{"id":292826,"date":"2013-04-17T02:00:00","date_gmt":"2013-04-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/bilan-du-salon-franchise-expo-paris-2013"},"modified":"2013-04-17T02:00:00","modified_gmt":"2013-04-17T01:00:00","slug":"bilan-du-salon-franchise-expo-paris-2013","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/bilan-du-salon-franchise-expo-paris-2013","title":{"rendered":"Bilan du Salon Franchise Expo Paris 2013"},"content":{"rendered":"
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Du 24 au 27 mars 2013, 500 exposants se sont r\u00e9unis pour la 32\u00e8me \u00e9dition du Salon ‘Franchise Expo Paris’ qui se d\u00e9roulait \u00e0 la porte de Versailles. Pendant quatre jours, 334 015 visiteurs se sont crois\u00e9s, les futurs candidats \u00e0 la franchise ont pu ainsi rentrer en contact direct avec les franchiseurs pour envisager plus sereinement le lancement de leur projet d’ouverture en franchise et cr\u00e9er leur entreprise.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rencontres productives<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les visiteurs sont \u00e0 47 % venus de province pour s’informer sur la franchise et faire un premier pas dans le monde des entrepreneurs. Que ce soit pour cr\u00e9er une entreprises, envisager un tournant professionnel, d\u00e9velopper leur activit\u00e9 professionnelle, ils ont tous pu discuter et \u00e9changer avec les professionnels pr\u00e9sents et qui repr\u00e9sentent 75 secteurs d’activit\u00e9 en franchise<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les exposants ont trouv\u00e9s ces visiteurs dynamiques et motiv\u00e9s. C’\u00e9tait dans une ambiance conviviale mais constructive, que les 22 experts de la franchise<\/a> pr\u00e9sents ainsi que les 18 partenaires et les 9 banques ont pu divulguer leurs conseils de soutien et r\u00e9pondre \u00e0 toutes les questions, les plus pertinentes soient-elle, des candidats \u00e0 la franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Profils des visiteurs de Franchise Expo<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parmi les collecteurs d’information on trouve 7 % d’entre eux qui visent le statut de franchiseur et 45 % qui d\u00e9sirent devenir franchis\u00e9s<\/strong> et voir l’aboutissement de leur projet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce sont les cadres en d\u00e9sir de reconversion qui repr\u00e9sentaient le profil le plus important avec 51 %. Viennent ensuite les commer\u00e7ants (28 %), 17 % de personnes \u00e0 la recherche d’un emploi et 4 % d’\u00e9tudiants qui pr\u00e9paraient leur avenir professionnel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’int\u00e9r\u00eat pour le salon Franchise Expo Paris est aussi croissant parce que le temps pass\u00e9 par les visiteurs et plus important et 39,6 % des candidats \u00e0 la franchise souhaitent concr\u00e9tiser leur projet en franchise dans les six mois<\/strong>. r
Franchise Expo Paris devient un rendez-vous international incontournable avec 20 nationalit\u00e9s d’exposants diff\u00e9rentes et 80 nationalit\u00e9s pour les visiteurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les chiffres<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce salon a 2013 a re\u00e7u + 5 % de visiteurs que l’ann\u00e9e derni\u00e8re, + 7,2 % d’exposants (500), + 3,8 % d’enseignes diff\u00e9rentes (428), + 37,5 % d’experts (22), + 38,4 % de partenaires et d’institutionnels (18) et \u00e9galement + 64,3 % de partenaire m\u00e9dias (23). Ce fut donc un franc succ\u00e8s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour ce qui est des investissements, les visiteurs du salon, futurs franchis\u00e9s, d\u00e9clarent souhaiter investir, en g\u00e9n\u00e9ral, jusqu’\u00e0 75 K\u20ac maximum en apport initial. Il y a 20 % des porteurs de projets qui disposent d’un capital personnel de 75 \u00e0 150 K\u20ac. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Deux laur\u00e9ats prim\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Depuis 12 ans, \u00e0 l’occasion de ce salon, le Coll\u00e8ges des Experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, avec la FFF, Franchise Magazine, Franchise Expo Paris, LCL et l’Observatoire de la Franchise, r\u00e9compensent des enseignes de franchise par le troph\u00e9e ‘Les Espoirs de la Franchise et du Commerce Organis\u00e9’. Les candidats sont not\u00e9s d’apr\u00e8s leurs concepts de distribution et de services et leur innovation sur le march\u00e9. <\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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–\tDans la cat\u00e9gorie ‘Nouvel Exposant’, c’est l’enseigne Atmosphair <\/strong>qui a \u00e9t\u00e9 prim\u00e9e. Cette enseigne f\u00eate ses 25 ans cette ann\u00e9e.
–\tDans la cat\u00e9gorie ‘Nouveau Concept’, c’est l’Atelier du Sourcil<\/strong> qui a \u00e9t\u00e9 s\u00e9lectionn\u00e9. L’enseigne a \u00e9t\u00e9 cr\u00e9\u00e9e en 2002. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos de Franchise Expo Paris<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il y a maintenant 30 ans que ce salon permet aux r\u00e9seaux de franchise de se d\u00e9velopper en France et \u00e0 l’international en \u00e9tant une plate-forme de rencontres privil\u00e9gi\u00e9es<\/strong> et de mise en relation de plus de 400 marques fran\u00e7aises. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’ensemble des professionnels s’y rassemblent pour aider \u00e0 la r\u00e9ussite des projets des futurs franchis\u00e9s ou franchiseurs et pour conseiller, informer, aider au financement <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propose de la F\u00e9d\u00e9ration fran\u00e7aise de la Franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cr\u00e9\u00e9e en 1971, l’ambition de la FFF est de faire de la franchise le meilleur outil qui permette \u00e0 un commerce de se d\u00e9velopper.
Les adh\u00e9rents s\u00e9lectionn\u00e9s d’apr\u00e8s leurs facult\u00e9s \u00e0 respecter le code de d\u00e9ontologie de la franchise repr\u00e9sentent plus de 150 r\u00e9seaux soit 45 % des franchis\u00e9s fran\u00e7ais. Elle apporte aux franchiseurs et franchis\u00e9s l’information et la formation n\u00e9cessaires \u00e0 leur r\u00e9ussite. Elle se positionne en porte-parole des entrepreneurs et dialogue avec les pouvoirs publics et les \u00e9lus locaux sur l’indispensable modernisation du commerce. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’apr\u00e8s un dossier de presse, du 9 avril 2013, de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Du 24 au 27 mars 2013, 500 exposants se sont r\u00e9unis pour la 32\u00e8me \u00e9dition du Salon ‘Franchise Expo Paris’ qui se d\u00e9roulait \u00e0 la porte de Versailles. Pendant quatre jours, 334 015 visiteurs se sont crois\u00e9s, les futurs candidats \u00e0 la franchise ont pu ainsi rentrer en contact direct avec les franchiseurs pour envisager […]<\/p>\n","protected":false},"author":44,"featured_media":292827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nBilan 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