{"id":292742,"date":"2013-05-17T02:00:00","date_gmt":"2013-05-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-criteres-de-selection-dun-reseau-de-franchise"},"modified":"2013-05-17T02:00:00","modified_gmt":"2013-05-17T01:00:00","slug":"les-criteres-de-selection-dun-reseau-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-criteres-de-selection-dun-reseau-de-franchise","title":{"rendered":"Les crit\u00e8res de s\u00e9lection d’un r\u00e9seau de franchise"},"content":{"rendered":"
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Comment choisir un r\u00e9seau de franchise ?\u00a0Parmi les nombreux r\u00e9seaux qui recrutent des franchis\u00e9s, la s\u00e9lection doit s’\u00e9tablir \u00e0 partir de crit\u00e8res pertinents et rationnels<\/strong> qui vous donneront le maximum d’informations d\u00e9cisives. Les franchiseurs l’ont bien int\u00e9gr\u00e9 dans leur communication qui peut parfois s\u00e9duire au prime abord mais il faut savoir \u00e9valuer un r\u00e9seau \u00e0 partir d’\u00e9l\u00e9ments concrets. Au-del\u00e0 du secteur qui vous attire, sachez reconnaitre les r\u00e9seaux qui ont su d\u00e9velopper un concept clair, un vrai savoir-faire, une assistance permanente, et une strat\u00e9gie d’\u00e9volution.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept rentable et duplicable adoss\u00e9 \u00e0 un savoir-faire \u00e9prouv\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A partir d’une bonne id\u00e9e il n’y a pas forc\u00e9ment la r\u00e9ussite si le concept n’a pas \u00e9t\u00e9 test\u00e9 dans une ou plusieurs unit\u00e9s pilotes. La rentabilit\u00e9 doit \u00eatre d\u00e9montr\u00e9e et ce depuis au moins deux ans sur des sites qui sont repr\u00e9sentatifs du d\u00e9veloppement futur.<\/strong> Commencer dans la franchise avec un tout jeune r\u00e9seau n’ayant qu’une unit\u00e9 peut \u00eatre plus risqu\u00e9 que dans un r\u00e9seau \u00e9tabli depuis plusieurs ann\u00e9es avec des points de vente dans toute la France. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur doit \u00eatre propri\u00e9taire de la marque qu’il distribue <\/strong>et d\u00e9montrer qu’il l’entretient en d\u00e9posant r\u00e9guli\u00e8rement celle-ci aupr\u00e8s de l’INPI pour faire valoir les droits \u00e0 l’utilisation. Il doit informer le candidat sur l’\u00e9tendue du d\u00e9p\u00f4t (classe des produits et international pour un d\u00e9veloppement ult\u00e9rieur). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur doit d\u00e9montrer la valeur ajout\u00e9e de son r\u00e9seau<\/strong> sur le plan organisationnel, m\u00e9thodologique et bien s\u00fbr technique dans le cas de m\u00e9tier de l’artisanat ou de la coiffure par exemple. C’est le savoir-faire qui doit \u00eatre sp\u00e9cifique et identifiable par rapport aux autres r\u00e9seaux. Ce peut \u00eatre une m\u00e9thode d’approvisionnement de produits ou commerciale ou marketing propre \u00e0 l’enseigne ou un produit original comme dans l’alimentation sp\u00e9cialis\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il doit aussi communiquer un \u00e9tat du march\u00e9 global, les deux derniers bilans et la liste de ses franchis\u00e9s. Un candidat peut alors ensuite s’informer lui-m\u00eame aupr\u00e8s des franchis\u00e9s.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un franchis\u00e9 est un partenaire et maitre de son entreprise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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M\u00eame si en rejoignant un r\u00e9seau, un candidat \u00e0 la franchise cherche une forme de s\u00e9curit\u00e9, il reste ind\u00e9pendant dans son fonctionnement quotidien. Le franchiseur n’a pas de droit d’ing\u00e9rence dans la marche de l’entreprise mais doit favoriser les \u00e9changes entre la t\u00eate du r\u00e9seau et les franchis\u00e9s<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un franchis\u00e9 n’est pas un simple d\u00e9positaire de produits avec des prix impos\u00e9s qui ne permettent pas de fixer sa marge b\u00e9n\u00e9ficiaire et donc de g\u00e9rer la rentabilit\u00e9 de son entreprise. Certains contrats de franchise ont \u00e9t\u00e9 requalifi\u00e9s en contrat de travail consid\u00e9rant que les franchis\u00e9s concern\u00e9s n’\u00e9taient pas maitre d’exploiter leur point de vente et donc ne m\u00e9ritaient pas le statut d’ind\u00e9pendant franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un apport bilat\u00e9ral pour faire participer le franchis\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un r\u00e9seau ne se d\u00e9veloppe pas uniquement parce que le franchiseur choisit telle ou telle strat\u00e9gie dans son coin. Dans un bon r\u00e9seau de franchise, l’\u00e9change prime et fait avancer le concept.<\/strong> Si les animateurs r\u00e9seau restent les interlocuteurs privil\u00e9gi\u00e9s des franchis\u00e9s, les \u00e9changes peuvent se faire via Intranet et permettre une r\u00e9activit\u00e9 quasi imm\u00e9diate comme de r\u00e9ajuster des orientations commerciales suite aux informations communiqu\u00e9es par des franchis\u00e9s. Un bon franchiseur se reconnaitra \u00e0 sa facult\u00e9 d’\u00e9coute<\/strong>, de remise en question et \u00e0 l’assistance et la formation qu’il donnera \u00e0 ses franchis\u00e9s.
la formation est un point cl\u00e9 de la franchise<\/strong> : un candidat doit pouvoir compter sur une formation initiale approfondie et une formation permanente tout au long du contrat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le point de vue financier est-il le premier crit\u00e8re ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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S’il est incontestable que le c\u00f4t\u00e9 financier reste le fer de lance de la cr\u00e9ation d’une franchise, il ne faut pas le mettre forc\u00e9ment en premier crit\u00e8re. Certains r\u00e9seaux vous proposeront des droits d’entr\u00e9e peu \u00e9lev\u00e9s mais qu’en est-il de la formation, de l’assistance, de la redevance ? Faire la part des choses tout en restant dans votre budget mais il faut parfois savoir d\u00e9penser un peu plus au d\u00e9part avec des atouts que tirer des plans sur la com\u00e8te.. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avant de vous lancer, allez chercher les informations sur les salons, comparez les r\u00e9seaux et visitez des points de vente. La franchise recrute  en France et \u00e0 l’\u00e9tranger dans tous les secteurs d’activit\u00e9 et il y a surement une enseigne qui r\u00e9pondra \u00e0 vos envies et vos crit\u00e8res de s\u00e9lection l\u00e0 o\u00f9 vous voulez. Consultez notre annuaire de la franchise<\/a> et s\u00e9lectionnez les r\u00e9seaux qui vous int\u00e9ressent. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Comment choisir un r\u00e9seau de franchise ?\u00a0Parmi les nombreux r\u00e9seaux qui recrutent des franchis\u00e9s, la s\u00e9lection doit s’\u00e9tablir \u00e0 partir de crit\u00e8res pertinents et rationnels qui vous donneront le maximum d’informations d\u00e9cisives. Les franchiseurs l’ont bien int\u00e9gr\u00e9 dans leur communication qui peut parfois s\u00e9duire au prime abord mais il faut savoir \u00e9valuer un r\u00e9seau \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":292743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLes 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