{"id":292874,"date":"2013-03-27T01:00:00","date_gmt":"2013-03-27T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/et-pourquoi-pas-devenir-franchiseur"},"modified":"2013-03-27T01:00:00","modified_gmt":"2013-03-27T00:00:00","slug":"et-pourquoi-pas-devenir-franchiseur","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/et-pourquoi-pas-devenir-franchiseur","title":{"rendered":"Et pourquoi pas devenir franchiseur ?"},"content":{"rendered":"
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A voir le succ\u00e8s de certaines enseignes, cela peut donner des id\u00e9es. Mais comment faut-il faire ? <\/strong>Il vaut mieux ne pas improviser. Rappelons quelques bases sans pr\u00e9tention…. La formule de la franchise pr\u00e9sente des avantages certains pour celui qui veut d\u00e9velopper\u00a0son affaire<\/strong>. D’abord les investissements et les risques sont partag\u00e9s avec les franchis\u00e9s, ensuite il est possible de conqu\u00e9rir de\u00a0nouveaux march\u00e9s gr\u00e2ce \u00e0 leur implication.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N\u00e9anmoins cette formule ne convient pas \u00e0 tous. Une franchise n\u00e9cessite de passer du temps \u00e0 la mise au point du projet, \u00e0 en respecter toutes les \u00e9tapes<\/strong>. Cela demande un engagement personnel mais aussi financier. Pour finaliser le savoir-faire de base, qui pourra ensuite \u00eatre reproduit par les franchis\u00e9s, l’aide de professionnels est plus qu’utile. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien conna\u00eetre le concept<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’intervention <\/strong>d’experts en franchise <\/strong>permettra de r\u00e9diger les contrats de franchise et le DIP (document d’information pr\u00e9alable), un avocat et un consultant au minimum. Puis viendra l’\u00e9tape de la d\u00e9termination du profil des candidats requis en fonction du concept propos\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faut bien v\u00e9rifier que ce concept est franchisable, il doit \u00eatre attractif et rentable pour le franchis\u00e9 comme pour le franchiseur. Il ne doit y avoir que des gagnants. Mais il doit surtout \u00eatre duplicable. De ce fait le site pilote est le seul moyen de prouver la rentabilit\u00e9 d’une unit\u00e9 de vente et d’\u00e9valuer correctement son potentiel de d\u00e9veloppement. Une \u00e9tude de march\u00e9 apportera l’analyse plus fine de la concurrence, le positionnement et les avantages comp\u00e9titifs. Le premier magasin est aussi celui qui permet de mettre au point les conditions humaines de gestion de l’unit\u00e9 commerciale. Le site pilote sert aussi de vitrine au lancement du r\u00e9seau. Pour \u00eatre cr\u00e9dible il doit \u00eatre op\u00e9rationnel au moins durant deux voire trois exercices…et s’il y en a plusieurs c’est quand m\u00eame plus raisonnable compte tenu des diff\u00e9rences entre deux sites d’implantation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Devenir franchiseur<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous avez cr\u00e9\u00e9 un concept pertinent et vous souhaitez le d\u00e9velopper \u00e0 grande \u00e9chelle ? Alors comment devenir franchiseur<\/a> ?
Le Franchise Business Club est fait pour aider les franchiseurs et les cr\u00e9ateurs de r\u00e9seau \u00e0 se d\u00e9velopper et \u00e0 faire r\u00e9ussir leurs franchis\u00e9s \u00e0 travers des r\u00e9unions \/ ateliers anim\u00e9s par des professionnels de la franchise.<\/p>\n

La r\u00e9daction vous conseille l’article : <\/i>Devenir franchiseur : les grandes \u00e9tapes pour r\u00e9ussir son projet<\/i><\/a> <\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A voir le succ\u00e8s de certaines enseignes, cela peut donner des id\u00e9es. Mais comment faut-il faire ? Il vaut mieux ne pas improviser. Rappelons quelques bases sans pr\u00e9tention…. La formule de la franchise pr\u00e9sente des avantages certains pour celui qui veut d\u00e9velopper\u00a0son affaire. D’abord les investissements et les risques sont partag\u00e9s avec les franchis\u00e9s, ensuite […]<\/p>\n","protected":false},"author":1,"featured_media":292875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nEt pourquoi pas devenir franchiseur ?<\/title>\n<meta name=\"description\" content=\"A voir le succ\u00e8s de certaines enseignes, cela peut donner des id\u00e9es. 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