{"id":292721,"date":"2013-05-23T02:00:00","date_gmt":"2013-05-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/cette-franchise-hoteliere-monte-en-gamme"},"modified":"2013-05-23T02:00:00","modified_gmt":"2013-05-23T01:00:00","slug":"cette-franchise-hoteliere-monte-en-gamme","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme","title":{"rendered":"Cette franchise h\u00f4teli\u00e8re monte en gamme"},"content":{"rendered":"
\n
\n
Les h\u00f4tels Akena, adoss\u00e9s au groupe DLJ, opte pour un nouveau concept avec une mont\u00e9e en gamme<\/strong>. Positionn\u00e9e \u00ab \u00e9conomique \u00bb durant de nombreuses ann\u00e9es, la franchise Akena se revendique d\u00e9sormais en trois \u00e9toiles. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n

Ouvrir une franchise Akena ?\u00a0<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
La franchise h\u00f4teli\u00e8re a de grandes ambitions<\/strong>. Le Directeur G\u00e9n\u00e9ral de l’enseigne en poste depuis Mars 2012 affiche des perspectives de d\u00e9veloppement ambitieux : ouvrir \u00ab 50 \u00e0 70 h\u00f4tels \u00e0 l’horizon 2017<\/em> \u00bb. Pour ce faire l’enseigne cherche \u00e0 s’implanter en p\u00e9riph\u00e9rie de ville. Elle recrute des franchis\u00e9s \u00e0 qui elle promet un accompagnement complet.
Pour un h\u00f4tel de 50 \u00e0 100 chambres, le franchis\u00e9 Akena doit disposer d’un apport de 1 million d’euros correspondant \u00e0 35% de l’investissement total. L’enseigne affirme qu’entre le premier contact et l’ouverture de la franchise, il faut compter entre 18 et 24 mois. Le franchis\u00e9 doit s’acquitter d’un droit d’entr\u00e9e de 780\u20ac par chambre auquel s’ajouteront plus de 27 500\u20ac au titre de l’assistance. Une redevance de 3,5% sur le chiffre d’affaire HT et une autre de 1,25\u20ac au titre du marketing sont \u00e9galement \u00e0 la charge du franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n

Un accompagnement \u00e0 tous les stades<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
La collaboration entre le franchis\u00e9 et le franchiseur est tr\u00e8s \u00e9troite<\/strong> : le franchiseur accompagne l’adh\u00e9rent<\/a> dans la recherche du financement, le choix du terrain, le suivi de la construction, l’\u00e9quipement de l’h\u00f4tel, le recrutement et la formation du personnel, la mise ne place du logiciel interne \u00ab Un collaborateur de l’\u00e9quipe de d\u00e9veloppement fait l’ouverture avec l’exploitant et reste deux semaines sur place<\/em> \u00bb d\u00e9clare Le Directeur G\u00e9n\u00e9ral. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le franchis\u00e9 pourra profiter d’une strat\u00e9gie d’image : outil de communication, promotion de la marque sur les salons professionnels et grands publics, publicit\u00e9 . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Nous vous invitons \u00e0 d\u00e9couvrir les r\u00e9seaux de franchise d’h\u00f4tel\u00a0<\/a> qui recrutent et \u00e0 visionnez aussi de nombreuses vid\u00e9os sur les franchises d’h\u00f4tel, de restauration \u00e0 th\u00e8me et caf\u00e9s<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les h\u00f4tels Akena, adoss\u00e9s au groupe DLJ, opte pour un nouveau concept avec une mont\u00e9e en gamme. Positionn\u00e9e \u00ab \u00e9conomique \u00bb durant de nombreuses ann\u00e9es, la franchise Akena se revendique d\u00e9sormais en trois \u00e9toiles. Ouvrir une franchise Akena ?\u00a0 La franchise h\u00f4teli\u00e8re a de grandes ambitions. Le Directeur G\u00e9n\u00e9ral de l’enseigne en poste depuis Mars […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[138],"class_list":["post-292721","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-ouvertures-realisees-et-prevues","entry"],"acf":[],"yoast_head":"\nCette franchise h\u00f4teli\u00e8re monte en gamme<\/title>\n<meta name=\"description\" content=\"Les h\u00f4tels Akena, adoss\u00e9s au groupe DLJ, opte pour un nouveau concept avec une mont\u00e9e en gamme. Positionn\u00e9e \u00ab \u00e9conomique \u00bb durant de nombreuses ann\u00e9es, la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cette