{"id":292864,"date":"2013-04-04T02:00:00","date_gmt":"2013-04-04T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-pour-creer-son-entreprise"},"modified":"2013-04-04T02:00:00","modified_gmt":"2013-04-04T01:00:00","slug":"la-franchise-pour-creer-son-entreprise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-pour-creer-son-entreprise","title":{"rendered":"la franchise pour cr\u00e9er son entreprise"},"content":{"rendered":"
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La forme de commerce de d\u00e9tail en franchise est pr\u00e9sente dans tous les secteurs d’activit\u00e9 : artisanat, immobilier, automobile, alimentation, bureautique, beaut\u00e9, sant\u00e9, am\u00e9nagement de la maison, \u00e9quipement de la personne, restauration, services, etc.. Elle s’est d\u00e9velopp\u00e9e dans les ann\u00e9es 70 et est r\u00e8glement\u00e9e en France et en Europe et commence \u00e0 s’imposer comme une formule d’avenir dans les autres pays du monde. <\/p>\n

Voici ce qu’il faut savoir avant de se lancer.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La d\u00e9finition de la franchise et les r\u00e8gles de fonctionnement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise est selon la d\u00e9finition de la FFF<\/b> (F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise<\/a>) une forme de commerce organis\u00e9 qui permet de vendre des produits, des services et de la technologie<\/span>. Elle est bas\u00e9e sur la collaboration \u00e9troite et durable entre deux entit\u00e9s juridiques et financi\u00e8res distinctes : le franchiseur d’une part et les franchis\u00e9s de l’autre.
Par un contrat de franchise, le franchiseur, cr\u00e9ateur d’un concept et d’un r\u00e9seau accorde \u00e0 ses franchis\u00e9s le droit et aussi l’obligation d’exploiter ce m\u00eame concept pendant une dur\u00e9e d\u00e9termin\u00e9e. Ce contrat repose sur 4 \u00e9l\u00e9ments qui le rendent distinctif par rapport aux autres formes de commerce organis\u00e9.<\/p>\n

Les signes distinctifs de la marque : la marque et le concept<\/b>
Ils sont mis \u00e0 la disposition du franchis\u00e9 par le franchiseur qui en reste le propri\u00e9taire mais qui devra les p\u00e9renniser et les faire \u00e9voluer pour la r\u00e9ussite du franchis\u00e9.<\/p>\n

Le savoir-faire <\/b>: le franchiseur d\u00e9l\u00e8gue un savoir-faire qu’il aura lui-m\u00eame test\u00e9<\/b> et valid\u00e9 dans des magasins pilote. Ce savoir-faire s’applique \u00e0 tous les niveaux d’exploitation du point de vente (commercial, marketing, gestion, approvisionnement, etc).<\/p>\n

Les produits ou services<\/b> : en devenant franchis\u00e9 d’une enseigne, le franchis\u00e9 s’engage \u00e0 vendre la gamme de produits du franchiseur. On peut alors trouver deux formules : la franchise simple o\u00f9 le franchis\u00e9 ach\u00e8te les produits pour les revendre et est maitre de la gestion de son stock ou la commission affiliation o\u00f9 le franchiseur reste propri\u00e9taire du stock et r\u00e9mun\u00e8re le franchis\u00e9 sous forme de commission en fonction de ses ventes. Cette formule est tr\u00e8s courante dans le secteur du textile.<\/p>\n

Et l’assistance du franchiseur au franchis\u00e9.<\/b><\/p>\n

Le franchis\u00e9 reste ind\u00e9pendant quant au fonctionnement de son entreprise, il est responsable de ses \u00e9quipes et de son chiffre d’affaires. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le prix de la franchise : une relation financi\u00e8re et \u00e9quilibr\u00e9e<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est \u00e9vident qu’en \u00e9change d’un concept \u00e9prouv\u00e9, d’une enseigne connue et d’un savoir-faire, le franchiseur fait payer un droit \u00e0 celui qui veut entrer dans le r\u00e9seau. C’est le droit d’entr\u00e9e auquel s’ajoute chaque ann\u00e9e une redevance pour tous les services apport\u00e9s par le franchiseur \u00e0 ses franchis\u00e9s. Elle est calcul\u00e9e g\u00e9n\u00e9ralement en pourcentage sur le chiffre d’affaires hors taxes. <\/p>\n

