{"id":292781,"date":"2013-05-08T02:00:00","date_gmt":"2013-05-08T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lancement-de-la-chaire-franchise-commerce-en-reseau"},"modified":"2013-05-08T02:00:00","modified_gmt":"2013-05-08T01:00:00","slug":"lancement-de-la-chaire-franchise-commerce-en-reseau","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lancement-de-la-chaire-franchise-commerce-en-reseau","title":{"rendered":"Lancement de la Chaire Franchise & Commerce en r\u00e9seau"},"content":{"rendered":"
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C’est la 27 mars 2013 qu’a eu lieu le lancement de la Chaire Franchise & Commerce en R\u00e9seau (Chaire F&CR), par l’IGR-IAE de Rennes.
La mission de cet organisme est de rapprocher les \u00e9tudiants, les chercheurs et les professionnels de la franchise<\/a> et du commerce en r\u00e9seau. Cette chaire d’enseignements et de recherche repose sur trois principes de base : l’enseignement, la recherche et la valorisation.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tous les probl\u00e8mes que rencontrent les chefs d’entreprises seront \u00e0 l’origine des travaux.<\/strong> Il en d\u00e9coulera un cercle vertueux avec des implications manag\u00e9riales, des travaux de recherche, et les \u00e9tudiants de niveau Master 2 en Franchise et Commerce de R\u00e9seau en b\u00e9n\u00e9ficieront gr\u00e2ce \u00e0 diff\u00e9rents modules de formation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9cole IGR \u0096IAE de Rennes :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’IGR \u0096IAE de Rennes est une \u00e9cole universitaire de management, qui consid\u00e8re que le moteur de l’innovation de l’entreprise passe par la recherche.<\/strong> L’\u00e9quipe p\u00e9dagogique est form\u00e9e par 60 enseignants-chercheurs et 250 professionnels. Dans le but de se positionner comme \u00e9tant une \u00e9cole universitaire de r\u00e9f\u00e9rence et experte de la franchise et du commerce associ\u00e9, elle a fait le choix de renforcer les partenariats entre les professionnels du secteur, les chercheurs et les \u00e9tudiants<\/strong>, sous l’influence de Rozenn Perrigot, internationalement reconnue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rozenn Perrigot, ma\u00eetre de conf\u00e9rence et titulaire de la chaire \u00e0 l’IGR \u0096 IAE de Rennes,<\/strong> fait des recherches depuis une quinzaine d’ann\u00e9es sur la franchise et le commerce en r\u00e9seau. Elle conna\u00eet bien ce secteur, puisqu’elle est issue d’une famille de franchis\u00e9s. Apr\u00e8s avoir lanc\u00e9 en 2008 un Master d\u00e9di\u00e9 \u00e0 ce secteur, le Master \u00ab Franchise et Commerce en R\u00e9seau \u00bb, elle poursuit ses recherches dans le rapprochement de trois publics <\/strong>qui n’ont pas toujours l’habitude de collaborer : les chefs d’entreprises, les \u00e9tudiants et les chercheurs. Pour mener \u00e0 bien cet objectif, elle collabore avec six entreprises en r\u00e9seau : Apef Services, Groupe Beaumanoir, KPMG Fili\u00e8re Franchise et R\u00e9seaux, McDonald’s, O2 Home Services et Subway. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le master ‘Franchise et Commerce en R\u00e9seau’<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avec un niveau Bac+5, ce Master est exclusivement d\u00e9di\u00e9 \u00e0 la Franchise et au commerce en r\u00e9seau<\/strong>. Depuis 2008, il y a eu 75 dipl\u00f4m\u00e9s avec un taux d’insertion en entreprise de 100 %. La particularit\u00e9 de ce master est de pr\u00e9parer les \u00e9tudiants aux m\u00e9tiers de marketing, d’animation et de d\u00e9veloppement des r\u00e9seaux. La formation est pluridisciplinaire : financi\u00e8re, juridique, financi\u00e8re, strat\u00e9gique, marketing, manag\u00e9riale, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les \u00e9tudiants ayant obtenu ce Master occupent maintenant des postes cl\u00e9s au sein des entreprises en r\u00e9seau. Ce Master a \u00e9t\u00e9 prim\u00e9 ‘P\u00e9pites 2013 de la FAC’, par Le Nouvel Observateur \u00e9tudiants.<\/p>\n

