{"id":292896,"date":"2013-03-22T01:00:00","date_gmt":"2013-03-22T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-distri-ration-bouleverse-la-donne-de-la-distribution"},"modified":"2013-03-22T01:00:00","modified_gmt":"2013-03-22T00:00:00","slug":"la-distri-ration-bouleverse-la-donne-de-la-distribution","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-distri-ration-bouleverse-la-donne-de-la-distribution","title":{"rendered":"La distri-ration bouleverse la donne de la distribution"},"content":{"rendered":"
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La crise et les \u00e9volutions de la consommation alimentaire ont permis le d\u00e9veloppement exponentiel du snacking, aussi appel\u00e9 la distri-ration.<\/strong> Cette tendance forte de restauration sur le pouce se traduit concr\u00e8tement par une large offre de la part des grandes et moyennes surfaces, mais aussi de nombreux autres acteurs de la distribution, m\u00eame non-alimentaire.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les produits de snacking investissent les lin\u00e9aires des enseignes de distribution alimentaire<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les produits de snacking, d\u00e9sormais appel\u00e9s de distri-ration, occupent une place de plus en plus importante sur les lin\u00e9aires des grandes et moyennes surfaces de distribution alimentaire. Cela r\u00e9pond \u00e0 des besoins \u00e9mergents d’une population fran\u00e7aise, dont le budget alimentaire a fortement baiss\u00e9 \u00e0 cause de la crise et qui modifie peu \u00e0 peu ses comportements de restauration \u00e0 l’heure du d\u00e9jeuner avec un temps d\u00e9croissant consacr\u00e9 au repas du midi. Une aubaine pour les distributeurs, qui peuvent ainsi r\u00e9aliser des marges int\u00e9ressantes sans pour autant r\u00e9volutionner leur logistique d\u00e9j\u00e0 rod\u00e9e \u00e0 la commercialisation de produits frais.<\/p>\n

La r\u00e9daction vous conseille l’article <\/i>le sandwich reste un produit phare du snacking<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une offre pl\u00e9thorique<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tous les acteurs des grandes et moyennes surfaces essaient donc d’occuper le cr\u00e9neau du snacking. Cela avait commenc\u00e9 avec la marque Dailymonop’, commercialis\u00e9e dans les points de vente de Monoprix. L’enseigne compte d\u00e9sormais plus de 200 r\u00e9f\u00e9rences dans ce domaine qui permettent aux clients d’acheter des formules de d\u00e9jeuner compl\u00e8tes \u00e0 des tarifs proches de ceux pratiqu\u00e9s dans la restauration rapide. En plus, certains points de vente proposent m\u00eame des tables et chaises pour consommer ces produits. Mais le r\u00e9seau de franchise Monoprix<\/a> n’est plus le seul acteur \u00e0 occuper ce segment de march\u00e9 : Casino Shop (nouvelle enseigne du groupe Casino<\/a>) et Intermarch\u00e9 Express (les nouveaux magasins du groupe Intermarch\u00e9<\/a>) ont ainsi vu le jour ces derni\u00e8res ann\u00e9es avec des offres de snacking particuli\u00e8rement bien achaland\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des concurrents de poids<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En plus des moyennes et grandes surfaces, la distri-ration attire aussi de nombreux autres acteurs comme les hard-discounteurs (Dia<\/a>, Lidl, Ed) qui pratiquent bien souvent une politique de prix particuli\u00e8rement attractive. M\u00eame des enseignes pourtant plut\u00f4t pr\u00e9sentes sur le non-alimentaire s’y mettent \u00e0 l’image du g\u00e9ant su\u00e9dois de l’ameublement et de la d\u00e9coration, Ikea. Le march\u00e9 de la distri-ration est donc cons\u00e9quent, \u00e0 tel point qu’il commence \u00e0 concurrencer s\u00e9rieusement les enseignes traditionnelles de la restauration. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour d\u00e9couvrir de plus amples informations sur le secteur, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux de franchise de supermarch\u00e9s<\/a>. Regarder \u00e9galement nos vid\u00e9os sur les franchises de supermarch\u00e9s<\/a><\/span> <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans LSA n\u00b0 2257<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La crise et les \u00e9volutions de la consommation alimentaire ont permis le d\u00e9veloppement exponentiel du snacking, aussi appel\u00e9 la distri-ration. Cette tendance forte de restauration sur le pouce se traduit concr\u00e8tement par une large offre de la part des grandes et moyennes surfaces, mais aussi de nombreux autres acteurs de la distribution, m\u00eame non-alimentaire. Les […]<\/p>\n","protected":false},"author":1,"featured_media":292897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLa distri-ration bouleverse la donne de la distribution<\/title>\n<meta name=\"description\" content=\"La crise et les \u00e9volutions de la consommation alimentaire ont permis le d\u00e9veloppement exponentiel du snacking, aussi appel\u00e9 la distri-ration. 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