{"id":292973,"date":"2013-02-22T01:00:00","date_gmt":"2013-02-22T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/tesco-en-passe-de-reussir-son-pari-de-redressement"},"modified":"2013-02-22T01:00:00","modified_gmt":"2013-02-22T00:00:00","slug":"tesco-en-passe-de-reussir-son-pari-de-redressement","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/tesco-en-passe-de-reussir-son-pari-de-redressement","title":{"rendered":"Tesco en passe de r\u00e9ussir son pari de redressement"},"content":{"rendered":"
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Gr\u00e2ce \u00e0 un plan de redressement ambitieux de 1,17 milliard de livres sterling, le groupe de distribution britannique Tesco <\/strong>voit ses efforts r\u00e9compens\u00e9s avec une hausse de ses ventes de 1.8 % sur son march\u00e9 domestique. Des r\u00e9sultats encourageants qui permettent de rassurer les investisseurs mais qui doivent se confirmer sur le long terme. Pour cela, l’enseigne pr\u00e9voit de se recentrer sur ses fondamentaux avant de d\u00e9velopper ses ambitions sur le multicanal.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des nouvelles encourageantes<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les pr\u00e9sentations de r\u00e9sultats de Tesco le 5 janvier dernier a permis d’annoncer de bonnes nouvelles pour les investisseurs : avec une hausse des ses ventes sur march\u00e9 domestique de 1,8 %, le groupe de distribution enregistr\u00e9 la meilleure performance depuis trois ann\u00e9es<\/strong> alors qu’un plan de redressement n’a \u00e9t\u00e9 mis en place que neuf mois auparavant. Mieux encore, la marge de l’enseigne a augment\u00e9 de 0.4 point, gr\u00e2ce \u00e0 une forte r\u00e9duction de ses co\u00fbts. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un plan de redressement \u00e0 juger sur le long terme<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour autant, ce n’est que sur le long terme que le plan de redressement mis en place par Tesco pourra \u00eatre jug\u00e9 sur sa fiabilit\u00e9. D’abord parce que le plan de r\u00e9duction de co\u00fbts a entrain\u00e9 une baisse de ses effectifs <\/strong>qui pourrait impacter le service au client et parce que l’enseigne britannique semble encore en retard sur les marques de distributeur et sur le multicanal. Ensuite, Tesco paye aussi l’\u00e9chec de sa campagne \u00ab Big Price Drop \u00bb, lanc\u00e9e en janvier 2012, qui visait \u00e0 r\u00e9duire les prix sur des produits de premi\u00e8re n\u00e9cessit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Se recentrer sur ses fondamentaux<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’objectif de Tesco consiste donc d’abord \u00e0 se recentrer sur ses fondamentaux<\/strong>, comme la logistique ou encore l’ergonomie du chemin de vente. Le redressement de l’enseigne passera aussi par la r\u00e9novation de ses magasins et l’ouverture 430 unit\u00e9s multiformats. Des projets de grande envergure qui seront financ\u00e9s en partie par un retrait partiel sur l’international, et notamment du march\u00e9 am\u00e9ricain. Une fois revenu \u00e0 ses fondamentaux, Tesco songe dans un second temps \u00e0 devenir un vrai acteur du e-commerce en d\u00e9veloppant s\u00e9rieusement sa strat\u00e9gie multicanal qui avait accumul\u00e9 du retard par rapport \u00e0 ses concurrents directs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tesco est le num\u00e9ro un de la grande distribution en Grande-Bretagne. <\/p>\n

Si ce secteur vous int\u00e9resse, consultez la liste des franchises de supermarch\u00e9<\/a> qui recrutent. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vu dans Points de vente n\u00b0 1129<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce \u00e0 un plan de redressement ambitieux de 1,17 milliard de livres sterling, le groupe de distribution britannique Tesco voit ses efforts r\u00e9compens\u00e9s avec une hausse de ses ventes de 1.8 % sur son march\u00e9 domestique. Des r\u00e9sultats encourageants qui permettent de rassurer les investisseurs mais qui doivent se confirmer sur le long terme. Pour 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