{"id":292737,"date":"2013-05-19T02:00:00","date_gmt":"2013-05-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-une-reussite-partagee"},"modified":"2013-05-19T02:00:00","modified_gmt":"2013-05-19T01:00:00","slug":"la-franchise-une-reussite-partagee","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-une-reussite-partagee","title":{"rendered":"La franchise : Une r\u00e9ussite partag\u00e9e"},"content":{"rendered":"
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Comment r\u00e9ussir son projet ? Une question que se posent la plupart des entrepreneurs et investisseurs. Un long chemin \u00e9pineux, plein de contraintes attend tout jeune cr\u00e9ateur qui se lance seul. Mode de distribution, recrutement de personnel, approvisionnement, etc. sont autant de t\u00e2ches qu’il devra g\u00e9rer avec prudence.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Motivation et implication, deux qualit\u00e9s indispensables pour r\u00e9ussir !<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est \u00e9vident que la franchise est une solution efficace pour d\u00e9marrer un projet avec un minimum de risques. Elle permet la commercialisation de produits, de services tout en b\u00e9n\u00e9ficiant de l’assistance et de la notori\u00e9t\u00e9 d’un r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’implication d’un franchis\u00e9 est certainement plus importante que celle d’un simple salari\u00e9. En investissant ses propres fonds dans une franchise, le franchis\u00e9 tentera de tout mettre en oeuvre pour rentabiliser son investissement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est un objectif commun au couple franchiseur-franchis\u00e9 qui sera le moteur d’une r\u00e9ussite partag\u00e9e<\/strong>. Le rayonnement de l’enseigne, l’expansion rapide du r\u00e9seau, l’augmentation des ventes, la r\u00e9duction des co\u00fbts seront les d\u00e9fis communs \u00e0 relever. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La motivation des \u00e9quipes est un facteur cl\u00e9 dans la gestion courante des affaires. C’est une des caract\u00e9ristiques les plus int\u00e9ressantes dans le syst\u00e8me de la franchise.\u00a0Assez logique puisque le franchis\u00e9 va s’investir pleinement pour garantir ses chances de succ\u00e8s. C’est ainsi qu’une augmentation de l’ordre de 25 %<\/strong> sur les ventes et les b\u00e9n\u00e9fices a pu \u00eatre observ\u00e9e dans plusieurs cas de commerces ind\u00e9pendants devenu franchis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Se d\u00e9velopper en franchise : Une formule avantageuse pour le franchiseur<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9velopper un r\u00e9seau en propre co\u00fbterait nettement plus cher\u00a0<\/strong>au chef d’entreprise<\/strong>, en termes d’investissement mais aussi en termes de temps et de ressources. Des co\u00fbts qui seraient r\u00e9duits si ce dernier opte pour un d\u00e9veloppement en franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Support\u00e9 par le franchis\u00e9, le financement d’un nouveau point de vente permettra au franchiseur de se d\u00e9velopper rapidement avec moins de frais. Alors que le d\u00e9veloppement d’un r\u00e9seau en propre requiert souvent un investissement important. D’o\u00f9 le risque d’un d\u00e9veloppement au ralenti. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le facteur financier est la cl\u00e9 de r\u00e9ussite d’un d\u00e9veloppement en succursales tandis qu’un d\u00e9veloppement en franchise reposera essentiellement sur le savoir-faire et le concept du franchiseur et sur l’implication et la motivation de ses franchis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Droits d’entr\u00e9e et redevances, royalties, et les autres frais per\u00e7us par le franchiseur lui permettront de mieux structurer son r\u00e9seau et d’apporter des am\u00e9liorations \u00e0 son concept. En retour, il doit apporter \u00e0 ses franchis\u00e9s toute l’assistance et l’accompagnement dont ils auront besoin. Il devra user de tout son potentiel afin de r\u00e9ussir ses deux m\u00e9tiers : Son r\u00f4le de franchiseur et son m\u00e9tier de base. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En renfor\u00e7ant sa comp\u00e9titivit\u00e9, le franchiseur aura plus de facilit\u00e9 \u00e0 augmenter ou \u00e0 maintenir ses parts de march\u00e9. Confi\u00e9 \u00e0 ses franchis\u00e9s, le d\u00e9veloppement du r\u00e9seau sera acc\u00e9l\u00e9r\u00e9. Troc Internationnal, Cash Converters<\/a>, Quick, Pizza Hut<\/a>, Star Bucks Coffee, tant d’exemples qui soutiendront cette analyse.<\/p>\n

Lire la 2\u00e8me partie de cet article : La franchise : Une r\u00e9ussite partag\u00e9e (suite)<\/a><\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Comment r\u00e9ussir son projet ? Une question que se posent la plupart des entrepreneurs et investisseurs. Un long chemin \u00e9pineux, plein de contraintes attend tout jeune cr\u00e9ateur qui se lance seul. Mode de distribution, recrutement de personnel, approvisionnement, etc. sont autant de t\u00e2ches qu’il devra g\u00e9rer avec prudence. Motivation et implication, deux qualit\u00e9s indispensables pour […]<\/p>\n","protected":false},"author":1,"featured_media":292738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise : Une r\u00e9ussite partag\u00e9e<\/title>\n<meta name=\"description\" content=\"Comment r\u00e9ussir son projet ? 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