{"id":292879,"date":"2013-03-26T01:00:00","date_gmt":"2013-03-26T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/rencontrez-la-franchise-damenagement-de-lhabitat-6408"},"modified":"2013-03-26T01:00:00","modified_gmt":"2013-03-26T00:00:00","slug":"rencontrez-la-franchise-damenagement-de-lhabitat-6408","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/rencontrez-la-franchise-damenagement-de-lhabitat-6408","title":{"rendered":"Rencontrez la franchise d’am\u00e9nagement de l’habitat"},"content":{"rendered":"
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T\u00e9moignant d’une strat\u00e9gie de d\u00e9veloppement offensive, le Groupe Fournier poursuit sa croissance, en attestent le maillage de ses r\u00e9seaux SoCoo’c, Mobalpa et Perene, et la progression de ses parts de march\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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UN BILAN TRES POSITIF<\/h3>\n
Depuis 2011, le Groupe a ainsi accompagn\u00e9 95 nouveaux entrepreneurs dans la cr\u00e9ation ou la reprise de leur point de vente : 16 nouveaux magasins SoCoo’c, 52 nouveaux magasins Mobalpa (35 en zone francophone et 17 \u00e0 l’international) et 27 nouveaux magasins Perene. Parmi ces nouveaux franchis\u00e9s, on peut observer une proportion importante de profils non issus du milieu de la cuisine, qui ont pu trouver aupr\u00e8s du groupe Fournier, des r\u00e9ponses \u00e0 leurs attentes en termes de notori\u00e9t\u00e9, de qualit\u00e9 et de service, ingr\u00e9dients indispensables pour construire un partenariat solide.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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UNE EDITION AMBITIEUSE POUR LES FRANCHISES SOCOO’C ET MOBALPA
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Cette ann\u00e9e encore, Mobalpa et SoCoo’c partent \u00e0 la conqu\u00eate de nouveaux franchis\u00e9s<\/strong>, affichant des objectifs ambitieux, le recrutement de 30 nouveaux dirigeants<\/strong>. Ces deux enseignes compl\u00e9mentaires recherchent des entrepreneurs b\u00e9n\u00e9ficiant de solides comp\u00e9tences commerciales et manag\u00e9riales<\/strong>. Ce nouveau rendez-vous du monde de la Franchise sera donc l’occasion pour Mobalpa et SoCoo’c d’illustrer les opportunit\u00e9s de d\u00e9veloppement<\/strong> qu’elles repr\u00e9sentent, de mettre en lumi\u00e8re leurs concepts de distribution \u00ab cl\u00e9 en main \u00bb, mais aussi le s\u00e9rieux, les garanties et la notori\u00e9t\u00e9 d’un acteur majeur du march\u00e9 b\u00e9n\u00e9ficiant d’un exceptionnel taux de satisfaction (96 %). Ce taux correspond au r\u00e9sultat des enqu\u00eates de satisfaction men\u00e9es aupr\u00e8s des consommateurs \u00e0 l’issue de leur projet, portant sur divers crit\u00e8res, de l’accueil en magasin \u00e0 l’installation et au suivi des travaux.<\/p>\n

Les deux enseignes pourront \u00e9galement t\u00e9moigner de leur engagement permanent aupr\u00e8s des futurs dirigeants pour la r\u00e9ussite et le d\u00e9veloppement de leur activit\u00e9 : montage du business plan, recherche de locaux, recrutement, communication, formation. Notons que cette ann\u00e9e aura lieu la premi\u00e8re formation Dirigeant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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UN POSITIONNEMENT STRATEGIQUE POUR LES RESEAUX D’AMENAGEMENT DE L’HABITAT
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Les franchises Mobalpa et SoCoo’c sont positionn\u00e9es sur des segments distincts et compl\u00e9mentaires, et permettent \u00e0 leurs franchis\u00e9s de s’\u00e9panouir dans un m\u00e9tier riche et vari\u00e9 ; vente, conseil, conception, management de collaborateurs qualifi\u00e9s, aspects techniques… Les visiteurs, candidats \u00e0 la franchise, pourront ainsi d\u00e9couvrir sur le stand les univers des deux enseignes et y trouver des r\u00e9ponses adapt\u00e9es \u00e0 leurs projets. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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LA FRANCHISE MOBALPA : \u00ab\u00a0DES ESPACES POUR MIEUX VIVRE\u00a0\u00bb
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Enseigne historique de la Soci\u00e9t\u00e9 Fournier<\/strong> et expert incontournable de l’am\u00e9nagement sur mesure de l’habitat, Mobalpa aborde cette nouvelle \u00e9dition de Franchise Expo \u00e0 l’heure du renouvellement de sa collection \u00ab Espaces \u00e0 vivre \u00bb, avec un catalogue cr\u00e9atif explorant le concept de \u00ab cuisine living \u00bb et proposant de nombreuses solutions d’am\u00e9nagement pour des int\u00e9rieurs harmonieux, y compris pour les petits espaces citadins. 2013 marque aussi le renouveau de la communication Mobalpa, avec une nouvelle signature, \u00ab des espaces pour mieux vivre \u00bb et une nouvelle campagne de publicit\u00e9 (TV et print) sign\u00e9es Fred & Farid.<\/p>\n

Cette \u00e9volution vient souligner la philosophie de la marque, qui privil\u00e9gie le confort et la qualit\u00e9 de vie, mais aussi la volont\u00e9 de Mobalpa de faire progresser son m\u00e9tier, en misant sur la qualit\u00e9, le conseil, la proximit\u00e9, des valeurs fortes dans lesquelles les futurs dirigeants pourront se reconna\u00eetre. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00e9moignant d’une strat\u00e9gie de d\u00e9veloppement offensive, le Groupe Fournier poursuit sa croissance, en attestent le maillage de ses r\u00e9seaux SoCoo’c, Mobalpa et Perene, et la progression de ses parts de march\u00e9. UN BILAN TRES POSITIF Depuis 2011, le Groupe a ainsi accompagn\u00e9 95 nouveaux entrepreneurs dans la cr\u00e9ation ou la reprise de leur point de […]<\/p>\n","protected":false},"author":50,"featured_media":289848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-292879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nRencontrez 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