{"id":292894,"date":"2013-03-22T01:00:00","date_gmt":"2013-03-22T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-mode-enfantine-donne-rendez-vous-a-ses-futurs-franchises-8760"},"modified":"2013-03-22T01:00:00","modified_gmt":"2013-03-22T00:00:00","slug":"la-franchise-de-mode-enfantine-donne-rendez-vous-a-ses-futurs-franchises-8760","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-mode-enfantine-donne-rendez-vous-a-ses-futurs-franchises-8760","title":{"rendered":"La franchise de mode enfantine donne rendez-vous \u00e0 ses futurs franchis\u00e9s"},"content":{"rendered":"
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Un concept fort, une notori\u00e9t\u00e9 solide et une nouveaut\u00e9 vectrice de croissance. Fond\u00e9e en 1995, la franchise Orchestra est l’un des acteurs majeurs de la mode pour enfants, de la naissance \u00e014 ans.
Savant m\u00e9lange de mode et de divertissement, le concept des magasins Orchestra s\u00e9duit,depuis pr\u00e8s de 20 ans, parents et enfants : aires de jeux pour les bambins et une atmosph\u00e8re d\u00e9tendue pour les parents qui peuvent, \u00e0 loisir, faire leurs achats parmi les 7000 r\u00e9f\u00e9rences propos\u00e9es par la marque chaque ann\u00e9e.<\/p>\n

En se rapprochant de Pr\u00e9maman*, enseigne sp\u00e9cialiste, en Juillet 2012, le r\u00e9seau de v\u00eatements pour enfants marque une nouvelle \u00e9tape dans sa strat\u00e9gie de d\u00e9veloppement et \u00e9largit d\u00e9sormais son offre aux domaines de la maternit\u00e9 et de la pu\u00e9riculture en conservant les codes et concepts novateurs ayant fait sa notori\u00e9t\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un mod\u00e8le innovant, en phase avec l’\u00e9volution du march\u00e9
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Dot\u00e9 d’une distribution multicanal, favorisant la proximit\u00e9 avec le consommateur et d’un syst\u00e8me de fid\u00e9lit\u00e9 unique<\/strong>, le Groupe d\u00e9sormais d\u00e9nomm\u00e9 Orchestra-Pr\u00e9maman sait s’adapter aux mutations du march\u00e9.
Cr\u00e9\u00e9 en 2009 et mis en place sur l’ensemble du r\u00e9seau Europe en 2011, le Club Orchestra hisse la marque \u00e0 la pointe de la relation client. Moyennant une cotisation annuelle de 30\u20ac, il ouvre droit, pour ses membres, \u00e0 une r\u00e9duction toute l’ann\u00e9e de 50% sur l’ensemble des collections mode et jusqu’\u00e0 20% sur la pu\u00e9riculture.
Depuis son lancement, ce mod\u00e8le innovant a entra\u00een\u00e9 une hausse significative des ventes et du chiffre d’affaire (+30% du 1er mars au 31 ao\u00fbt 2012) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un rapport qualit\u00e9\/style\/prix imbattable pour une mode sans cesse renouvel\u00e9e
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Une \u00e9quipe de 30 stylistes \u00e0 l’affut des derni\u00e8res tendances, des prix n\u00e9goci\u00e9s par 5 bureaux d’achat dans le monde pour assurer une offre accessible \u00e0 tous, 7000 r\u00e9f\u00e9rences textiles et 2000 r\u00e9f\u00e9rences pu\u00e9riculture par an, font d’Orchestra-Pr\u00e9maman une v\u00e9ritable locomotive de la cr\u00e9ation en mode enfantine et sur le march\u00e9 du b\u00e9b\u00e9.<\/p>\n

Pour assurer le meilleur rapport qualit\u00e9\/style\/prix \u00e0 ses clients, Orchestra-Pr\u00e9maman effectue des contr\u00f4les qualit\u00e9 \u00e0 chaque \u00e9tape de la production.
Et parce que la mode est aussi une affaire de choix, chaque semaine, 100 nouveaut\u00e9s sont propos\u00e9es en magasins. C’est pour cela que chaque ann\u00e9e, Orchestra-Pr\u00e9maman vend plus de 40 millions de pi\u00e8ces dont 60% en France. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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100% gagnant\/gagnant : des partenariats s\u00e9curisants
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Orchestra-Pr\u00e9maman, c’est aujourd’hui un r\u00e9seau de 780 points de vente dans 50 pays : 229 succursales aux enseignes Orchestra et Pr\u00e9maman appartenant au Groupe et 511 partenaires et commissionnaires-affili\u00e9s, dont 133 en France.
Pour rejoindre ce groupe leader, plusieurs types de contrats s’offrent aux partenaires<\/strong>, avec ou sans apport et d\u00e9sormais la possibilit\u00e9 d’ouvrir des magasins mixtes Orchestra-Pr\u00e9maman <\/strong>pour une offre compl\u00e8te.<\/p>\n

Sont propos\u00e9s aux investisseurs un double contrat en commission affiliation et location g\u00e9rance <\/strong>avec un premier pallier d’apport fix\u00e9 \u00e0 50 000\u20ac<\/strong> (pour un magasin Orchestra de 500m2 ) ou la possibilit\u00e9 sans investissement initial de devenir g\u00e9rant-mandataire<\/strong> sur un contrat de 2 ans renouvelable.<\/p>\n

Pour accompagner ses partenaires au mieux et leur assurer une collaboration s\u00e9curisante, Orchestra-Pr\u00e9maman a mis en place un programme de formation de 2 mois et des outils sp\u00e9cifiques, les d\u00e9gageant notamment de la responsabilit\u00e9 des stocks : une formule 100% gagnant\/gagnant. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un concept fort, une notori\u00e9t\u00e9 solide et une nouveaut\u00e9 vectrice de croissance. Fond\u00e9e en 1995, la franchise Orchestra est l’un des acteurs majeurs de la mode pour enfants, de la naissance \u00e014 ans. Savant m\u00e9lange de mode et de divertissement, le concept des magasins Orchestra s\u00e9duit,depuis pr\u00e8s de 20 ans, parents et enfants : aires […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-292894","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nLa franchise de mode enfantine donne rendez-vous \u00e0 ses futurs franchis\u00e9s<\/title>\n<meta name=\"description\" content=\"Un concept fort, une notori\u00e9t\u00e9 solide et une nouveaut\u00e9 vectrice de croissance. 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