{"id":292951,"date":"2013-02-28T01:00:00","date_gmt":"2013-02-28T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/nouvelle-campagne-tv-de-la-franchise-immobiliere-sur-la-garantie-apres-vente-8779"},"modified":"2013-02-28T01:00:00","modified_gmt":"2013-02-28T00:00:00","slug":"nouvelle-campagne-tv-de-la-franchise-immobiliere-sur-la-garantie-apres-vente-8779","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/nouvelle-campagne-tv-de-la-franchise-immobiliere-sur-la-garantie-apres-vente-8779","title":{"rendered":"Nouvelle campagne TV de la franchise immobili\u00e8re sur La Garantie Apr\u00e8s-Vente"},"content":{"rendered":"
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En ce d\u00e9but d’ann\u00e9e, la franchise LAFOR\u00caT<\/a>, r\u00e9seau d’agences immobili\u00e8res,\u00a0prend la parole avec un dispositif de communication d’envergure, visible d\u00e8s le 23 f\u00e9vrier \u00e0 la t\u00e9l\u00e9vision et dans les 750 agences du R\u00e9seau <\/strong>afin de promouvoir un service exclusif \u0096 v\u00e9ritable anti-stress de l’immobilier : la garantie apr\u00e8s vente d’1 an<\/strong>, qui prot\u00e8ge les acqu\u00e9reurs d’un bien en Contrat Privil\u00e8ge contre les vices-cach\u00e9s<\/strong>.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un service exclusif Lafor\u00eat pour prot\u00e9ger les acqu\u00e9reurs<\/h3>\n
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Lorsque l’on ach\u00e8te un bien, on a parfois peur de d\u00e9couvrir une avarie, un vice-cach\u00e9, une fois que l’on est entr\u00e9 dans les lieux. Du 01\/01\/2013 au 31\/12\/2013, le R\u00e9seau Lafor\u00eat offre \u00e0 ses clients un service exclusif et diff\u00e9renciant destin\u00e9 \u00e0 garantir les biens immobiliers anciens contre les vices cach\u00e9s et ainsi conforter les acqu\u00e9reurs.<\/p>\n

En effet, pour tous les biens mis en vente dans le cadre d’un Contrat Privil\u00e8ge Lafor\u00eat<\/strong>*, les acqu\u00e9reurs b\u00e9n\u00e9ficieront d’une Garantie Apr\u00e8s-Vente** d’un an offerte en cas de d\u00e9couverte d’un vice cach\u00e9. L’acheteur est prot\u00e9g\u00e9, la garantie couvre les frais de r\u00e9paration ou de remplacement des \u00e9l\u00e9ments du nouveau bien : murs, toitures, chaudi\u00e8re, climatiseur<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Nouveau spot TV pour un nouveau Lafor\u00eat<\/h3>\n
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Fort d’une nouvelle collaboration avec l’Agence .V., l’enseigne d’agences immobili\u00e8res a choisi de revoir sa communication sans perdre les \u00e9l\u00e9ments qui ont fait son succ\u00e8s.
Les fondamentaux de la marque Lafor\u00eat ont \u00e9t\u00e9 conserv\u00e9s : la musique \u00ab Live is life \u00bb est au coeur de la cr\u00e9ation tandis que les valeurs de proximit\u00e9 et d’efficacit\u00e9 pour ses clients s’expriment clairement. Ce nouveau spot TV apporte de la nouveaut\u00e9 dans le discours avec une place importante laiss\u00e9e \u00e0 l’humour. La promesse d’une transaction r\u00e9ussie<\/strong>, donne un nouvel \u00e9lan \u00e0 la Marque pour affirmer sa comp\u00e9titivit\u00e9.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Nouveau temps fort commercial dans le r\u00e9seau d’agences immobili\u00e8res<\/h3>\n
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L’offre est relay\u00e9e dans les agences du R\u00e9seau avec une m\u00e9canique de temps fort commercial du 18 f\u00e9vrier au 31 mars 2013 : \u00ab Les journ\u00e9es de l’achat garanti \u00bb. L\u00e0 aussi, la mise en avant de la Garantie Apr\u00e8s-Vente est faite de mani\u00e8re innovante en PLV avec l’utilisation d’une forme d’illustration moderne et jamais vue dans l’immobilier : Le pixel-art. R\u00e9alis\u00e9e par l’illustrateur Laurent Bazar, cette nouvelle forme d’expression permet \u00e0 Lafor\u00eat de s’inscrire dans la lign\u00e9e des marques dynamiques.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une visibilit\u00e9 accrue pour les franchises immobili\u00e8res<\/h3>\n
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La 1\u00e8re vague TV a d\u00e9but\u00e9 le 23 f\u00e9vrier sur TF1, France2, M6, BFM, iTV, sera renouvel\u00e9e sur le reste de l’ann\u00e9e. L’op\u00e9ration et le film sont aussi visibles sur les m\u00e9dias sociaux dont la page Facebook.com\/Laforetfrance et le site laforet.com. \u00ab A l’\u00e9coute des consommateurs, le R\u00e9seau Lafor\u00eat offre une Garantie Apr\u00e8s- Vente in\u00e9dite qui colle parfaitement avec les tendances actuelles \u00bb, pr\u00e9cise Elix RIZKALLAH, Pr\u00e9sident de Lafor\u00eat.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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*Mandat exclusif de vente du r\u00e9seau Lafor\u00eat (article 6 de la loi du 02\/01\/1970). Les biens confi\u00e9s en mandat exclusif sont diffus\u00e9s sur le fichier commun Lafor\u00eat et, selon les agences, sur d’autres fichiers communs de professionnels.
**Assurance contre les vices cach\u00e9s (d\u00e9finis dans le contrat) offerte sous conditions d’\u00e9ligibilit\u00e9 si l’acte authentique est sign\u00e9 avant le 31\/12\/2013 et donne lieu au versement d’honoraires sup\u00e9rieurs \u00e0 1 990 \u20ac TTC. Plafond de garantie \u00e0 15 000 \u20ac et franchise de 1000 \u20ac par sinistre.
Voir conditions de l’offre commerciale, du contrat d’assurance et liste des agences participantes sur laforet.com
Assurance propos\u00e9e par ASCORA, courtier d’assurances inscrit \u00e0 l’ORIAS sous le num\u00e9ro 07002054, 37, rue Pierre Lhomme – CS40001 – 92415 Courbevoie cedex et souscrit aupr\u00e8s d’AXA FRANCE IARD, Soci\u00e9t\u00e9 Anonyme, au capital de 214 799 030 \u20ac, 722 057 460 R.C.S. Nanterre – AXA Assurances IARD Mutuelle, Soci\u00e9t\u00e9 d’assurance mutuelle \u00e0 cotisations fixes contre l’Incendie, les Accidents et les Risques Divers, SIREN 775 699 309, dont les si\u00e8ges sociaux sont situ\u00e9s 313, Terrasses de l’Arche, 92727 Nanterre cedex, Entreprises r\u00e9gies par le Code des assurances.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En ce d\u00e9but d’ann\u00e9e, la franchise LAFOR\u00caT, r\u00e9seau d’agences immobili\u00e8res,\u00a0prend la parole avec un dispositif de communication d’envergure, visible d\u00e8s le 23 f\u00e9vrier \u00e0 la t\u00e9l\u00e9vision et dans les 750 agences du R\u00e9seau afin de promouvoir un service exclusif \u0096 v\u00e9ritable anti-stress de l’immobilier : la garantie apr\u00e8s vente d’1 an, qui prot\u00e8ge les acqu\u00e9reurs […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-292951","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nNouvelle 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