{"id":292704,"date":"2013-05-29T02:00:00","date_gmt":"2013-05-29T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-une-opportunite-pour-les-createurs-dentreprises"},"modified":"2013-05-29T02:00:00","modified_gmt":"2013-05-29T01:00:00","slug":"la-franchise-une-opportunite-pour-les-createurs-dentreprises","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-une-opportunite-pour-les-createurs-dentreprises","title":{"rendered":"La franchise, une opportunit\u00e9 pour les cr\u00e9ateurs d’entreprises"},"content":{"rendered":"
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Trouver le chemin de la r\u00e9ussite n’est pas chose facile. N\u00e9anmoins, il existe une solution pour tout entrepreneur autonome d\u00e9sireux de cr\u00e9er sa propre affaire.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise s’av\u00e8re en \u00eatre une ! Elle offre au franchis\u00e9 plusieurs avantages : Gain de temps consid\u00e9rable, accompagnement, assistance… D\u00e9s lors, dans un march\u00e9 o\u00f9 la concurrence fait rage, adh\u00e9rer \u00e0 un r\u00e9seau de franchise permet de se doter des moyens techniques et commerciaux indispensables \u00e0 son d\u00e9veloppement. Reste que le nouvel exploitant aura \u00e9videmment besoin de quelques semaines voire de quelques mois de formation pour commencer \u00e0 ma\u00eetriser sa nouvelle activit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le savoir faire, ou know-how, comme aiment \u00e0 dire les anglo-saxons, demeure l’atout majeur dont profitera le nouveau franchis\u00e9. Cette pierre angulaire du succ\u00e8s de la franchise est le fruit d’ann\u00e9es d’exp\u00e9rience, de recherches et de d\u00e9veloppement, de succ\u00e8s et d’\u00e9checs compris et surmont\u00e9s aussi. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nul doute que chaque initiative commerciale priv\u00e9e a besoin de financements. Qu’ils soient pour le capital social, l’am\u00e9nagement et la d\u00e9coration du point de vente, l’acquisition du mat\u00e9riel et de l’outillage, la campagne publicitaire de lancement… Ces financements pourront provenir de fonds propres et d’emprunts. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est habituel que l’apport initial de l’investisseur ne suffise pas face \u00e0 l’investissement n\u00e9cessaire. Obtenir un cr\u00e9dit est courant pour combler ce manque. Toutefois, les bailleurs de fonds, les banques et organismes financiers autrement dits, ne sont pas toujours faciles \u00e0 convaincre. Difficult\u00e9 que conna\u00eetra moins l’adh\u00e9rent d’une franchise jouissant d’une grande renomm\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchis\u00e9 pourra se servir de la notori\u00e9t\u00e9 financi\u00e8re et commerciale de l’enseigne pour\u00a0soutenir son dossier aupr\u00e8s des institutions de cr\u00e9dits. Il pourra \u00e9galement profiter des conseils du franchiseur<\/strong> puisque ce dernier comprend, normalement, les rouages du cr\u00e9dit bancaire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’aide \u00e0 la recherche de financement ne sera pas le seul avantage dont profitera le franchis\u00e9. Il pourra r\u00e9duire les risques d’\u00e9chec gr\u00e2ce \u00e0 son adh\u00e9sion \u00e0 une franchise dont la renomm\u00e9e n’est plus \u00e0 prouver. Le franchiseur d\u00e9tient une formule gagnante qui a permis aux pr\u00e9c\u00e9dents franchis\u00e9s de faire un bon retour sur investissement. Il est toutefois judicieux pour le nouveau franchis\u00e9 d’avoir quelques indications sur la sant\u00e9 financi\u00e8re de ces franchis\u00e9s existants, et ce avant de se lancer.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le cas du secteur textile, fort d\u00e9pendant de la conjoncture \u00e9conomique, peut \u00eatre un bon exemple pour mieux clarifier cet aspect.\u00a0En effet, lors du choix des collections (mod\u00e8le et qualit\u00e9) et la constitution des stocks, il sera difficile pour un n\u00e9gociant isol\u00e9 d’optimiser ses d\u00e9cisions, vu son manque fr\u00e9quent de connaissance des ratios de ses confr\u00e8res. D’autant plus qu’il n’aura aucun poids face aux industriels, grossistes ou importateurs. S’ajoute \u00e0 cela le risque de ne pas pouvoir maintenir sa marge b\u00e9n\u00e9ficiaire, car oblig\u00e9 de solder ce qui doit faire pr\u00e9f\u00e9rer un franchiseur qui propose une bonne solution de gestion, une bonne logistique, voire une commission affiliation (sorte de contrat moderne de d\u00e9p\u00f4t vente). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’exploitant d’une franchise textile pourra aussi b\u00e9n\u00e9ficier de la notori\u00e9t\u00e9 de l’enseigne, du savoir-faire technique utile au d\u00e9veloppement des prototypes et de la cr\u00e9dibilit\u00e9 du franchiseur face aux fournisseurs.