franchise h\u00f4teli\u00e8re monte en gamme\" \/>\n<meta property=\"og:description\" content=\"Les h\u00f4tels Akena, adoss\u00e9s au groupe DLJ, opte pour un nouveau concept avec une mont\u00e9e en gamme. Positionn\u00e9e \u00ab \u00e9conomique \u00bb durant de nombreuses ann\u00e9es, la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-23T01:00:00+00:00\" \/>\n<meta name=\"author\" content=\"acfpqp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"acfpqp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\"},\"headline\":\"Cette franchise h\u00f4teli\u00e8re monte en gamme\",\"datePublished\":\"2013-05-23T01:00:00+00:00\",\"dateModified\":\"2013-05-23T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme\"},\"wordCount\":318,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"keywords\":[\"Ouvertures r\u00e9alis\u00e9es et pr\u00e9vues\"],\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme\",\"url\":\"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme\",\"name\":\"Cette franchise h\u00f4teli\u00e8re monte en gamme\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"datePublished\":\"2013-05-23T01:00:00+00:00\",\"dateModified\":\"2013-05-23T01:00:00+00:00\",\"description\":\"Les h\u00f4tels Akena, adoss\u00e9s au groupe DLJ, opte pour un nouveau concept avec une mont\u00e9e en gamme. Positionn\u00e9e \u00ab \u00e9conomique \u00bb durant de nombreuses ann\u00e9es, la\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\",\"name\":\"acfpqp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"caption\":\"acfpqp\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cette franchise h\u00f4teli\u00e8re monte en gamme","description":"Les h\u00f4tels Akena, adoss\u00e9s au groupe DLJ, opte pour un nouveau concept avec une mont\u00e9e en gamme. Positionn\u00e9e \u00ab \u00e9conomique \u00bb durant de nombreuses ann\u00e9es, la","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme","og_locale":"fr_FR","og_type":"article","og_title":"Cette franchise h\u00f4teli\u00e8re monte en gamme","og_description":"Les h\u00f4tels Akena, adoss\u00e9s au groupe DLJ, opte pour un nouveau concept avec une mont\u00e9e en gamme. Positionn\u00e9e \u00ab \u00e9conomique \u00bb durant de nombreuses ann\u00e9es, la","og_url":"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme","og_site_name":"AC Franchise","article_published_time":"2013-05-23T01:00:00+00:00","author":"acfpqp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"acfpqp","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d"},"headline":"Cette franchise h\u00f4teli\u00e8re monte en gamme","datePublished":"2013-05-23T01:00:00+00:00","dateModified":"2013-05-23T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme"},"wordCount":318,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"keywords":["Ouvertures r\u00e9alis\u00e9es et pr\u00e9vues"],"articleSection":["Actualit\u00e9s des r\u00e9seaux"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme","url":"https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme","name":"Cette franchise h\u00f4teli\u00e8re monte en gamme","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"datePublished":"2013-05-23T01:00:00+00:00","dateModified":"2013-05-23T01:00:00+00:00","description":"Les h\u00f4tels Akena, adoss\u00e9s au groupe DLJ, opte pour un nouveau concept avec une mont\u00e9e en gamme. Positionn\u00e9e \u00ab \u00e9conomique \u00bb durant de nombreuses ann\u00e9es, la","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/cette-franchise-hoteliere-monte-en-gamme"]}]},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d","name":"acfpqp","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","caption":"acfpqp"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/292721"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=292721"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/292721\/revisions"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=292721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=292721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=292721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}