{"id":292939,"date":"2013-03-05T01:00:00","date_gmt":"2013-03-05T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-master-franchise-une-solution-pour-exporter-votre-franchise-8912"},"modified":"2013-03-05T01:00:00","modified_gmt":"2013-03-05T00:00:00","slug":"la-master-franchise-une-solution-pour-exporter-votre-franchise-8912","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-master-franchise-une-solution-pour-exporter-votre-franchise-8912","title":{"rendered":"La master-franchise : une solution pour exporter votre franchise."},"content":{"rendered":"
Vous avez cr\u00e9\u00e9 un r\u00e9seau de franchise dans votre pays, il y fonctionne bien mais a atteint un seuil critique qui vous oblige pour vous d\u00e9velopper \u00e0 sortir des fronti\u00e8res et donc exporter votre concept. Seul l’international repr\u00e9sente alors\u00a0un levier de progression de chiffre d’affaires. La master franchise peut \u00eatre une solution \u00e0 envisager.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
En effet, l’expansion \u00e0 l’international d’un r\u00e9seau co\u00fbte moins cher au franchiseur en passant par la formule de master franchise <\/strong>qu’en exportation directe.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n Si vous exportez en direct, c’est-\u00e0-dire seul, vous aurez \u00e0 investir beaucoup de temps d’argent pour cr\u00e9er d’abord un site de franchise pilote et ensuite un r\u00e9seau: Ce qu’il faut savoir sur l’exportation de la franchise\u00a0vous l’apprendrez gr\u00e2ce au programme franchise au salon cr\u00e9er de Lille<\/p>\n Pour en savoir plus sur la master franchise, la r\u00e9daction vous recommande les articles suivants : <\/i> <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Vous avez cr\u00e9\u00e9 un r\u00e9seau de franchise en France, il y fonctionne bien mais a atteint un seuil critique qui vous oblige pour vous d\u00e9velopper \u00e0 sortir des fronti\u00e8res et donc exporter votre concept. Seul l’international repr\u00e9sente alors un levier de …<\/p>\n","protected":false},"author":1,"featured_media":292940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[136],"class_list":["post-292939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nLes raisons sont multiples et \u00e9videntes<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
– Prospecter et trouver les bonnes zones d’implantation,
– Faire des \u00e9tudes de rentabilit\u00e9 dans un environnement \u00e9conomique diff\u00e9rent de la France
– Manager des \u00e9quipes de loin
De plus, vous serez amen\u00e9 parfois \u00e0 prendre des risques financiers en ouvrant votre capital \u00e0 des investisseurs pour financer le d\u00e9veloppement ce qui amoindrit votre autonomie d\u00e9cisionnelle.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\nC’est le franchiseur qui donne les directives<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
C’est pourquoi, le franchiseur sera parfois\u00a0amen\u00e9 \u00e0 donner un socle conceptuel sur lequel le master franchis\u00e9 ne peut d\u00e9roger et \u00e0 laisser plus de libert\u00e9 sur d’autres domaines. En un mot, faire confiance \u00e0 son professionnalisme et sa connaissance du commerce local. Car c’est bien de cela dont il s’agit. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
<\/a> <\/a>La master franchise : Avantages et contraintes<\/i><\/a>
<\/a>Exporter un concept de franchise \u00e0 l’\u00e9tranger, oui mais…<\/i><\/a> <\/i><\/p>\n