Il en va souvent de m\u00eame pour bien des secteurs tels que : l’alimentation, le bricolage etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le savoir-faire du franchiseur au service du franchis\u00e9<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une fois toutes les proc\u00e9dures n\u00e9cessaires au d\u00e9marrage de l’exploitation accomplies, le franchis\u00e9 devra faire face \u00e0 la concurrence<\/strong>. Il n’est pas si simple de se construire un portefeuille clients….et de le fid\u00e9liser Toutefois, au regard des parts de march\u00e9 habituellement conquises par la t\u00eate de r\u00e9seau, le franchis\u00e9 pourra d\u00e9marrer son activit\u00e9 avec une plus\u00a0grande s\u00e9r\u00e9nit\u00e9.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le cadre de la franchise, le franchiseur est tenu d’offrir une assistance continue \u00e0 son franchis\u00e9<\/strong>. Ce soutien pr\u00e9cis\u00e9 dans le contrat, est bas\u00e9 sur tout le v\u00e9cu de la t\u00eate de r\u00e9seau.\u00a0Une exp\u00e9rience personnelle qui d\u00e9bouche sur tout un savoir-faire.\u00a0La richesse du know-how du franchiseur touche le plus souvent \u00e0 un grand nombre de domaines m\u00eame s’il ne transf\u00e8re au franchis\u00e9 que la part qui lui est utile. Le franchiseur impose des normes bien d\u00e9termin\u00e9es afin de respecter la politique et l’image de marque du r\u00e9seau. Une obligation contractuelle qui peut \u00eatre le barrage au gaspillage financier que conna\u00eetrait parfois ou souvent un entrepreneur isol\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9s le d\u00e9part de son projet, un commer\u00e7ant soucieux de sa r\u00e9ussite, doit r\u00e9unir toutes ces conditions favorables. C’est pour cela qu’un choix judicieux de l’emplacement reste un des facteurs cl\u00e9s pour maximiser ses chances de succ\u00e8s. A contrario du commer\u00e7ant isol\u00e9, le franchis\u00e9 pourra avoir un avantage cons\u00e9quent lors de ce choix. Profitant du v\u00e9cu du franchiseur, il se rapprochera du meilleur choix possible de la ville, de la rue, ou m\u00eame de l’angle de la rue. On voit rarement un simple commer\u00e7ant d\u00e9butant, isol\u00e9, sans enseigne nationale, avoir acc\u00e8s aux meilleurs emplacements dans les centres commerciaux. Par contre, le franchis\u00e9 y aura plus facilement acc\u00e8s gr\u00e2ce \u00e0 la notori\u00e9t\u00e9 de l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lire la 2\u00e8me partie de cet article : <\/i>La franchise, une opportunit\u00e9 pour les cr\u00e9ateurs d’entreprises<\/i><\/a>.<\/i><\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Trouver le chemin de la r\u00e9ussite n’est pas chose facile. N\u00e9anmoins, il existe une solution pour tout entrepreneur autonome d\u00e9sireux de cr\u00e9er sa propre affaire.\u00a0 La franchise s’av\u00e8re en \u00eatre une ! Elle offre au franchis\u00e9 plusieurs avantages : Gain de temps consid\u00e9rable, accompagnement, assistance… D\u00e9s lors, dans un march\u00e9 o\u00f9 la concurrence fait rage, […]<\/p>\n","protected":false},"author":1,"featured_media":292705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise, une opportunit\u00e9 pour les cr\u00e9ateurs d'entreprises<\/title>\n<meta name=\"description\" content=\"Trouver le chemin de la r\u00e9ussite n'est pas chose facile. 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