{"id":292758,"date":"2013-05-14T02:00:00","date_gmt":"2013-05-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-salon-du-meuble-de-malines-et-la-crise"},"modified":"2013-05-14T02:00:00","modified_gmt":"2013-05-14T01:00:00","slug":"le-salon-du-meuble-de-malines-et-la-crise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-salon-du-meuble-de-malines-et-la-crise","title":{"rendered":"Le salon du meuble de Malines et la ‘crise’"},"content":{"rendered":"
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Les franchiseurs et les franchis\u00e9s du secteur du meuble ont pu se retrouver lors du salon du meuble de Malines <\/strong>en Belgique qui s’est d\u00e9roul\u00e9 \u00e0 Nekkerhal fin f\u00e9vrier 2013.\u00a0A l’occasion de cet \u00e9v\u00e8nement, Guido Verberckmoes et Tom Cloet ont partag\u00e9 leurs impressions dans une interview au magazine Mobihome :<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Leur entreprise et leur perspective d’avenir.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour Guido Verberckmoes (acheteur), l’entreprise Belrom (Juvo) rachet\u00e9e \u00e0 George Devos par Tom Cloet est une entreprise rajeunie et fa\u00e7onn\u00e9e \u00e0 son image. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais Tom Cloet regrette de ne pas avoir recommenc\u00e9 tout \u00e0 z\u00e9ro pour mettre en uvre sa vision personnelle, le co\u00fbt aurait alors \u00e9t\u00e9 moindre. Il pr\u00e9cise qu’il n’est pas possible de se ‘pr\u00e9parer au march\u00e9 du meuble’<\/strong>. Les magasins visit\u00e9s lui avaient fait noter un manque d’informations ressenti par le client et un manque d’explications<\/strong> sur les raisons de la diff\u00e9rence de prix pouvant concerner une m\u00eame cat\u00e9gorie de produit. Par exemple, une salle \u00e0 manger en m\u00e9lamin\u00e9 peut \u00eatre vendue \u00e0 1 500 euros, si elle est plaqu\u00e9e, \u00e0 2 500, euros et si elle est en bois massif, \u00e0 4 500 euros. Il pr\u00e9cise que \u00ab dans le secteur de l’ameublement aucune norme ne d\u00e9finit ce qui est normal et ce qui ne l’est pas.. \u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Guido Verberckmoes approuve le fait que le consommateur a du mal \u00e0 faire la diff\u00e9rence. L’information est un vrai d\u00e9fi pour le futur<\/strong>. Les vendeurs doivent \u00eatre \u00e0 m\u00eame d’expliquer la diff\u00e9rence de composition et d’entretien des divers mobiliers et le caract\u00e8re intemporel du meuble massif Il pr\u00e9cise aussi que le manque d’informations entra\u00eene des plaintes de la client\u00e8le. Par exemple pour le cuir, il est connu que cette mati\u00e8re peut ‘faire des plis’, surtout sur les salons. Si le consommateur n’est pas bien averti de ces d\u00e9sagr\u00e9ments il y aura des plaintes qui peuvent \u00eatre \u00e9vit\u00e9es par la remise de brochure d’information. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une bonne information des vendeurs<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un bon vendeur, bien inform\u00e9, peut faire la diff\u00e9rence. Guido Verberckmoes appr\u00e9cie que Tom Cloet fasse des efforts en mati\u00e8re de formation de son personnel, car un employ\u00e9 qui connait un produit sur le bout des doigts aura tendance \u00e0 le proposer au futur client. <\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tom Cloet d\u00e9plore que certains magasins consid\u00e8rent encore la formation comme une perte de temps. C’est pourquoi son entreprise veut collaborer de mani\u00e8re plus intense et plus s\u00e9lective avec les distributeurs. Il leur accorde alors l’exclusivit\u00e9, une meilleure marge et une bonne formation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le client \u00e0 la recherche du meilleur prix.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Guido Verberckmoes reconnait que certains site de revente change le nom d’un produit vendu par un fabricant connu.
C’est pourquoi, pr\u00e9cise Tom Cloet, que Belrom ne vend plus \u00e0 des magasins discount. Le d\u00e9veloppement des labels permet \u00e0 chaque type de commer\u00e7ants de disposer des produits des fabricants. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Guido Verberckmoes rappelle que la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e est positive. Il faut tout de m\u00eame faire attention au concept ‘d’origine’. Tous les fabricants belges ne produisent pas toujours en Belgique. Mais, la marque ‘Belgique’ inspire confiance.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et l’avenir ? La crise est-elle derri\u00e8re nous ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tom Cloet se refuse \u00e0 nommer ‘crise’ les affaires plus ou moins difficiles et les plus ou moins bons r\u00e9sultats. Il nous pr\u00e9cise : \u00ab les entrepreneurs, les producteurs ou les d\u00e9taillants doivent apprendre \u00e0 vivre avec leur temps !<\/strong> \u00bb.
Guido Verberckmoes l’approuve et pr\u00e9cise qu’il n’est pas anormal d’avoir un recul apr\u00e8s une dizaine d’ann\u00e9e de croissance. D’ailleurs l’\u00e9poque des soldes de cette ann\u00e9e a \u00e9t\u00e9 meilleure que l’ann\u00e9e derni\u00e8re. Aujourd’hui, les co\u00fbts doivent \u00eatre plus surveill\u00e9s mais il faut rester tourn\u00e9 vers l’avenir. Dans son entreprise il a d\u00e9j\u00e0 r\u00e9nov\u00e9 le d\u00e9partement classique et continu pour ses autres d\u00e9partements. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le salon de Maline arrive au bon moment, juste apr\u00e8s les soldes. On y retrouve un cocktail de fournisseurs de r\u00e9f\u00e9rence et de nouveaux venus. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour d\u00e9couvrir de plus amples informations sur le secteur, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux de franchise habitat, meuble et cuisine<\/a>. Nous vous invitons \u00e9galement \u00e0 regarder les vid\u00e9os sur les franchises habitat, meuble et cuisine<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les franchiseurs et les franchis\u00e9s du secteur du meuble ont pu se retrouver lors du salon du meuble de Malines en Belgique qui s’est d\u00e9roul\u00e9 \u00e0 Nekkerhal fin f\u00e9vrier 2013.\u00a0A l’occasion de cet \u00e9v\u00e8nement, Guido Verberckmoes et Tom Cloet ont partag\u00e9 leurs impressions dans une interview au magazine Mobihome : Leur entreprise et leur perspective […]<\/p>\n","protected":false},"author":1,"featured_media":292759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe 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