{"id":292787,"date":"2013-05-07T02:00:00","date_gmt":"2013-05-07T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/distribution-textile-les-enseignes-cyrillus-et-vert-baudet-rejoignent-alpha-mk-direct"},"modified":"2019-09-19T09:47:50","modified_gmt":"2019-09-19T08:47:50","slug":"distribution-textile-les-enseignes-cyrillus-et-vert-baudet-rejoignent-alpha-mk-direct","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/distribution-textile-les-enseignes-cyrillus-et-vert-baudet-rejoignent-alpha-mk-direct","title":{"rendered":"Distribution textile : les enseignes Cyrillus et Vert Baudet rejoignent Alpha-MK Direct"},"content":{"rendered":"
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<\/a> <\/div>\n
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Printemps 2013, le fonds d’investissement Alpha-MK Direct<\/strong>, d\u00e9j\u00e0 propri\u00e9taire des enseignes Fran\u00e7oise Saget et Linvosges, reprenait \u00e0 Kering, ex-Ppr\u00a0(via sa filiale Redcats), les marques de v\u00eatements Cyrillus et Vert Baudet. Cette acquisition (cession pour 119 millions d’euros) constitue un v\u00e9ritable\u00a0tournant pour le march\u00e9 de la distribution textile en France.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un puissant ensemble de distribution textile<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avec la reprise annonc\u00e9e le 28 mars des r\u00e9seaux de distribution Cyrillus<\/a> et Vert Baudet<\/a>* (d\u00e9velopp\u00e9s en commissions-affiliations et positionn\u00e9s sur l’habillement, et depuis plus r\u00e9cemment l’univers de la maison), le fonds d’investissement Alpha-MK Direct devient un puissant ensemble de distribution textile et voit son chiffre d’affaires port\u00e9 \u00e0 plus de 560 millions d’euros. Par cette acquisition et ses quatre enseignes de v\u00eatements, il couvre d\u00e9sormais tous les circuits de la distribution (catalogues \u00e0 tr\u00e8s forte notori\u00e9t\u00e9, plates-formes d’e-commerce performantes, vaste parc de magasins implant\u00e9s en centre ville et dans les centres commerciaux…). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le fonds d’investissement Alpha-MK Direct triple son activit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Par cette op\u00e9ration qui constitue un vrai changement d’\u00e9chelle (+ 1 800 salari\u00e9s notamment !), Alpha-MK Direct triple son activit\u00e9, s’\u00e9tend \u00e0 de nouveaux domaines et r\u00e9cup\u00e8re ainsi une centaine de boutiques en France (dont une belle majorit\u00e9 pour Cyrillus). Tout l’enjeu pour le fonds d’investissement est de former un ensemble de quatre marques fortes sp\u00e9cialis\u00e9es dans le secteur de la maison et des enfants-famille<\/strong>. Une ambition qui laisse pr\u00e9sager que ce nouveau groupe pratiquera sans nul doute une strat\u00e9gie multicanal sur laquelle il pourra s’appuyer pour son d\u00e9veloppement. Il nourrit notamment\u00a0de tr\u00e8s fortes ambitions \u00e0 l’\u00e9tranger gr\u00e2ce \u00e0 l’exp\u00e9rience internationale de Cyrillus et Vert Baudet. Premier cap envisag\u00e9 : l’Allemagne pour l’Europe… et de belles perspectives un peu plus loin au Qatar ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* La marque Cyrillus, initialement d\u00e9di\u00e9e aux enfants,\u00a0a \u00e9t\u00e9 cr\u00e9\u00e9e en 1980 par Danielle Telinge. Elle est devenue une filiale de la Redoute (groupe Ppr, aujourd’hui Kering) en 1994. La marque Vert Baudet a quant \u00e0 elle vu le jour en 1966 \u00e0 Tourcoing, elle a \u00e9t\u00e9 cr\u00e9\u00e9e par Anselme Ces deux enseignes ont cohabit\u00e9 ensuite su sein du p\u00f4le Enfants-Familles de Redcats, dirig\u00e9 par Guillaume Darroussez, ex-directeur g\u00e9n\u00e9ral de Cyrillus.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Journal du Textile n\u00b0 2165<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour en savoir plus sur le march\u00e9 du textile, d\u00e9couvrez les franchises de mode et d’\u00e9quipement de la personne<\/a> qui recrutent et visulaisez les vid\u00e9os sur les franchises de mode et de pr\u00eat-\u00e0-porter<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Printemps 2013, le fonds d’investissement Alpha-MK Direct, d\u00e9j\u00e0 propri\u00e9taire des enseignes Fran\u00e7oise Saget et Linvosges, reprenait \u00e0 Kering, ex-Ppr\u00a0(via sa filiale Redcats), les marques de v\u00eatements Cyrillus et Vert Baudet. Cette acquisition (cession pour 119 millions d’euros) constitue un v\u00e9ritable\u00a0tournant pour le march\u00e9 de la distribution textile en France. Un puissant ensemble de distribution textile […]<\/p>\n","protected":false},"author":1,"featured_media":292788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-292787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nDistribution 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