{"id":292790,"date":"2013-05-07T02:00:00","date_gmt":"2013-05-07T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/fideliser-sa-clientele-pour-reussir-dans-le-secteur-de-la-beaute-et-du-bien-etre"},"modified":"2013-05-07T02:00:00","modified_gmt":"2013-05-07T01:00:00","slug":"fideliser-sa-clientele-pour-reussir-dans-le-secteur-de-la-beaute-et-du-bien-etre","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/fideliser-sa-clientele-pour-reussir-dans-le-secteur-de-la-beaute-et-du-bien-etre","title":{"rendered":"Fid\u00e9liser sa client\u00e8le pour r\u00e9ussir dans le secteur de la beaut\u00e9 et du bien-\u00eatre ?"},"content":{"rendered":"
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Exit les salons d’esth\u00e9tique classique avec cabines de soin et d’\u00e9pilation, la nouvelle tendance se tourne aujourd’hui vers des centres de bien-\u00eatre au d\u00e9cor zen, raffin\u00e9 et \u00e9pur\u00e9 qui offre une gamme vari\u00e9e<\/strong> et compl\u00e8te de soins et produits cosm\u00e9tiques. Sur un march\u00e9 porteur o\u00f9 la concurrence est rude, ces centres de beaut\u00e9 et bien-\u00eatre mises sur un facteur cl\u00e9 pour se d\u00e9marquer : la fid\u00e9lit\u00e9 du client<\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march\u00e9 de la beaut\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En temps de crise, les franchise d’ instituts de beaut\u00e9 cherchent tous les moyens possibles pour attirer une client\u00e8le qui se ferait de plus en plus rare mais exigeante en termes de soin et bien \u00eatre. Les salon de beaut\u00e9 d\u00e9veloppent donc des concepts et diversifient leurs prestations en proposant des services vari\u00e9s \u00e0 la hauteur des exigences d’une client\u00e8le connaisseuse. Tous les secteurs du domaine de la beaut\u00e9 sont touch\u00e9s : cheveu, extension de cils, minceur, onglerie, bar \u00e0 sourire, remise en forme, aquabiking. . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur le march\u00e9 fran\u00e7ais du soin et de la beaut\u00e9, on d\u00e9nombre 8 000 instituts de beaut\u00e9, dont 1\/3 sont des franchis\u00e9s qui uvrent dans une centaine de r\u00e9seau. Tous ces instituts emploient maximum deux personnes. On trouve \u00e9galement des auto-entrepreneurs qui exercent leur activit\u00e9 de soin et beaut\u00e9 \u00e0 domicile. Il semblerait que tout le monde y trouve son compte, de l’enseigne la plus connu et leader sur le march\u00e9 aux petits groupes qui arrivent \u00e0 lever la t\u00eate en proposant des services diff\u00e9rents : concept \u00ab tout en un \u00bb, low cost, abonnement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Paradoxalement, m\u00eame si c’est la crise, les fran\u00e7ais continuent \u00e0 fr\u00e9quenter les instituts de beaut\u00e9. Le secteur de la beaut\u00e9 ne connaitrait pas la crise alors ? C’est ce que laisserait penser la Conf\u00e9d\u00e9ration Nationale Artisanale des Instituts de Beaut\u00e9 (CNAIB) qui en Juin 2012, d\u00e9clare que les fran\u00e7ais ne r\u00e9duiraient pas leur budget consacr\u00e9 \u00e0 leur beaut\u00e9 d’ici les 12 mois et que les nouvelles prestations s\u00e9duiraient notamment les plus jeunes . De m\u00eame un sondage InfraForces annonce que 27% des fran\u00e7ais fr\u00e9quentent au moins de temps en temps les instituts de beaut\u00e9 et 44% des femmes se sont rendues au moins une fois dans un institut de beaut\u00e9 au cours des 12 derniers mois. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Fid\u00e9liser le client : une arme fatale ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour attirer les clients, les nouvelles pratiques sont des armes redoutables pour se d\u00e9marquer de la concurrence. Mais pour donner envie \u00e0 la cliente de revenir tout reste \u00e0 faire heureusement que des solutions existent pour la fid\u00e9liser. Pour une franchise de beaut\u00e9, soin et bien-\u00eatre c’est \u00e0 son franchiseur de lui remettre et indiquer ces outils de fid\u00e9lisation qui ont un impact diff\u00e9rents selon le choix de l’outil. En voici quelques exemples :<\/p>\n

–\tLes abonnements repr\u00e9sentent un outil de fid\u00e9lisation efficace qui garantisse \u00e0 l’enseigne un revenu r\u00e9gulier et qui permettent au client une r\u00e9duction.
–\t La carte de fid\u00e9lit\u00e9 offre au client un cumul d’avantage comme une somme d’argent ou des points en fonction des produits achet\u00e9s\/ou de la somme d\u00e9pens\u00e9e.
–\tLa carte de paiements qui diff\u00e9rencient les clients en les consid\u00e9rant comme appartenant \u00e0 un groupe de privil\u00e9gi\u00e9s
–\tLes clubs client\u00e8le dont le but est de f\u00e9d\u00e9rer les clients \u00e0 fort potentiel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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A chaque outil correspond un avantage diff\u00e9rent. Il peut prendre la forme de cadeaux, de bons d’achat, de bons de r\u00e9duction, de ch\u00e8que cadeau. Le pi\u00e8ge dans lequel les franchis\u00e9s ne doivent pas tomb\u00e9s est celui de \u00ab l’harc\u00e8lement \u00bbdu client par l’envoi de sms intempestifs ou relance r\u00e9p\u00e9titives, cela peut faire fuir le client alors que l’objectif est de le retenir. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’utilisation de bons m\u00e9canismes en direction d’une cible d\u00e9finie correctement permettront \u00e0 tous franchis\u00e9s d’augmenter ses chances de fid\u00e9liser le client et ainsi augmenter son chiffre d’affaire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous souhaitez devenir franchis\u00e9 et ce secteur vous int\u00e9resse tout particuli\u00e8rement ? D\u00e9couvrez les r\u00e9seaux qui recrutent actuellement en France dans le secteur \u00ab<\/i>Franchise institut de beaut\u00e9<\/i><\/a>\u00bb<\/i>
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Exit les salons d’esth\u00e9tique classique avec cabines de soin et d’\u00e9pilation, la nouvelle tendance se tourne aujourd’hui vers des centres de bien-\u00eatre au d\u00e9cor zen, raffin\u00e9 et \u00e9pur\u00e9 qui offre une gamme vari\u00e9e et compl\u00e8te de soins et produits cosm\u00e9tiques. Sur un march\u00e9 porteur o\u00f9 la concurrence est rude, ces centres de beaut\u00e9 et bien-\u00eatre […]<\/p>\n","protected":false},"author":48,"featured_media":292791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nFid\u00e9liser 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