{"id":292928,"date":"2013-03-08T11:35:00","date_gmt":"2013-03-08T10:35:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-franchises-francaises-au-bresil-2012"},"modified":"2013-03-08T11:35:00","modified_gmt":"2013-03-08T10:35:00","slug":"les-franchises-francaises-au-bresil-2012","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-franchises-francaises-au-bresil-2012","title":{"rendered":"Les franchises fran\u00e7aises au Br\u00e9sil (2012)"},"content":{"rendered":"
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Point de vue de l’expert :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le Br\u00e9sil compte plus de 90 mille franchis\u00e9s sur plusieurs secteurs<\/em><\/strong>, le nombre de r\u00e9seaux en franchise y est tr\u00e8s \u00e9lev\u00e9, c’est m\u00eame le 4\u00e8me pays sur l’\u00e9chelle mondiale. L’int\u00e9r\u00eat de la franchise est grandissant au Br\u00e9sil, de plus en plus de franchiseurs \u00e9trangers notamment fran\u00e7ais choisissent de s’y implanter. Jos\u00e9 Schwartz, Consultant\u00a0<\/em>br\u00e9silien\u00a0<\/em>en franchise, pr\u00e9sente dans cette vid\u00e9o les opportunit\u00e9s de la franchise au Br\u00e9sil.<\/em><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez cette interview vid\u00e9o de Jos\u00e9 Schwartz<\/a>\u00a0sur acfranchise.TV r\u00e9alis\u00e9e en 2012 et encore plus d’interviews de\u00a0Jos\u00e9 Schwartz<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jos\u00e9 Schwartz <\/strong>: \u00ab\u00a0Nous avons environ 90% de franchiseurs br\u00e9siliens et 10% de franchiseurs \u00e9trangers. Les franchiseurs fran\u00e7ais se comptent sur le bout des doigts.\u00a0Nous avons des cas de succ\u00e8s qui sont un t\u00e9moignage important pour ceux qui veulent venir au br\u00e9sil.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise 5 \u00e0 sec<\/a>, le groupe Accor, l’Occitane en Provence sont des marques, des enseignes fort connues qui repr\u00e9sentent tr\u00e8s bien la franchise fran\u00e7aise au Br\u00e9sil mais c’est peu, nous avons d’autres opportunit\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Je dirais qu’il y a plus d’opportunit\u00e9s \u00e0 mon avis pour les franchiseurs qui sont sur les services<\/strong> parce que c’est plus facile de s’adapter. Les franchiseurs qui veulent s’installer sur le plan de fournisseurs de produits sur place. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Je crois qu’il est plus difficile pour les franchiseurs qui veulent importer des produits fran\u00e7ais au Br\u00e9sil car\u00a0nous avons des taux de taxes d’importation assez \u00e9lev\u00e9s<\/strong>, il y a une protection, c’est une sorte de barri\u00e8re pour les marchandises import\u00e9es. Je dirais que c’est plus difficile pour les franchiseurs qui sont sur les v\u00eatements, la chaussure, la maison Je pourrais m\u00eame dire que la boulangerie, les services \u00e0 la personne<\/a>, les\u00a0fleurs<\/a>\u00a0sont des services forts \u00e0 d\u00e9velopper<\/strong>, il n’y en a pas au Br\u00e9sil et cela pourrait \u00eatre de grandes opportunit\u00e9s pour les franchiseurs fran\u00e7ais. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un premier conseil, c’est \u00e9tudier le march\u00e9 Br\u00e9silien, car le Br\u00e9sil est un grand pays, il y a plusieurs r\u00e9gions, il faut bien cibler o\u00f9 nous sommes, d’autre part, il faut penser que le concept fran\u00e7ais doit \u00eatre adapt\u00e9 aux conditions du Br\u00e9sil, nous ne pouvons pas nous dire je fais comme \u00e7a en France, je vais faire comme \u00e7a au Br\u00e9sil, ceci est \u00e0 mon avis impossible. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’autre part, nous avons une loi br\u00e9silienne de la franchise<\/strong> comme celle que vous avez en France la loi Doubin<\/a>, nous devons pr\u00e9parer toute une documentation en franchise mais je dirais que le plus important est que le franchiseur fran\u00e7ais pense qu’il faut y aller d’abord, essayer le concept, faire une unit\u00e9 pilote et apr\u00e8s d\u00e9velopper son r\u00e9seau de franchises soit lui-m\u00eame comme un master franchis\u00e9 ou avec un partenaire br\u00e9silien, ceci je pense est le grand concept.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Consultez d’autres vid\u00e9os sur la\u00a0La franchise en Am\u00e9rique Latine<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Point de vue de l’expert : Le Br\u00e9sil compte plus de 90 mille franchis\u00e9s sur plusieurs secteurs, le nombre de r\u00e9seaux en franchise y est tr\u00e8s \u00e9lev\u00e9, c’est m\u00eame le 4\u00e8me pays sur l’\u00e9chelle mondiale. L’int\u00e9r\u00eat de la franchise est grandissant au Br\u00e9sil, de plus en plus de franchiseurs \u00e9trangers notamment fran\u00e7ais choisissent de s’y […]<\/p>\n","protected":false},"author":54,"featured_media":292927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-292928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLes 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