{"id":292942,"date":"2013-03-02T01:00:00","date_gmt":"2013-03-02T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quel-prix-pour-le-droit-dentree-en-franchise"},"modified":"2013-03-02T01:00:00","modified_gmt":"2013-03-02T00:00:00","slug":"quel-prix-pour-le-droit-dentree-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quel-prix-pour-le-droit-dentree-en-franchise","title":{"rendered":"Quel prix pour le droit d’entr\u00e9e en franchise ?"},"content":{"rendered":"
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Le droit d’entr\u00e9e est pr\u00e9cis\u00e9 dans le contrat de franchise<\/b>. Il est pay\u00e9 en tout ou partie lors de sa signature. Un droit d’entr\u00e9e ne devrait pas \u00eatre trop faible car cela entraverait le financement des actions de recherche et de d\u00e9veloppement du r\u00e9seau et pourrait l’entra\u00eener vers une relative stagnation. Il ne doit pas \u00eatre trop \u00e9lev\u00e9 non plus car le franchis\u00e9 doit pouvoir le rentabiliser.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Valeur du droit d’entr\u00e9e<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La plupart des\u00a0franchiseurs pr\u00e9voient un droit d’entr\u00e9e identique pour tous,<\/strong> dans toutes les conditions et toutes les r\u00e9gions<\/strong>. D’autres en revanche modulent ce droit d’entr\u00e9e selon la localisation et le potentiel de la zone de chalandise. Mais certains font varier le droit d’entr\u00e9e avec le temps, l’anciennet\u00e9 du r\u00e9seau, la notori\u00e9t\u00e9 dont ils b\u00e9n\u00e9ficient, etc. Plus le r\u00e9seau est connu, ancien et appr\u00e9ci\u00e9 et plus le droit d’entr\u00e9e a tendance \u00e0 monter dit-on souvent mais ce n’est pas toujours v\u00e9rifi\u00e9. En fait il doit \u00eatre fix\u00e9 de mani\u00e8re juste pour que certains franchis\u00e9s ne soient pas l\u00e9s\u00e9s et d’autres avantag\u00e9s.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le droit d’entr\u00e9e peut correspondre en transparence \u00e0 des rubriques d\u00e9taill\u00e9es <\/em><\/strong>: territoire, marque, assistance, par exemple. <\/span>Il est parfois\u00a0possible d’obtenir des versements en plusieurs fois : une partie \u00e0 la signature du contrat et le solde \u00e0 l’ouverture du point de vente. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En fait, il devrait \u00eatre fix\u00e9 en tenant compte des co\u00fbts r\u00e9els que le franchiseur engage pour trouver et aider ses nouveaux franchis\u00e9s. En France il est difficile de le fixer assez haut pour que le franchiseur prennent une marge dessus. Il devrait aussi \u00eatre fix\u00e9 pour que le franchis\u00e9 puisse rentabiliser son affaire. Bref, ni trop, ni trop peu !<\/p>\n

La r\u00e9daction vous conseille cet article :<\/i> Quid du droit d’entr\u00e9e dans la franchise ?<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le droit d’entr\u00e9e est pr\u00e9cis\u00e9 dans le contrat de franchise. Il est pay\u00e9 en tout ou partie lors de sa signature. Un droit d’entr\u00e9e ne devrait pas \u00eatre trop faible car cela entraverait le financement des actions de recherche et de d\u00e9veloppement du r\u00e9seau et pourrait l’entra\u00eener vers une relative stagnation. Il ne doit pas \u00eatre trop […]<\/p>\n","protected":false},"author":1,"featured_media":292943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQuel prix pour le droit d'entr\u00e9e en franchise ?<\/title>\n<meta name=\"description\" content=\"Le droit d'entr\u00e9e est pr\u00e9cis\u00e9 dans le contrat de franchise. 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