Pour un chef d’entreprise qui veut d\u00e9velopper un concept, la franchise est une formule qui lui permet d’\u00eatre pr\u00e9sent partout avec le m\u00eame concept sans avoir \u00e0 investir en location ou achat d’immobilier ni en personnel puisque cela est \u00e0 la charge du franchis\u00e9. <\/p>\n

Pour le franchis\u00e9, c’est une prise de risque moins grande car il b\u00e9n\u00e9fice d\u00e8s le d\u00e9but d’un concept<\/b> et d’une marque qui ont d\u00e9j\u00e0 fait leurs preuves avec bien s\u00fbr un investissement variable en fonction des franchises. Une franchise de service demandera moins d’investissement qu’une franchise de mobilier ou de restauration car il n’y a pas de stock et qu’elle peut s’installer sur les emplacements moins chers. <\/p>\n

Le franchis\u00e9 n’est en aucun cas salari\u00e9 du franchiseur et reste maitre de son entreprise : tout lien de subordination est exclu et un franchiseur ne doit jamais s’immiscer dans la gestion d’un point de vente. Il peut donner des conseils mais ne peut prendre de d\u00e9cisions \u00e0 la place de son franchis\u00e9. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les lois qui encadrent la franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Afin d’\u00e9viter toute d\u00e9rive, la franchise s’est peu \u00e0 peu organis\u00e9e et son fonctionnement encadr\u00e9 par deux textes de loi : <\/b>le code de d\u00e9ontologie et la loi Doubin.<\/b>
<\/span>Le code de d\u00e9ontologie europ\u00e9en a \u00e9t\u00e9 r\u00e9dig\u00e9 en 1972 par la FFF et adopt\u00e9 par l’Union Europ\u00e9enne en 1975. Il d\u00e9finit tous les bons usages et pr\u00e9cise notamment des notions comme \u00ab collaboration \u00e9troite et continue \u00bb ainsi que les notions d’ind\u00e9pendance juridique et financi\u00e8re. Il d\u00e9finit les droits et devoirs de chaque partie pour une collaboration loyale et efficace.<\/p>\n

La loi Doubin vot\u00e9e en 1989 s’applique au commerce en g\u00e9n\u00e9ral mais contient des dispositifs pour la franchise. Pour prot\u00e9ger les franchis\u00e9s face \u00e0 des franchiseurs peu scrupuleux (ces textes ont \u00e9t\u00e9 promulgu\u00e9s suite au montage de r\u00e9seaux fant\u00f4me dans les ann\u00e9es 80). Ils ont pour but d’informer les candidats par l’obligation de la part de franchiseur de donner des informations fiables sur leur activit\u00e9 afin qu’il puisse se d\u00e9cider en toute connaissance de cause. Ils ne sont pas faits pour r\u00e9gler les rapports franchiseur\/franchis\u00e9 mais pour obliger \u00e0 la transparence des informations communiqu\u00e9es aux candidats. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ces \u00e9l\u00e9ments constituent la base de fonctionnement de la franchise.<\/p>\n

La r\u00e9daction vous recommande les articles suivants : <\/i>
Quelques pistes pour bien choisir sa franchise<\/i><\/a>
Les avantages de la franchise Et ses inconv\u00e9nients <\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La forme de commerce de d\u00e9tail en franchise est pr\u00e9sente dans tous les secteurs d’activit\u00e9 : artisanat, immobilier, automobile, alimentation, bureautique, beaut\u00e9, sant\u00e9, am\u00e9nagement de la maison, \u00e9quipement de la personne, restauration, services, etc.. Elle s’est d\u00e9velopp\u00e9e dans les ann\u00e9es 70 et est r\u00e8glement\u00e9e en France et en Europe et commence \u00e0 s’imposer comme une 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