{"id":292802,"date":"2013-04-27T02:00:00","date_gmt":"2013-04-27T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lenseigne-whole-foods-un-exemple-americain-du-magasin-bio-a-succes"},"modified":"2013-04-27T02:00:00","modified_gmt":"2013-04-27T01:00:00","slug":"lenseigne-whole-foods-un-exemple-americain-du-magasin-bio-a-succes","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lenseigne-whole-foods-un-exemple-americain-du-magasin-bio-a-succes","title":{"rendered":"L’enseigne Whole Foods : un exemple am\u00e9ricain du magasin bio a succ\u00e8s"},"content":{"rendered":"
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Sur le march\u00e9 de la distribution alimentaire, l’enseigne am\u00e9ricaine Whole Foods <\/strong>fait parler d’elle. Cr\u00e9\u00e9e en 1992 sur le cr\u00e9neau de la nourriture \u00e9thique et biologique, elle affiche aujourd’hui un chiffre d’affaires de 9 milliards d’euros et rassemble 330 points de vente.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’enseigne am\u00e9ricaine du \u00ab\u00a0manger sain\u00a0\u00bb<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aux Etats-Unis, l’enseigne Whole Foods fait figure d’exemple sur le credo du \u00ab\u00a0manger sain\u00a0\u00bb. <\/strong>Le groupe de distribution alimentaire cot\u00e9 au Nasdaq avec plus de 9 milliards d’euros de chiffres d’affaires et 330 magasins s\u00e9duit chaque jour un peu plus les Am\u00e9ricains sensibles aux valeurs affich\u00e9es du r\u00e9seau de magasin : l’\u00e9thique et la sant\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des valeurs \u00e9thiques<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur la question de l’\u00e9thique, l’enseigne s’engage \u00e0 assurer une juste r\u00e9tribution des producteurs des pays pauvres<\/strong>, \u00e0 respecter de bonnes conditions de travail, \u00e0\u00a0r\u00e9compenser les initiatives en faveur de l’environnement\u00a0et \u00e0 mettre en place un approvisionnement si possible \u00e9conome en CO2. Il en r\u00e9sulte un logo \u00ab\u00a0Whole Trade Guarantee\u00a0\u00bb particuli\u00e8rement pr\u00e9sent dans le rayon bananes,, mangues et autres fruits exotiques issus d’Am\u00e9rique centrale et du Sud notamment. Les magasins s’attachent \u00e9galement \u00e0 mettre en avant les achats et les approvisionnements locaux et les met en avant via la banni\u00e8re \u00ab\u00a0local\u00a0\u00bb install\u00e9e dans le rayon. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des produits biologiques et beaucoup d’approvisionnements locaux<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur l’angle sant\u00e9, le r\u00e9seau de points de vente propose un large choix de produits biologiques <\/strong>et laisse une belle place aux fruits et l\u00e9gumes. Ils son dispos\u00e9s en pyramide dans des caisses en bois (on insiste sur le c\u00f4t\u00e9 artisanal !), et sont v\u00e9ritablement pr\u00e9sent\u00e9s d’une mani\u00e8re spectaculaire et tr\u00e8s attrayante pour le consommateur. \u00a0La mention \u00ab\u00a0organic\u00a0\u00bb est pr\u00e9sente en t\u00eate d’affichette sur les produits qui sont garantis sans pesticides. Et dans la continuit\u00e9 du rayon fruits et l\u00e9gumes, les points de vente Whole Food propose de nombreux fruits coup\u00e9s et jus de fruits naturels. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si le sujet vous int\u00e9resse d\u00e9couvrez les enseignes de franchises alimentaires<\/a> qui recrutent. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et sur la question du bio, d\u00e9couvrez comment les r\u00e9seaux de franchise bio<\/a> pr\u00e9sents sur ce cr\u00e9neau confortent en France aussi leur position face \u00e0 la grande distribution alimentaire et les gros groupes traditionnelles <\/p>\n

Lisez donc cet article :  Les r\u00e9seaux de franchises bio confortent leur position face \u00e0 la grande distribution<\/a>) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vu dans LSA Hors s\u00e9rie de mars 2013<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Sur le march\u00e9 de la distribution alimentaire, l’enseigne am\u00e9ricaine Whole Foods fait parler d’elle. Cr\u00e9\u00e9e en 1992 sur le cr\u00e9neau de la nourriture \u00e9thique et biologique, elle affiche aujourd’hui un chiffre d’affaires de 9 milliards d’euros et rassemble 330 points de vente. L’enseigne am\u00e9ricaine du \u00ab\u00a0manger sain\u00a0\u00bb Aux Etats-Unis, l’enseigne Whole Foods fait figure d’exemple […]<\/p>\n","protected":false},"author":1,"featured_media":292803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-292802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nL'enseigne Whole Foods : un exemple am\u00e9ricain du magasin bio a succ\u00e8s<\/title>\n<meta name=\"description\" content=\"Sur le march\u00e9 de la distribution alimentaire, l'enseigne am\u00e9ricaine Whole Foods fait parler d'elle. 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