{"id":292692,"date":"2013-06-02T02:00:00","date_gmt":"2013-06-02T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/15-ans-dhistoire-a-succes-pour-lenseigne-de-loisirs-cultura"},"modified":"2013-06-02T02:00:00","modified_gmt":"2013-06-02T01:00:00","slug":"15-ans-dhistoire-a-succes-pour-lenseigne-de-loisirs-cultura","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/15-ans-dhistoire-a-succes-pour-lenseigne-de-loisirs-cultura","title":{"rendered":"15 ans d’histoire \u00e0 succ\u00e8s pour l’enseigne de loisirs Cultura"},"content":{"rendered":"
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Lanc\u00e9e\u00a0en 1998 \u00e0 La Rochelle, l’enseigne Cultura compte aujourd’hui 52 magasins <\/strong>et pousuit son d\u00e9veloppement en France dans les zones commerciales, en p\u00e9riph\u00e9rie des villes. Elle s’appuie sur l’id\u00e9e de d\u00e9mocratiser la culture l\u00e0 o\u00f9 elle n’\u00e9tait pas pr\u00e9sente.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Produits culturels et activit\u00e9s cr\u00e9atives<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Entreprise du groupe Sodival<\/strong>, Cultura propose un large choix de produits culturels et d\u00e9di\u00e9s aux activit\u00e9s cr\u00e9atives. Apr\u00e8s 15 ann\u00e9es d’activit\u00e9, l’entreprise imagin\u00e9e par le nordiste Philippe Van der Wees a su se faire une place dans le paysage de la distribution en France. Son chiffre d’affaires d\u00e9passait 300 millions d’euros en 20012 et elle b\u00e9n\u00e9ficierait de + 20 % de croissance sur les cinq derni\u00e8res ann\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des magasins en p\u00e9riph\u00e9rie des villes<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Toute l’ambition pour cette nouvelle enseigne est de s’installer dans les zones commerciales en p\u00e9riph\u00e9rie des villes petites et moyennes. Son id\u00e9e : vendre des livres, des disques, des produits culturels et de loisirs dans des lieux fr\u00e9quent\u00e9s par des millions de clients. Une strat\u00e9gie inverse \u00e0 celle de la Fnac qui n’a pari\u00e9 au d\u00e9part que sur des implantations en centre ville. Aujourd’hui, Cultura, en France, c’est 52 magasins – bient\u00f4t 53 avec Tours ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cultura en chiffres :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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52 magasins
3 \u00e0 4 ouvertures chaque ann\u00e9e depuis dix ans
300 M \u20ac de chiffre d’affaires estim\u00e9 en 2012
+ 20% de croissance environ durant les cinq derni\u00e8res ann\u00e9es
1 500 \u00e0 2 000 m\u00b2 de surface de vente pour les magasins \u00ab historiques \u00bb
4 000 \u00e0 6 000 m\u00b2 de surface de vente pour les nouvelles ouvertures
Plus de 2 000 salari\u00e9s <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Note d’AC Franchise : Cultura nous a demand\u00e9 de pr\u00e9ciser que c’est \u00ab\u00a0une chaine de magasins en propre et qui n’est pas ouverte \u00e0 la franchise.\u00a0\u00bb\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans LSA n\u00b0 2265<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si vous avez besoin de plus amples informations sur le secteur, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux de franchise de culture et loisirs<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Lanc\u00e9e\u00a0en 1998 \u00e0 La Rochelle, l’enseigne Cultura compte aujourd’hui 52 magasins et pousuit son d\u00e9veloppement en France dans les zones commerciales, en p\u00e9riph\u00e9rie des villes. Elle s’appuie sur l’id\u00e9e de d\u00e9mocratiser la culture l\u00e0 o\u00f9 elle n’\u00e9tait pas pr\u00e9sente.\u00a0 Produits culturels et activit\u00e9s cr\u00e9atives Entreprise du groupe Sodival, Cultura propose un large choix de produits […]<\/p>\n","protected":false},"author":1,"featured_media":292693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\n15 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