{"id":292861,"date":"2013-04-04T02:00:00","date_gmt":"2013-04-04T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-contrat-de-franchise-un-exercice-dextreme-precision"},"modified":"2013-04-04T02:00:00","modified_gmt":"2013-04-04T01:00:00","slug":"le-contrat-de-franchise-un-exercice-dextreme-precision","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-contrat-de-franchise-un-exercice-dextreme-precision","title":{"rendered":"Le contrat de franchise : un exercice d’extr\u00eame pr\u00e9cision"},"content":{"rendered":"
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Dans un contexte de plus en plus concurrentiel, se lancer dans la franchise demande une grande expertise dans son m\u00e9tier mais aussi une volont\u00e9 d’engager un partenariat \u00e9quilibr\u00e9 entre franchiseur et franchis\u00e9 : l’accord qui lie les deux parties doit \u00eatre pr\u00e9cis et les droits et devoirs du franchis\u00e9 doivent \u00eatre clairement d\u00e9finis pour \u00e9viter tout risque de confusion.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concr\u00e8tement, les missions et pr\u00e9rogatives du franchiseur indiqu\u00e9es dans le contrat ne doivent pas empi\u00e9ter sur celles du franchis\u00e9, et r\u00e9ciproquement Un exercice de r\u00e9daction difficile pour lequel on doit se rapporter, plus g\u00e9n\u00e9ralement, au droit de la concurrence, au droit des marques, au droit du travail ou encore \u00e0 la r\u00e9glementation sur les baux commerciaux Seul le Code de d\u00e9ontologie europ\u00e9en \u00e9labor\u00e9 par les f\u00e9d\u00e9rations de la franchise fait office de r\u00e9f\u00e9rence sp\u00e9cifique \u00e0 la franchise.<\/p>\n

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Les grands principes\u00a0<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 \u0096 Le franchiseur, avant de lancer un r\u00e9seau doit avoir mis au point un concept et une unit\u00e9 pilote qui a fait ses preuves.
2 \u0096 Le franchiseur doit \u00eatre titulaire des droits sur les signes de ralliement de la client\u00e8le (enseigne et marque).
3 \u0096 Le franchiseur doit disposer d’un r\u00e9el savoir-faire et \u00eatre capable de le transmettre \u00e0 ses futurs franchis\u00e9s.
4 \u0096 Le franchis\u00e9 reste un commer\u00e7ant ind\u00e9pendant et conform\u00e9ment \u00e0 un arr\u00eat\u00e9 minist\u00e9riel de f\u00e9vrier 1991 doit l’indiquer sur sa vitrine.
2 \u0096 Le franchis\u00e9 a le devoir de respecter les r\u00e8gles du jeu du r\u00e9seau, \u00e0 \u00eatre transparent sur ses comptes, \u00e0 s’impliquer dans les commissions ou organisations mises en place par le franchiseur.
En outre, m\u00eame si la d\u00e9finition est claire \u0096 \u00ab m\u00e9thode de collaboration entre une entreprise qui d\u00e9tient un savoir-faire, une enseigne, et une assistance au d\u00e9veloppement et d’autres entreprises qui souhaitent s’appuyer sur ces atouts \u00bb -, derri\u00e8re le terme de franchise se cache plusieurs formules de partenariat et une multitude de contrats (commission-affiliation, concession, licence de marque, coop\u00e9rative). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et les clauses d’exclusivit\u00e9 territoriale ?<\/strong><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sujet souvent critique de la relation : les clauses d’exclusivit\u00e9 territoriale ne sont pas une obligation l\u00e9gale et sont de plus en plus souvent inadapt\u00e9es \u00e0 cause\u00a0du d\u00e9veloppement d’Internet. De moins en moins de franchiseurs accordent une exclusivit\u00e9 territoriale \u00e0 leurs franchis\u00e9s. Ils\u00a0d\u00e9veloppent davantage un concept de priorit\u00e9 territoriale. En clair, si une enseigne souhaite ouvrir un deuxi\u00e8me point de vente \u00e0 proximit\u00e9 d’un franchis\u00e9 d\u00e9j\u00e0 implant\u00e9, elle lui propose en priorit\u00e9. Mais, forc\u00e9ment, si l’enseigne d\u00e9veloppe une commercialisation par Internet, une nouvelle strat\u00e9gie s’impose : les deux parties ont ainsi tout int\u00e9r\u00eat \u00e0 faire du Web un outil de promotion \u00e0 double entr\u00e9e : pour l’enseigne et pour le franchis\u00e9 en donnant par exemple la possibilit\u00e9 au consommateur de se faire livrer dans son point de vente le plus proche ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un ma\u00eetre-mot donc pour ne pas rater la coop\u00e9ration : \u00e9tablir un v\u00e9ritable travail de concertation<\/p>\n

Lisez aussi : <\/i>\u00catre franchis\u00e9 : avantages et contraintes<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un contexte de plus en plus concurrentiel, se lancer dans la franchise demande une grande expertise dans son m\u00e9tier mais aussi une volont\u00e9 d’engager un partenariat \u00e9quilibr\u00e9 entre franchiseur et franchis\u00e9 : l’accord qui lie les deux parties doit \u00eatre pr\u00e9cis et les droits et devoirs du franchis\u00e9 doivent \u00eatre clairement d\u00e9finis pour \u00e9viter tout risque de confusion. […]<\/p>\n","protected":false},"author":1,"featured_media":292862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLe 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