Pour en savoir plus sur la master franchise, lisez cet article :<\/i> La master franchise : Avantages et contraintes<\/i><\/a> <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La chaire F&CR et sa mission<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Par d\u00e9finition, une chaire est une collaboration \u00e9troite entre le monde professionnel et le monde universitaire. Elle vise \u00e0 cr\u00e9er des synergies par un partenariat entre professionnels, chercheurs et \u00e9tudiants<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce en r\u00e9seau rassemble la franchise, le commerce associ\u00e9, les coop\u00e9ratives, les succursales, etc. et il couvre tous les secteurs d’activit\u00e9s. C’est un domaine cr\u00e9ateur d’emplois locaux lorsque l’on sait qu’en France, il y a, dans le monde de la franchise, 335 000 salari\u00e9s, r\u00e9partis sur 62 041 points de vente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le partenariat au sein de la chaire F&CR permet aux entreprises de b\u00e9n\u00e9ficier d’espaces d’\u00e9changes, de soutenir la formation des jeunes, d’acc\u00e9der aux r\u00e9sultats des recherches, d’am\u00e9liorer leur propre expertise interne et de renforcer leur image en accentuant leur positionnement social. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un des axes de la mission de cette chaire est l’enseignement<\/strong>. Les programmes de formation sont adapt\u00e9s plus particuli\u00e8rement au professionnalisme, \u00e0 l’international et \u00e0 l’apprentissage de la recherche. Le deuxi\u00e8me axe est la recherche<\/strong> et englobe les implications manag\u00e9riales, le rayonnement scientifique et les retomb\u00e9es significatives pour les \u00e9tudiants. Et enfin le troisi\u00e8me axe qui est la valorisation <\/strong>passe par l’espace d’\u00e9changes entre les trois protagonistes du projet et par une communication renforc\u00e9 sur les aspects de la responsabilit\u00e9 sociale de l’entreprise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Utilit\u00e9 de la Chaire F&CR<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Gr\u00e2ce \u00e0 l’action de cette Chaire, les \u00e9tudiants seront ‘op\u00e9rationnels’ d\u00e8s l’obtention de leur master<\/strong>. Pendant leurs \u00e9tudes, ils auront \u00e9t\u00e9 confront\u00e9s \u00e0 des probl\u00e9matiques concr\u00e8tes et auront fait l’exp\u00e9rience d’une vision du terrain, ce qui facilitera leur insertion professionnelle. La r\u00e9alisation de leur m\u00e9moire se fait en collaboration avec une entreprise et sur des cas concrets. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour l’avancement de la recherche, la Chaire F&CR fera porter son \u00e9tude sur un sujet annuel d\u00e9fini en collaboration avec les entreprises partenaires. Seront trait\u00e9 le management, le marketing strat\u00e9gique, la communication, la performance, la strat\u00e9gie et le d\u00e9veloppement. Un Feedback sur les \u00e9v\u00e8nements internationaux sera remis aux entreprises et aux \u00e9tudiants. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La valorisation de cette collaboration sera concr\u00e9tis\u00e9e par des moments d’\u00e9changes entre \u00e9tudiants, chercheurs et professionnels de la franchise et du commerce en r\u00e9seau. Seront instaur\u00e9es des journ\u00e9es F&CR ainsi que de petits d\u00e9jeuners. La diffusion d’une newsletter trimestrielle permettra d’informer toutes les parties. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

C’est la 27 mars 2013 qu’a eu lieu le lancement de la Chaire Franchise & Commerce en R\u00e9seau (Chaire F&CR), par l’IGR-IAE de Rennes. La mission de cet organisme est de rapprocher les \u00e9tudiants, les chercheurs et les professionnels de la franchise et du commerce en r\u00e9seau. Cette chaire d’enseignements et de recherche repose sur […]<\/p>\n","protected":false},"author":1,"featured_media":292782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLancement de la Chaire Franchise & Commerce en r\u00e9seau<\/title>\n<meta name=\"description\" content=\"C'est la 27 mars 2013 qu'a eu lieu le lancement de la Chaire Franchise & Commerce en R\u00e9seau (Chaire F&CR), par l'IGR-IAE de Rennes. 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