{"id":292695,"date":"2013-06-01T02:00:00","date_gmt":"2013-06-01T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/100-ans-dhistoire-pour-lenseigne-allemande-dalimentation-aldi"},"modified":"2013-06-01T02:00:00","modified_gmt":"2013-06-01T01:00:00","slug":"100-ans-dhistoire-pour-lenseigne-allemande-dalimentation-aldi","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/100-ans-dhistoire-pour-lenseigne-allemande-dalimentation-aldi","title":{"rendered":"100 ans d’histoire pour l’enseigne allemande d’alimentation Aldi"},"content":{"rendered":"
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Cette ann\u00e9e, sur le march\u00e9 du hard-discount, l’enseigne de distribution alimentaire Aldi f\u00eate ses 100 ans. Cet anniversaire est l’occasion de revenir sur une aventure commerciale \u00e0 succ\u00e8s qui a commenc\u00e9 en 1913 dans une petite boutique d’alimentation de Sch\u00f6nebeck.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aldi : Une histoire de famille<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’histoire de l’enseigne Aldi, c’est surtout celle d’une famille : Les Albrecht et d’une femme : Anna Albrecht qui inaugure le 10 avril 1913 une boutique d’alimentation \u00e0 Sch\u00f6nebeck en Allemagne. En 1946, l’entreprise familiale de 100 m2 est reprise par ses fils, Karl et Theo qui d\u00e9veloppent alors rapidement l’enseigne. En 1950, elle compte d\u00e9j\u00e0 treize points de vente dans le pays. Concr\u00e8tement, Theo prend la responsabilit\u00e9 des magasins au nord\u00a0tandis que Karl est charg\u00e9 de la partie m\u00e9ridionale.\u00a0En 1962 : la marque Aldi est cr\u00e9\u00e9e avec deux branches : Aldi Nord et Aldi Sud. Quelques ann\u00e9es plus tard, le r\u00e9seau de magasins ouvre des points de vente aux Etats-Unis o\u00f9 il en compte aujourd’hui 1200. En France, l’enseigne d\u00e9barque en 1988. A\u00a0la mort de Theo Albrecht en 2010, ses enfants ont repris les commandes d’Aldi Nord et ont donn\u00e9 un nouveau dynamisme \u00e0 l’enseigne qui a parfois du mal \u00e0 innover. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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S’ouvrir au grandes marques<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En Allemagne, les trois quarts de la population font leurs courses dans l’un des 4305 magasins du r\u00e9seau b\u00e9n\u00e9ficiant d’une tr\u00e8s belle visibilit\u00e9 malgr\u00e9 peu d’innovations strat\u00e9giques. Le r\u00e9seau est encore peu visible sur le Net et n’a pas encore compl\u00e8tement exploit\u00e9 les r\u00e9seaux sociaux. Autre symbole de cette frilosit\u00e9 face au changement : \u00e0 l’inverse de ses concurrents, l’enseigne a choisi tr\u00e8s tard de compl\u00e9ter ses marques propres par de grandes marques (Coca Cola, Ferrero notamment !) quand Lidl (et ses 11 000 magasins \u00e0 travers le monde) le faisait d\u00e8s 2008. Une diff\u00e9rence notable qui lui a jou\u00e9 des tours ! Avec le changement de direction, l’offre a \u00e9t\u00e9 \u00e9largie et les magasins se sont voulus plus attrayants.<\/p>\n

Lire aussi : Les grandes marques apparaissent dans les rayons de Lidl<\/a>)<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vu dans LSA n\u00b0 2269<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour d\u00e9couvrir de plus amples informations sur le secteur, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux de franchise de supermarch\u00e9s<\/a>. Nous vous invitons \u00e9galement \u00e0 regarder les vid\u00e9os sur les franchises de supermarch\u00e9s.<\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e, sur le march\u00e9 du hard-discount, l’enseigne de distribution alimentaire Aldi f\u00eate ses 100 ans. Cet anniversaire est l’occasion de revenir sur une aventure commerciale \u00e0 succ\u00e8s qui a commenc\u00e9 en 1913 dans une petite boutique d’alimentation de Sch\u00f6nebeck. Aldi : Une histoire de famille L’histoire de l’enseigne Aldi, c’est surtout celle d’une famille […]<\/p>\n","protected":false},"author":1,"featured_media":292696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\n100 ans d'histoire pour l'enseigne allemande d'alimentation Aldi<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e, sur le march\u00e9 du hard-discount, l'enseigne de distribution alimentaire Aldi f\u00eate ses 100 ans. 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