{"id":292731,"date":"2013-05-21T02:00:00","date_gmt":"2013-05-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-cuisine-equipee-teste-un-nouveau-format-de-magasin-5240"},"modified":"2013-05-21T02:00:00","modified_gmt":"2013-05-21T01:00:00","slug":"la-franchise-de-cuisine-equipee-teste-un-nouveau-format-de-magasin-5240","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-cuisine-equipee-teste-un-nouveau-format-de-magasin-5240","title":{"rendered":"La franchise de cuisine \u00e9quip\u00e9e teste un nouveau format de magasin"},"content":{"rendered":"
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La franchise Ixina<\/a>, r\u00e9seau sp\u00e9cialiste de la cuisine \u00e9quip\u00e9e, lance \u00e0 l’essai un nouveau format de point de vente, destin\u00e9 \u00e0 \u00eatre implant\u00e9 au c\u0153ur des grandes villes.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une enseigne de cuisine \u00e9quip\u00e9e sur le march\u00e9 depuis plus de 40 ans<\/h3>\n
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Fond\u00e9e en Belgique en 1971, la franchise Ixina propose un concept unique sur le march\u00e9. Dans un esprit pr\u00e9curseur, l’enseigne s’appuie sur une politique de prix nets et une m\u00e9thode commerciale transparente pour un excellent rapport qualit\u00e9\/prix. Le r\u00e9seau de cuisines \u00e9quip\u00e9es propose un vaste choix de cuisines \u00e0 concevoir sur-mesure. Associant l’esth\u00e9tique \u00e0 la fonctionnalit\u00e9, elles r\u00e9pondent \u00e0 tous les go\u00fbts et tous les budgets, sans concession sur la qualit\u00e9. L’enseigne travaille avec les plus grandes marques allemandes de meubles et s’est entour\u00e9e d’artisans exp\u00e9riment\u00e9s pour l’installation.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ixina City, le nouveau format du r\u00e9seau de cuisines<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En mars dernier, Thierry TALLET, Directeur G\u00e9n\u00e9ral du r\u00e9seau Ixina, nous confiait les axes et strat\u00e9gies de d\u00e9veloppement de l’enseigne pour l’ann\u00e9e \u00e0 venir. \u00ab\u00a0Le r\u00e9seau compte aujourd’hui 90 magasins en France, 45 en Belgique et 30 dans d’autres pays comme l’Italie, le Maroc, l’Alg\u00e9rie, le Maroc, la Tunisie, ou encore la Russie avec une ouverture cette ann\u00e9e. En France, l’objectif est de doubler le parc de magasins d’ici 5 ans<\/strong>, soit entre 15 et 20 ouvertures par an. Nous axons notre strat\u00e9gie de d\u00e9veloppement sur l’implantation de points de vente en p\u00e9riph\u00e9rie de ville majoritairement, sur des formats de 300 \u00e0 500m2. Nous offrons \u00e9galement aujourd’hui la possibilit\u00e9 d’ouvrir un point de vente sur des p\u00e9riph\u00e9ries de villes plus petites, avec des formats de 200 \u00e0 300m2. <\/em>Cette possibilit\u00e9 permet aux franchis\u00e9s d’ouvrir avec moins d’apport, 80 000\u20ac environ<\/em><\/strong>.\u00a0\u00bb<\/p>\n

Une autre possiblit\u00e9 est aujourd’hui en test dans le r\u00e9seau; Ixina City. Il s’agit d’un format de magasin encore plus petit, entre 150 et 200m2, implant\u00e9 au coeur des grandes villes\u00a0<\/strong>fran\u00e7aises. La premi\u00e8re ouverture de ce type est pr\u00e9vue \u00e0 Paris en septembre 2013. C’est une nouvelle occasion pour les candidats de se projetter dans l’ouverture d’un point de vente Ixina.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Lire l’interview compl\u00e8te de Thierry TALLET<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Ixina, r\u00e9seau sp\u00e9cialiste de la cuisine \u00e9quip\u00e9e, lance \u00e0 l’essai un nouveau format de point de vente, destin\u00e9 \u00e0 \u00eatre implant\u00e9 au c\u0153ur des grandes villes. Une enseigne de cuisine \u00e9quip\u00e9e sur le march\u00e9 depuis plus de 40 ans Fond\u00e9e en Belgique en 1971, la franchise Ixina propose un concept unique sur le […]<\/p>\n","protected":false},"author":50,"featured_media":292625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-292731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nLa 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