{"id":292888,"date":"2013-03-23T01:00:00","date_gmt":"2013-03-23T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-shopping-de-demain-en-test"},"modified":"2013-03-23T01:00:00","modified_gmt":"2013-03-23T00:00:00","slug":"le-shopping-de-demain-en-test","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-shopping-de-demain-en-test","title":{"rendered":"Le shopping de demain en test"},"content":{"rendered":"
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<\/a> <\/div>\n
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eBay, le c\u00e9l\u00e8bre e-commer\u00e7ant am\u00e9ricain a propos\u00e9 \u00e0 ses clients allemands d’exp\u00e9rimenter les modes de consommation du futur <\/strong>gr\u00e2ce \u00e0 un magasin \u00e9ph\u00e9m\u00e8re install\u00e9 pour une dizaine de jours \u00e0 Berlin \u00e0 la fin de l’ann\u00e9e 2012. Une occasion en or pour les consommateurs de faire leurs achats de No\u00ebl ou m\u00eame de se former aux nouvelles formes de vente en ligne.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept de pop-up store<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Du 6 au 16 d\u00e9cembre 2012, la Oranienburger Stasse de Berlin a accueilli un magasin pour le moins orignal : un pop-up store qui permettait \u00e0 des clients d’exp\u00e9rimenter le shopping de demain via l’utilisation de nouvelles technologies qui devraient r\u00e9volutionner nos habitudes de consommation \u00e0 l’avenir. Cette initiative a \u00e9t\u00e9 entreprise par le c\u00e9l\u00e8bre e-commer\u00e7ant am\u00e9ricain eBay qui, en plus de la promotion de son savoir-faire, souhaitait par ce biais faire partager \u00e0 ses clients, pendant un temps restreint, de nouveaux modes de consommation.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les courses de No\u00ebl du futur<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce magasin \u00e9ph\u00e9m\u00e8re avait \u00e9t\u00e9 divis\u00e9 en trois zones distinctes<\/strong>. La premi\u00e8re proposait aux consommateurs int\u00e9ress\u00e9s de pouvoir r\u00e9aliser leurs achats de No\u00ebl via l’\u00e9cran tactile d’un mobile. Apr\u00e8s avoir t\u00e9l\u00e9charg\u00e9 l’application d\u00e9di\u00e9e, les clients pouvaient en effet scanner le QR code du produit de leur choix parmi les 150 propos\u00e9s puis payer par Paypal pour \u00eatre ensuite livr\u00e9s \u00e0 domicile. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La vitrine interactive et l’achat connect\u00e9 de chez soi<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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eBay avait ensuite mis en place deux autres espaces qui permettaient d’exp\u00e9rimenter deux nouveaux modes d’achats qui pourraient bien voir le jour \u00e0 l’avenir. Le premier consistait en l’installation d’une vitrine de magasin de mode gr\u00e2ce \u00e0 laquelle le consommateur pouvait obtenir des compl\u00e9ments d’informations sur le prix ou la disponibilit\u00e9 des produits pr\u00e9sent\u00e9s, juste avec son appareil mobile. Plus fort encore, le second sc\u00e9nario pr\u00e9voyait la possibilit\u00e9 pour un client confortablement install\u00e9 dans son salon de r\u00e9aliser ses achats via une tablette connect\u00e9e \u00e0 un t\u00e9l\u00e9viseur <\/strong>pour b\u00e9n\u00e9ficier de promotions diffus\u00e9es sur son \u00e9cran et ensuite se faire livrer \u00e0 son domicile ou en magasin. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Passer de client \u00e0 vendeur<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le pop-up store de eBay a par la suite \u00e9t\u00e9 transform\u00e9 pendant trois jours en une sorte de centre de formation <\/strong>qui permettait aux clients int\u00e9ress\u00e9s de pouvoir b\u00e9n\u00e9ficier de conseils avis\u00e9s sur la vente de produits sur le site du e-commer\u00e7ant am\u00e9ricain, tant sur l’inscription que sur la description ou encore l’exp\u00e9dition. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur ce th\u00e8me du commerce de demain, consultez les articles suivants : <\/i>
Le cross-canal est-il l’avenir du commerce de demain ?<\/i><\/a>
Nos franchises de demain ? Dans des lieux de caract\u00e8re, pour un public cibl\u00e9… et usant des nouvelles technologies !<\/i><\/a>
<\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

eBay, le c\u00e9l\u00e8bre e-commer\u00e7ant am\u00e9ricain a propos\u00e9 \u00e0 ses clients allemands d’exp\u00e9rimenter les modes de consommation du futur gr\u00e2ce \u00e0 un magasin \u00e9ph\u00e9m\u00e8re install\u00e9 pour une dizaine de jours \u00e0 Berlin \u00e0 la fin de l’ann\u00e9e 2012. Une occasion en or pour les consommateurs de faire leurs achats de No\u00ebl ou m\u00eame de se former 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