{"id":292814,"date":"2013-04-21T02:00:00","date_gmt":"2013-04-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-chocolat-souffle-ses-100-bougies"},"modified":"2013-04-21T02:00:00","modified_gmt":"2013-04-21T01:00:00","slug":"la-franchise-de-chocolat-souffle-ses-100-bougies","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-chocolat-souffle-ses-100-bougies","title":{"rendered":"La franchise de chocolat souffle ses 100 bougies"},"content":{"rendered":"
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\u00a0La c\u00e9l\u00e8bre marque belge de Chocolats f\u00eate cette ann\u00e9e un si\u00e8cle de d\u00e9veloppement<\/strong> sur tous les continents. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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100 ans d’histoire<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’histoire commence en 1910, lorsque Leonidas Kestekides, un new yorkais d’origine grecque d\u00e9couvre pour la premi\u00e8re fois la capitale de la Belgique. Il s’y rend pour assister \u00e0 l’Exposition universelle. Trois an plus tard il retourne \u00e0 Gand pour l’Exposition internationale et tombe sous le charme d’une bruxelloise durant son s\u00e9jour. Apr\u00e8s leur union, Leonidas Kestekides ouvre son premier salon de th\u00e9 \u00e0 Bruxelles<\/strong> qui devient tr\u00e8s vite un lieu appr\u00e9ci\u00e9 par les habitants de la capital gr\u00e2ce \u00e0 la finesse de ses pralin\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est 25 ans plus tard que le neveu de Leonidas, Basile Kestekides arrive au poste de dirigeant en apportant des nouveaut\u00e9s. II associe le roi de Sparte \u00e0 la marque et commercialise les pralin\u00e9s dans un corner dans une petite boutique du centre de Bruxelles. A la mort de Basile, en 1970, ses deux fr\u00e8res lui succ\u00e8dent : Ionnis et Alexandre. De nouvelles pralines voient le jour comme le Manon, enrob\u00e9 de chocolat blanc ou la Louise Blanche, au pralin\u00e9 caramel. La franchise Leonidas investit toute la Belgique et s’exporte en 1980 en France et au Pays bas. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Leonidas en quelques chiffres<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aujourd’hui, cette franchise de chocolat dont le ma\u00eetre chocolatier depuis 1973 n’est autre que Claude S\u00e9n\u00e8que<\/strong>, peut se targuer de f\u00e9d\u00e9rer un r\u00e9seau de 1265 boutiques dont 865 r\u00e9parties entre la Belgique (331), les Pays bas et le France. Les pralines Leonidas se d\u00e9gustent aussi au Qatar, en Roumanie et au Japon o\u00f9 l’enseigne a d\u00e9velopp\u00e9 26 boutiques en franchise.
L’approvisionnement des points de vente se fait gr\u00e2ce \u00e0 deux laboratoires install\u00e9s \u00e0 Anderlecht dans la banlieue de Bruxelles qui propose 130 r\u00e9f\u00e9rences de chocolats. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des nouveaut\u00e9s pour un si\u00e8cle d’existence<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’ann\u00e9e 2013 marque les 100 ans de la franchise de chocolats<\/strong>, elle sort pour l’occasion la collection n\u00b0100 : 5 nouveaux chocolats, des bo\u00eetes collector et un travail de relooking de la marque et des boutiques. \u00ab Sans perdre le c\u00f4t\u00e9 accessible qui a toujours \u00e9t\u00e9 la force de Leonidas ces cent derni\u00e8res ann\u00e9es<\/em> \u00bb affirme Robert Torck, le directeur G\u00e9n\u00e9ral. En 2013, l’esprit de famille est tr\u00e8s bien conserv\u00e9 puisque 3 descendants de Leonidas et de Basile, \u00e0 savoir Vassiliki Kestekidou (pr\u00e9sidente du conseil d’administration), Maria Kestekidou et Dimitrios Kestekoglou (enfants de Ionnis) sont toujours \u00e0 des postes cl\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans LSA<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le secteur du chocolat vous passionne et l’id\u00e9e de devenir franchis\u00e9 vous trotte dans la t\u00eate ?
D\u00e9couvrez les franchises de chocolat<\/a> qui recrutent actuellement des candidats et visionnez aussi les vid\u00e9os de ces franchiseurs sp\u00e9cialis\u00e9s dans la chocolaterie<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00a0La c\u00e9l\u00e8bre marque belge de Chocolats f\u00eate cette ann\u00e9e un si\u00e8cle de d\u00e9veloppement sur tous les continents. 100 ans d’histoire L’histoire commence en 1910, lorsque Leonidas Kestekides, un new yorkais d’origine grecque d\u00e9couvre pour la premi\u00e8re fois la capitale de la Belgique. Il s’y rend pour assister \u00e0 l’Exposition universelle. Trois an plus tard il 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