{"id":292977,"date":"2013-02-21T01:00:00","date_gmt":"2013-02-21T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-beaute-feminine-ne-connait-pas-la-crise"},"modified":"2013-02-21T01:00:00","modified_gmt":"2013-02-21T00:00:00","slug":"la-beaute-feminine-ne-connait-pas-la-crise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-beaute-feminine-ne-connait-pas-la-crise","title":{"rendered":"La beaut\u00e9 f\u00e9minine ne connait pas la crise"},"content":{"rendered":"
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Les enseignes consacr\u00e9es au bien-\u00eatre<\/strong>, \u00e0 l’esth\u00e9tique, la minceur ou la coiffure, le plus souvent en franchise, continuent \u00e0 se multiplier<\/strong>. Pour r\u00e9ussir le mieux est d’aimer le m\u00e9tier.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce march\u00e9 de la beaut\u00e9 est tr\u00e8s important et ne cesse de proposer des segments nouveaux. Il s’agit de rendre la vie plus belle en am\u00e9liorant la situation des femmes actives et press\u00e9e, ou disposant de temps libre et de moyens. De plus les hommes assurent une nouvelle client\u00e8le \u00e0 des centres de beaut\u00e9 qui offrent des services adapt\u00e9s \u00e0 leurs besoins. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9ussite dans le domaine de la beaut\u00e9 est plus facile en mode franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour d\u00e9marrer dans ce secteur en\u00a0s\u00e9curit\u00e9, la franchise apporte des concepts rod\u00e9s<\/strong><\/em>. Les ind\u00e9pendants ont beaucoup plus de mal \u00e0 se faire un nom. D’ailleurs il est parfois impossible de diffuser certaines marques quand on est ind\u00e9pendant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les enseignes restent assez ouvertes du point de vue des comp\u00e9tences n\u00e9cessaires \u00e0 l’exercice de ces m\u00e9tiers <\/strong><\/em>mais il\u00a0est parfois pr\u00e9f\u00e9rable d’avoir\u00a0un salari\u00e9 dipl\u00f4m\u00e9 en esth\u00e9tique par exemple. Dans la coiffure on sait qu’il s’agit d’une n\u00e9cessit\u00e9 d’avoir une personne dipl\u00f4m\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce qui importe c’est surtout la motivation du cr\u00e9ateur. Il est bon non seulement d’avoir le go\u00fbt de ce genre d’activit\u00e9 mais aussi de ma\u00eetriser quelques rudiments de la gestion<\/strong><\/em>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite l’emplacement sera un facteur\u00a0essentiel pour la r\u00e9ussite d’un magasin. Il faut\u00a0\u00e9galement une surface suffisante pour accueillir la client\u00e8le dans des espaces confortables.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La communication aura son importance pour cr\u00e9er du flux et vendre des services. Une bonne politique d’animation marketing est souvent la cl\u00e9 du succ\u00e8s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/i>Dans notre rubrique <\/i>Beaut\u00e9, forme et sant\u00e9<\/i><\/a>,  n’h\u00e9sitez pas \u00e0 consulter les r\u00e9seaux de <\/i>franchise d’institut de beaut\u00e9<\/i><\/a> ou de <\/i>franchise de parfumerie et cosm\u00e9tiques<\/i><\/a> qui sont en cours de recrutement <\/i><\/span> <\/i><\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les enseignes consacr\u00e9es au bien-\u00eatre, \u00e0 l’esth\u00e9tique, la minceur ou la coiffure, le plus souvent en franchise, continuent \u00e0 se multiplier. Pour r\u00e9ussir le mieux est d’aimer le m\u00e9tier. Ce march\u00e9 de la beaut\u00e9 est tr\u00e8s important et ne cesse de proposer des segments nouveaux. Il s’agit de rendre la vie plus belle en am\u00e9liorant […]<\/p>\n","protected":false},"author":1,"featured_media":292978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLa beaut\u00e9 f\u00e9minine ne connait pas la crise<\/title>\n<meta name=\"description\" content=\"Les enseignes consacr\u00e9es au bien-\u00eatre, \u00e0 l'esth\u00e9tique, la minceur ou la coiffure, le plus souvent en franchise, continuent \u00e0 se multiplier. 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