{"id":292765,"date":"2013-05-11T23:34:00","date_gmt":"2013-05-11T22:34:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-un-mode-de-distribution-pertinent-et-performant"},"modified":"2013-05-11T23:34:00","modified_gmt":"2013-05-11T22:34:00","slug":"la-franchise-un-mode-de-distribution-pertinent-et-performant","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-un-mode-de-distribution-pertinent-et-performant","title":{"rendered":"La franchise, un mode de distribution pertinent et performant"},"content":{"rendered":"
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Dans un contexte de globalisation des \u00e9changes et de croissance de la concurrence, l<\/strong>a franchise appara\u00eet depuis plusieurs ann\u00e9es comme un mode de distribution pertinent et performant<\/strong>. En p\u00e9riode de crise – via entre autres la qualit\u00e9 de gestion qu’elle suppose, sa traditionnelle adaptation aux attentes des consommateurs, ses investissements en publicit\u00e9 -, elle a su se d\u00e9marquer et prouver tout son int\u00e9r\u00eat sur le march\u00e9 commercial fran\u00e7ais.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Forte collaboration franchiseur\/franchis\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si la franchise est un mode de distribution qui repose sur une relation contractuelle entre un franchis\u00e9 et un franchiseur, elle n’est r\u00e9gie par aucun statut juridique particulier. N\u00e9anmoins, son fonctionnement est \u00e9troitement li\u00e9e \u00e0 l’application de certaines r\u00e8gles, n\u00e9cessaires \u00e0 son bon fonctionnement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Le droit d’usage de signes de ralliement :<\/strong> le franchiseur garantit au franchiseur la jouissance des signes de ralliement de la client\u00e8le (marque de fabrique, de commerce ou de service, enseigne, raison sociale, nom commercial, logo…) mis \u00e0 sa disposition. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Le transfert de l’exp\u00e9rience et du savoir-faire : le franchiseur garantit au franchis\u00e9 la jouissance d’un savoir-faire <\/b>qu’il entretient et d\u00e9veloppe. Ce savoir-faire prend g\u00e9n\u00e9ralement la forme d’informations pratiques – techniques de vente, gestion de stocks, rationalisation des t\u00e2ches… test\u00e9es par le franchiseur et qui doit \u00eatre original, substantiel, reproductible et secret. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– La fourniture d’une assistance commerciale et technique tout au long du contrat sign\u00e9 entre le franchiseur et le franchis\u00e9.<\/b><\/p>\n

La r\u00e9daction vous conseille aussi cet article : <\/i>Le savoir-faire comme cl\u00e9 de voute du contrat de franchise<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un contexte de globalisation des \u00e9changes et de croissance de la concurrence, la franchise appara\u00eet depuis plusieurs ann\u00e9es comme un mode de distribution pertinent et performant. En p\u00e9riode de crise – via entre autres la qualit\u00e9 de gestion qu’elle suppose, sa traditionnelle adaptation aux attentes des consommateurs, ses investissements en publicit\u00e9 -, elle a 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