{"id":292734,"date":"2013-05-20T02:00:00","date_gmt":"2013-05-20T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/zoom-sur-la-concession-exclusive"},"modified":"2013-05-20T02:00:00","modified_gmt":"2013-05-20T01:00:00","slug":"zoom-sur-la-concession-exclusive","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/zoom-sur-la-concession-exclusive","title":{"rendered":"Zoom sur la concession exclusive"},"content":{"rendered":"
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La concession exclusive est un contrat par lequel un concessionnaire commercialise exclusivement les produits d’un fournisseur conc\u00e9dant pendant une p\u00e9riode limit\u00e9e sur une zone d\u00e9termin\u00e9e sous certaine contraintes. Le contrat de concession exclusive permet en fait de lier un fabriquant et un revendeur dans le cadre d’une distribution de produits ou de services. Les obligations ressemblent plus ou moins fortement selon les cas \u00e0 celles du contrat de franchise avec entre autres<\/b>, la remise d’un document pr\u00e9contractuel comportant les informations obligatoires, 20 jours au moins avant la signature du contrat. Dans ce cadre, le concessionnaire doit rester un commer\u00e7ant ind\u00e9pendant.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le contenu du contrat de concession exclusive<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le contrat de concession ob\u00e9it, pour l’essentiel, au droit commun des contrats commerciaux<\/strong>. Sa forme et son contenu sont librement fix\u00e9s par les parties. Les clauses principales sont :
C\u00f4t\u00e9 conc\u00e9dant,<\/strong> de respecter la zone territoriale d\u00e9finie (niveau r\u00e9gional, d\u00e9partemental, national..), et la dur\u00e9e pr\u00e9vue au contrat, de mettre \u00e0 disposition l’enseigne dont il est propri\u00e9taire, d’approvisionner en quantit\u00e9 n\u00e9cessaire et suffisante dans le cadre d’objectifs pr\u00e9d\u00e9finis dans le contrat.
C\u00f4t\u00e9 concessionnaire,<\/strong> de respecter la zone g\u00e9ographique et ne pas vendre en dehors de cette zone, de s’approvisionner exclusivement chez le conc\u00e9dant (La dur\u00e9e de validit\u00e9 de cette clause est limit\u00e9e par la loi \u00e0 10 ans), de respecter les normes techniques et commerciales, de respecter les objectifs de vente contenus dans l’accord. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Peuvent s’ajouter d’autres clauses d\u00e9finies par les deux parties<\/strong> telles que l’installation, l’agencement, l’am\u00e9nagement des locaux, la formation du personnel, la promotion des ventes, etc en contrepartie d’une participation financi\u00e8re ou non. On peut aussi int\u00e9grer une clause d’accord pr\u00e9alable sur les budgets, et la r\u00e9partition des frais et l’engagement du distributeur sur \u00e0 la conformit\u00e9 des messages publicitaires avec l’image des produits ou toute autre clause relative \u00e0 l’activit\u00e9 hormis les prix de vente qui ne peuvent \u00eatre contractuels. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La dur\u00e9e du contrat de concession exclusive<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est dans la plupart des cas un contrat \u00e0 dur\u00e9e d\u00e9termin\u00e9e<\/strong>. Une partie ne peut pas mettre fin au contrat unilat\u00e9ralement avant le terme (sauf faute grave ou clause r\u00e9solutoire express\u00e9ment pr\u00e9vue).
Une fois le terme arriv\u00e9, le concessionnaire n’a aucun droit au renouvellement du contrat. Il pourra seulement pr\u00e9tendre \u00e0 des dommages et int\u00e9r\u00eats si le refus de renouvellement est abusif. Il est donc recommand\u00e9 de pr\u00e9voir un pr\u00e9avis pour la notification du refus de renouvellement. Dans les deux cas suivants, il peut y avoir obligation de reprendre les stocks \u00e0 la charge du conc\u00e9dant : s’il y a une clause de non-concurrence, s’il y a obligation de ne plus utiliser la marque ni l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le concessionnaire peut exercer son activit\u00e9 sous la forme d’une entreprise individuelle ou sous la forme d’une soci\u00e9t\u00e9 commerciale (SARL, SA, SNC, etc.). Les concessionnaires sont consid\u00e9r\u00e9s comme de v\u00e9ritables cr\u00e9ateurs d’entreprises et peuvent obtenir l’aide aux ch\u00f4meurs cr\u00e9ateurs ou repreneurs d’entreprises (exon\u00e9ration de charges sociales pendant 1 an), s’ils ne sont pas plac\u00e9s vis-\u00e0-vis du conc\u00e9dant dans un \u00e9tat de d\u00e9pendance exclusive. Ils doivent, pour cela, exercer effectivement le contr\u00f4le de leur entreprise (libert\u00e9 d’organisation et de d\u00e9cision, client\u00e8le diversifi\u00e9e, etc.).
NB : Les concessions automobiles ne rentrent pas dans ce cadre-l\u00e0, elles sont soumises \u00e0 des r\u00e8gles particuli\u00e8res. Le pr\u00e9sent article cncerne la France, il y a quelques diff\u00e9rences localement en Belgique, Alg\u00e9rie, Tunisie et Maroc.<\/p>\n

La r\u00e9daction vous recommande aussi cet article : <\/i>Contrat de franchise et contrat de concession exclusive <\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La concession exclusive est un contrat par lequel un concessionnaire commercialise exclusivement les produits d’un fournisseur conc\u00e9dant pendant une p\u00e9riode limit\u00e9e sur une zone d\u00e9termin\u00e9e sous certaine contraintes. Le contrat de concession exclusive permet en fait de lier un fabriquant et un revendeur dans le cadre d’une distribution de produits ou de services. Les obligations 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