{"id":292799,"date":"2013-04-28T02:00:00","date_gmt":"2013-04-28T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/qui-sont-donc-les-franchises-daujourdhui"},"modified":"2013-04-28T02:00:00","modified_gmt":"2013-04-28T01:00:00","slug":"qui-sont-donc-les-franchises-daujourdhui","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/qui-sont-donc-les-franchises-daujourdhui","title":{"rendered":"Qui sont donc les franchis\u00e9s d’aujourd’hui ?"},"content":{"rendered":"
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Selon une \u00e9tude CSA pour la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise<\/a>, en 2012, 70% des franchis\u00e9s sont d’anciens salari\u00e9s quand ils n’\u00e9taient que 66% en 2011. La franchise permet d’orienter sa vie professionnelle soit par envie de faire autre chose soit par n\u00e9cessit\u00e9 suite \u00e0 un licenciement mais \u00ab reste un merveilleux tremplin de reconversion professionnelle \u00bb comme le souligne Chantal Zimmer, d\u00e9l\u00e9gu\u00e9e g\u00e9n\u00e9rale de la F\u00e9d\u00e9ration fran\u00e7aise de la franchise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Changer de m\u00e9tier et d’environnement professionnel <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certains ont du se reconvertir suite \u00e0 une perte d’emploi et la franchise s’est av\u00e9r\u00e9e une solution pour r\u00e9ussir une reconversion. Il est vrai que sur les 155 r\u00e9seaux pr\u00e9sents en France, il y a le choix sur le secteur d’activit\u00e9. Si les anciens de la grande distribution restent tr\u00e8s demandeurs, d’autres profils ont su mettre \u00e0 profit leur exp\u00e9rience ou m\u00eame apprendre un tout autre m\u00e9tier et ont r\u00e9ussi en rejoignant un r\u00e9seau. Sur les nouveaux franchis\u00e9s interrog\u00e9s dans l’enqu\u00eate, 68% sont sensibles aux qualit\u00e9s humaines du r\u00e9seau <\/strong>ce qui montre l’importance accord\u00e9e au relationnel qui unit un franchiseur et son franchis\u00e9. Importance de la formation, de l’animation r\u00e9seau pour \u00e9tablir une confiance r\u00e9ciproque pour r\u00e9ussir dans une nouvelle vie. En effet, \u00eatre franchis\u00e9, c’est \u00eatre ind\u00e9pendant et responsable de son point de vente mais pouvoir compter sur l’assistance du r\u00e9seau <\/strong>est tr\u00e8s importante quand on se lance dans l’aventure de l’entreprenariat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les franchiseurs face \u00e0 un nouveau profil de franchis\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les nouveaux franchis\u00e9s ont des dipl\u00f4mes de plus en plus \u00e9lev\u00e9s. Pr\u00e8s de la moiti\u00e9 ont au moins un bac+2 et sont de plus en plus qualifi\u00e9s<\/strong> et aussi de plus en plus exigeants sur un retour sur investissement rapide. Mieux inform\u00e9s, ils savent ce qui les attend et donc sont plus exigeants aupr\u00e8s des franchiseurs. Prendre des risques, c’est normal lorsque l’on se lance en ind\u00e9pendant mais si on passe par la franchise, c’est pour les minimiser et avoir des outils et un savoir-faire \u00e9prouv\u00e9. Le deal doit \u00eatre gagnant-gagnant et la nouvelle g\u00e9n\u00e9ration de franchis\u00e9s entend bien le d\u00e9montrer. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise reste une forme de business en progression<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La France n’a pas la r\u00e9putation d’\u00eatre un pays o\u00f9 entrepreneuriat est mis en avant contrairement aux Pays Anglo-Saxons. La franchise, de par la nature de l’apport d’une notori\u00e9t\u00e9, d’un savoir-faire, d’une assistance s\u00e9curise les porteurs de projets. En 2012 le chiffre d’affaires reste positif \u00e0 plus 3% \u00e0 parc \u00e9quivalent. M\u00eame si le chiffre d’affaires par point de vente a tendance \u00e0 stagner, les franchis\u00e9s sont plus de la moiti\u00e9 \u00e0 affirmer qu’ils ont des revenus sup\u00e9rieurs \u00e0 ceux qu’ils avaient en tant que salari\u00e9.<\/p>\n

Plus de 90 r\u00e9seaux ont vu le jour l’ann\u00e9e derni\u00e8re, c’est dans l’\u00e9quipement de la maison<\/a>, les services \u00e0  la personne<\/a> et de l’alimentaire<\/a> que la progression de nouveaux franchis\u00e9s a \u00e9t\u00e9 la plus marquante (entre +8% et +11%). Preuve que la crise n’emp\u00eache pas d’entreprendre.<\/p>\n

Articles compl\u00e9mentaires :<\/i>
Avez-vous le profil pour ouvrir une franchise<\/a> ?<\/i>
Votre profil correspond-il \u00e0 celui du franchis\u00e9 type<\/a> ?<\/i><\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude CSA pour la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, en 2012, 70% des franchis\u00e9s sont d’anciens salari\u00e9s quand ils n’\u00e9taient que 66% en 2011. La franchise permet d’orienter sa vie professionnelle soit par envie de faire autre chose soit par n\u00e9cessit\u00e9 suite \u00e0 un licenciement mais \u00ab reste un merveilleux tremplin de reconversion […]<\/p>\n","protected":false},"author":1,"featured_media":292800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQui 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