{"id":292880,"date":"2013-03-25T01:00:00","date_gmt":"2013-03-25T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-coiffure-accelere-son-developpement-a-linternational-3770"},"modified":"2013-03-25T01:00:00","modified_gmt":"2013-03-25T00:00:00","slug":"la-franchise-de-coiffure-accelere-son-developpement-a-linternational-3770","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-coiffure-accelere-son-developpement-a-linternational-3770","title":{"rendered":"La franchise de coiffure acc\u00e9l\u00e8re son d\u00e9veloppement \u00e0 l’international"},"content":{"rendered":"
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Le r\u00e9seau de franchise Dessange lanc\u00e9 en 1975 annon\u00e7ait en mars 2013 une acc\u00e9l\u00e9ration de son d\u00e9veloppement international <\/strong>et affichait des r\u00e9sultats 2012 en hausse de 14\u00a0% par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Un nouveau tournant pour cet acteur du march\u00e9 de la beaut\u00e9 en r\u00e9seau<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le premier r\u00e9seau de coiffure d\u00e9velopp\u00e9 en franchises<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Apr\u00e8s avoir ouvert son premier salon en 1954, Jacques Dessange a permis au groupe de coiffure de se d\u00e9velopper en \u00e9tant le premier \u00e0 mettre en place, d\u00e8s 1975, le syst\u00e8me de franchise dans ce secteur<\/strong>. L’arriv\u00e9e \u00e0 maturit\u00e9 en France de la marque Dessange (avec plus de 210 salons) a \u00e9t\u00e9 contrebalanc\u00e9e par le d\u00e9veloppement de la marque Camille Albane d\u00e8s 1993 (avec plus de 220 salons pour un objectif \u00e0 terme de 300 unit\u00e9s). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des chiffres prometteurs<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avec un chiffre d’affaires 2012\u00a0de 61 millions d’euros en hausse de 14\u00a0% <\/strong>par rapport en 2012, un volume d’activit\u00e9 cumul\u00e9 d’un milliard d’euros et la pr\u00e9sence de 2000 salons franchis\u00e9s dans plus de 40 pays… l’enseigne de coiffure Dessange\u00a0International\u00a0se positionne comme le leader du march\u00e9 de la coiffure haut de gamme dans le monde. Des r\u00e9sultats que la t\u00eate de r\u00e9seau met en relation avec la performance de ses\u00a0trois r\u00e9seaux de marques (Dessange Paris, Camille Albane et Fantastic Sams) et la bonne orientation de ses activit\u00e9s de diversification (produits internes, des licences). La hausse de 14% du volume d’affaires s’\u00e9tablit sur les trois activit\u00e9s du groupe qui sont les activites salons et succursales (26 % du chiffre d’\u00a6affaires) et franchises (51 % du chiffre d’affaires en hausse de 37 %) ; les produits en propre (19%) et les licences (4 %). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De nouvelles perspectives de d\u00e9veloppement pour le r\u00e9seau<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour Benjamin Dessange, le pr\u00e9sident du directoire de Dessange International, ce nouvel exercice symbolise\u00a0la poursuite de la croissance du groupe <\/strong>et montre toute la pertinence de la conqu\u00eate am\u00e9ricaine pour l’enseigne de coiffure. Avec ces r\u00e9sultats,\u00a0le r\u00e9seau affirme concr\u00e8tement\u00a0son statut de \u00ab\u00a0multinationale de poche\u00a0\u00bb avec\u00a0une mutation qui ne fait que commencer et des perspectives de d\u00e9veloppement favorables \u00e0 sa propre gamme de produits. Pour l’exercice 2013, le groupe de coiffure\u00a0va poursuivre le d\u00e9veloppement des franchises internationales tant pour Dessange que pour Camille Albane. Les pays vis\u00e9s sont les Etats-Unis, l’Europe, l’Am\u00e9rique du Sud, la zone EMOA, le Japon et la Chine. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De belles ambitions pour l’enseigne aux Etats-Unis<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur le territoire tout particulier des\u00a0Etats-Unis, l’objectif est de passer d’ici 5 ans de 1200\u00a0\u00e0 2000 salons<\/strong> Fantastic Sams. L’int\u00e9gration de ce nouveau r\u00e9seau devrait servir de levier pour ouvrir,\u00a0\u00e0 5 ans, 300 salons Camille Albane sur le territoire nord-am\u00e9ricain et 30 salons Dessange. Le premier salon Camille Albane ouvrira d’ailleurs\u00a0ses portes en avril 2013 et\u00a0le flagship Dessange Paris a \u00e9t\u00e9 relocalis\u00e9 \u00e0 Washington en janvier dernier avec une surface de plus de 600m2 et m\u00eame un centre de formation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N’h\u00e9sitez pas \u00e0 consulter les r\u00e9seaux de franchise de coiffure et beaut\u00e9 <\/a>qui sont en cours de recrutement et visionnez aussi nos vid\u00e9os sur les franchises de forme, sant\u00e9, coiffure et beaut\u00e9<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e9seau de franchise Dessange lanc\u00e9 en 1975 annon\u00e7ait en mars 2013 une acc\u00e9l\u00e9ration de son d\u00e9veloppement international et affichait des r\u00e9sultats 2012 en hausse de 14\u00a0% par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Un nouveau tournant pour cet acteur du march\u00e9 de la beaut\u00e9 en r\u00e9seau. Le premier r\u00e9seau de coiffure d\u00e9velopp\u00e9 en franchises Apr\u00e8s avoir […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-292880","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLa 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