrogez sur l’emplacement id\u00e9al pour mener au mieux cette op\u00e9ration ? Cette recherche d’un local sera \u00e9troitement li\u00e9e \u00e0 l’\u00e9tude de march\u00e9 : de l’implantation de votre point de vente d\u00e9pendra en grande partie la p\u00e9rennit\u00e9 de votre activit\u00e9 et son d\u00e9veloppement ! Premi\u00e8re \u00e9tape donc : […]<\/p>\n","protected":false},"author":1,"featured_media":292690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-292689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nL'\u00e9tude 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