{"id":292914,"date":"2013-03-13T01:00:00","date_gmt":"2013-03-13T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-marche-des-biens-doccasion-fait-des-emules"},"modified":"2013-03-13T01:00:00","modified_gmt":"2013-03-13T00:00:00","slug":"le-marche-des-biens-doccasion-fait-des-emules","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-marche-des-biens-doccasion-fait-des-emules","title":{"rendered":"Le march\u00e9 des biens d’occasion fait des \u00e9mules."},"content":{"rendered":"
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Une \u00e9tude approfondie a \u00e9t\u00e9 men\u00e9e par Delphine David, du Groupe Xerfi-Precepta <\/strong>et les r\u00e9sultats ont \u00e9t\u00e9 communiqu\u00e9s apr\u00e8s plusieurs mois d’enqu\u00eate. Sujet exact de la recherche : La distribution de biens de consommation d’occasion <\/strong>(\u00e9quipement de la personne, \u00e9quipement de la maison, multim\u00e9dia, culture-loisirs) : analyse des tendances de consommation et du march\u00e9, forces en pr\u00e9sence et enjeux strat\u00e9giques<\/strong> \u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Principaux enseignements de cette analyse<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march<\/strong>\u00e9 de l’occasion profite de plusieurs moteurs de progression<\/strong> : les motivations \u00e9cologiques, l’\u00e9volution des offres commerciales et les contraintes financi\u00e8res des m\u00e9nages. Il a \u00e9t\u00e9 aussi constat\u00e9 qu’un achat de produit d’occasion est associ\u00e9 \u00e0 la notion d’achat plaisir et non plus seulement \u00e0 la notion de faire des \u00e9conomies. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’achat d’occasion qui \u00e9tait consid\u00e9r\u00e9 comme d\u00e9valorisant, il y a quels ann\u00e9es et devenus un acte malin, d\u00e9complex\u00e9 et une exp\u00e9rience collective valoris\u00e9e. La pratique de l’occasion a chang\u00e9 dans son aspect social, elle est pass\u00e9e de tr\u00e8s individuelle \u00e0 collective<\/strong>. Le partage d’un m\u00eame centre d’int\u00e9r\u00eat donne un aspect communautaire \u00e0 ce nouveau genre de march\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 2012, le march\u00e9 fran\u00e7ais de l’occasion est estim\u00e9 \u00e0 5,5 milliards d’euros, soit 0,5 % de la consommation totale des m\u00e9nages (source Xerfi-Precepta). Une croissance annuelle de 6,5 % est attendue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les secteurs de l’occasion change aussi. \u00a0Ce ne sont plus seulement des associations sociales et solidaires comme par exemple Emma\u00fcs qui exploitent ce march\u00e9, mais des sites internet d’annonces, des brocanteurs, des organisateurs de vide-greniers et m\u00eame des enseignes d’achat-vente ou de d\u00e9p\u00f4t-vente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le r\u00f4le du Web<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Internet et son marche de l’occasion en ligne, repr\u00e9sente \u00e0 lui seul un tiers du march\u00e9. Tous les secteurs sont concern\u00e9s <\/strong>mais le plus pris\u00e9 reste la mode haut de gamme, et aussi le march\u00e9 de l’enfant ou du sport, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les acteurs de ce march\u00e9 ont bien compris, que de nos jours, l’offre doit \u00eatre mobile. Des applications pour Smartphones ou autres terminaux ont \u00e9t\u00e9 mis en place pour que le client puisse profiter des opportunit\u00e9s ‘imm\u00e9diates’ de ce march\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais la vente physique reste compl\u00e9mentaire \u00e0 la vente \u00e9lectronique et fait converger des millions de visiteurs dans les magasins. Le dispositif Web-to-store est id\u00e9al pour les franchises de ce secteur de march\u00e9 de l’occasion . Il y a aussi le cross canal qui permet de r\u00e9inventer le r\u00f4le des points de vente et une politique de web-in-store.<\/p>\n

Vous souhaitez devenir franchis\u00e9 et ce secteur vous int\u00e9resse tout particuli\u00e8rement ? D\u00e9couvrez les r\u00e9seaux qui recrutent actuellement en France dans ce secteur \u00ab\u00a0<\/i>franchise de troc<\/i><\/a>\u00ab\u00a0. <\/i><\/span>Vous pouvez aussi consulter notre dossier : \u00ab <\/i>franchise et <\/i>achat vente d\u2019occasion <\/a>\u00bb<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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D’apr\u00e8s un communiqu\u00e9 de presse du 27 f\u00e9vrier 2013. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Une \u00e9tude approfondie a \u00e9t\u00e9 men\u00e9e par Delphine David, du Groupe Xerfi-Precepta et les r\u00e9sultats ont \u00e9t\u00e9 communiqu\u00e9s apr\u00e8s plusieurs mois d’enqu\u00eate. Sujet exact de la recherche : La distribution de biens de consommation d’occasion (\u00e9quipement de la personne, \u00e9quipement de la maison, multim\u00e9dia, culture-loisirs) : analyse des tendances de consommation et du march\u00e9, forces […]<\/p>\n","protected":false},"author":44,"featured_media":292915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe march\u00e9 des biens d'occasion fait des \u00e9mules.<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude approfondie a \u00e9t\u00e9 men\u00e9e par Delphine David, du Groupe Xerfi-Precepta et les r\u00e9sultats ont \u00e9t\u00e9 communiqu\u00e9s apr\u00e8s plusieurs mois d'enqu\u00eate. 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